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brut deodorant for men
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good832.72avg incumbent reviews — the moat a new listing must climb
Market size
Okay£253K£253K/yr · 241K searches
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Avg price
Okay£11.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£3.69–£19.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand