71
anti chafing cream
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Growth
Incredible+222.0%90-day search growth — must beat 0% to launch
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good£517K£517K/yr · 575K searches
Review moat
Okay2,264.63avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.22avg listing price — sweet spot $15–$100
Price range
Bad£3.90–£17.62cheapest to priciest tracked listing — scored on the share inside $15–$100