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Dishwashing Liquid

Dishwashing Liquid shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 25% of 184 Health niches · +6 vs the category median of 48

Market size 96Growth 24Conversion 91Competition 39Returns 97Price range 68Avg price 65Brand share 0Review moat 55Quality gap 24
This niche Category average · 184 niches

Is Dishwashing Liquid profitable on Amazon?

According to Flapen's Amazon Saudi Arabia niche tracking, Dishwashing Liquid is a $2.7M/yr Amazon Saudi Arabia market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.

Dishwashing Liquid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.5% over the last 90 days and 10.9% of searches end in a purchase.

$2.7M

revenue / yr

Units sold / yr250K
Search volume / yr-2.5%1.8M
Conversion rate10.9%
Avg price$13.75

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 23
Top-5 product click share61%
Open market0%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement84%
New entrants (1y)6· 6 succeeded
Avg rating4.6★
Avg reviews1,287

Top Dishwashing Liquid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$274K$548K$822K$1.1M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Fairy75%
  • Gento23%
  • MOBI2%

Dishwashing Liquid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR10.9%Products19Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,287Avg BSR#57
70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Top Dishwashing Liquid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • فيري600K/yr
  • فيري سائل صحون213K/yr
  • fairy109K/yr
  • جينتو99K/yr
  • جنتو94K/yr
  • موبي116K/yr
  • فيري غسيل صحون51K/yr
  • gento87K/yr
  • fairy dishwashing liquid91K/yr
  • dishwashing liquid88K/yr

What reviews say buyers love and hate about Dishwashing Liquid

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
الجودة الشاملة35%

Good quality

القيمة مقابل المال26%

Good price

يشم21%

Good smell

إزالة الشحوم3%

decent grease removal with a good fragrance

نضارة3%

Lemony And Fresh

What buyers complain about

94% of reviews
مانع للتسرب69%

theres a leak

القيمة مقابل المال13%

bit expensive

الجودة الشاملة6%

the quality of the soap not that well

قابلية الغسيل6%

The dishwasher was damaged

Dishwashing Liquid return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1مانع للتسرب
60%
2القيمة مقابل المال
10%
3يشم
9%
4المنتج المعلن عنه مقابل المنتج الفعلي
5%
5الجودة الشاملة
4%

Common Dishwashing Liquid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dishwashing Liquid 54/100 on Amazon Saudi Arabia — Worth a look. The niche generates $2.7M/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved -2.5% over the last 90 days.
Search demand for Dishwashing Liquid on Amazon Saudi Arabia peaks in Nov, where the busiest month runs 1.9× the quietest.

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