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Cleaning

Fail

The top 5 brands take 100% of clicks, so Cleaning is a Fail.

Flapen Score
49
49 / 100
Top 46% of 184 Health niches · +1 vs the category median of 48
Market size
$1.2M/yr820K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
67%top-5 click share · 4 brands · 60 sellers

Flapen Score

Cleaning against its category

The dotted line is the Health average. Past it, Cleaning is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleaning market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Cleaning 820K times last year and spent an estimated $1.2M. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 820K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
820K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
5.5%
Market size, estimated
$1.2Ma year
Top search term
ديتول333K searches a year

02 · Price

A sale here is worth $25.86.

Listings sell for $25.86 on average, from $9.57 to $53.58. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $25.86 that is $78K to $103K a year per listing.

Average price
$25.86inside the $15 to $100 sweet spot
Price range
$9.57–$53.58
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$78K–$103K
Returns
0.5%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Health. It carries 33,283 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Health
Average rating
4.52 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
33,283per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cleaning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 215%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Cleaning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 3.1× · 7 of 12 months tracked

Search terms

Top Cleaning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ديتول333K/yr
  • dettol111K/yr
  • ديتول مطهر69K/yr
  • cleaning53K/yr
  • pink stuff49K/yr
  • pink37K/yr
  • the pink stuff33K/yr
  • ديتول منظف ارضيات19K/yr
  • تنظيف17K/yr
  • dettol floor cleaner14K/yr

Reviews and returns

What reviews say buyers love and hate about Cleaning

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الجودة الشاملة”
0.5%of orders come back
“Good quality”
A buyer, on “الجودة الشاملة”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Cleaning questions

Answered from the same tracked data.