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crystal deodorant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Market size
Okay£206K£206K/yr · 273K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,367.89avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.17avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.39–£12.86cheapest to priciest tracked listing — scored on the share inside $15–$100