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body brush
Skip itPrices mostly outside the sweet spot ($3.70–$9.89) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£270K£270K/yr · 488K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,689.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.11avg listing price — sweet spot $15–$100
Price range
Bad£3.70–£9.89cheapest to priciest tracked listing — scored on the share inside $15–$100