49
baylis and harding gift set
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Price range
Good£2.60–£34.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£319K£319K/yr · 1.2M searches
Avg price
Good£12.05avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,882.01avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.4%90-day search growth — must beat 0% to launch