dishwashing liquid
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.7M$2.7M/yr · 1.8M searches
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Price range
Good$4.32–$37.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Review moat
Good1,287.21avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, dishwashing liquid is a $2.7M/yr Amazon Saudi Arabia market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
dishwashing liquid market data
- Units sold / yr
- 200K–250K
- avg 12,500–15,000/product
- Revenue / yr
- $2.8M–$3.4M
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 55 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Fairy75%
- Gento23%
- MOBI2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top dishwashing liquid search terms
- فيري600K/yr
- فيري سائل صحون213K/yr
- fairy109K/yr
- جينتو99K/yr
- جنتو94K/yr
- موبي116K/yr
- فيري غسيل صحون51K/yr
- gento87K/yr
- fairy dishwashing liquid91K/yr
- dishwashing liquid88K/yr
Top dishwashing liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fairy Plus Lemon Dishwashing Liquid Soap with alternative power to bleach 2x800 ml
Fairy$12.944.6★4,478 rev
Fairy Plus Lemon Dishwashing Liquid With Alternative Power To Bleach 2.2 L
Fairy$20.234.6★4,478 rev
Gento Lemon Freshness Dishwashing Liquid 2 x 1 Liter
Gento$8.374.6★489 rev
Gento Diswashing Liquid Lemon 1 Liter
Gento$4.324.4★1,615 rev
Fairy Dishwashing Liquid Refreshing Lavender With Alternative Power to Bleach 2x800 ml
Fairy$14.684.6★1,248 rev
Newest
by launch date
Fairy 5X Power Action Dishwashing Liquid Lemon Scent For Fairys Strongest Clean Top Down 730ml
Fairy$9.744,478 rev
Fairy Plus Lemon Dishwashing Liquid With Alternative Power To Bleach 900 ml
Fairy$9.29938 rev
Fairy Dishwashing Liquid Refreshing Lavender With Alternative Power To Bleach 900 ml
Fairy$8.85315 rev
Fairy Plus Fruity Green Dishwashing Liquid Soap With Alternative Power To Bleach 900 ml
Fairy$9.39368 rev
Fairy Plus Lemon Dishwashing Liquid With Alternative Power To Bleach 2.2 L
Fairy$20.234,478 rev
Trending
90-day click momentum
Fairy Dishwashing Liquid Refreshing Lavender With Alternative Power to Bleach 1L (Packaging may vary)
Fairy$8.714.7★
Fairy Dishwashing Liquid Refreshing Lavender With Alternative Power To Bleach 900 ml
Fairy$8.854.7★
Fairy Plus Lemon Dishwashing Liquid With Alternative Power To Bleach 900 ml
Fairy$9.294.7★
Fairy Plus Fruity Green Dishwashing Liquid Soap With Alternative Power To Bleach 900 ml
Fairy$9.394.5★
Fairy 5X Power Action Dishwashing Liquid Lemon Scent For Fairys Strongest Clean Top Down 730ml
Fairy$9.744.6★
What buyers say about dishwashing liquid
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good price”
“Good smell”
“decent grease removal with a good fragrance”
“Lemony And Fresh”
“Size”
“it does the job”
“Best dish washing liquid”
“Cleans Like Never Before”
“Isnt irritating”
What buyers complain about
“theres a leak”
“bit expensive”
“the quality of the soap not that well”
“The dishwasher was damaged”
Top return reasons
Common questions
- Is dishwashing liquid profitable to sell on Amazon Saudi Arabia?
- The niche generates $2.7M/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the dishwashing liquid niche?
- 3 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dishwashing liquid?
- Top complaints mined from reviews: مانع للتسرب, القيمة مقابل المال, الجودة الشاملة. The return rate is 0.6%.
- When does demand for dishwashing liquid peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the dishwashing liquid niche?
- Listings span $4.32–$37.91; the average listing price is $13.75 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.