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aesop body wash
Launch itA $2.4M/yr market growing +2.0% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Market size
Incredible£2.4M£2.4M/yr · 1.6M searches
Price range
Great£13.73–£36.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£20.60avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,676.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand