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antiseptic soap
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Good£393K£393K/yr · 335K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,059avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.58avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.20–£8.11cheapest to priciest tracked listing — scored on the share inside $15–$100