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kids shower gel
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Review moat
Good743.38avg incumbent reviews — the moat a new listing must climb
Market size
Good£598K£598K/yr · 762K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.90avg listing price — sweet spot $15–$100
Price range
Bad£1.76–£16.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand