61
bath bombs
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Market size
Great£1.2M£1.2M/yr · 2.2M searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,222.78avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.83–£21.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Growth
Bad-32.8%90-day search growth — must beat 0% to launch