49
care package
Skip itSoft demand (-29.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Great£15.00avg listing price — sweet spot $15–$100
Price range
Good£3.41–£31.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£146K£146K/yr · 481K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,248.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.8%90-day search growth — must beat 0% to launch