56
body wipes
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Growth
Good+40.1%90-day search growth — must beat 0% to launch
Market size
Good£382K£382K/yr · 495K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay3,100.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.44–£20.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.36avg listing price — sweet spot $15–$100