Squishy
PassSquishy scores 68 out of 100, a Pass. Shoppers spend an estimated $881K a year here, search demand grew +130.3% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 51 Toys niches · +21 vs the category median of 4768
- Market size
- $881K/yr960K searches / yr
- 90-day growth
- +130.3%search demand this quarter
- Competition
- 48%top-5 click share · 16 brands · 131 sellers
Flapen Score
Squishy against its category
The dotted line is the Toys average. Past it, Squishy is stronger. Inside it, weaker.
Market
The Squishy market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Squishy 960K times last year and spent an estimated $881K. The top 5 brands take 83% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 960K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +130.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $881K a year.
- Searches, last 12 months
- 960K
- Growth, 90 days vs prior 90
- +130.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $881Ka year
- Peak month
- June37.1× the quietest month
- Top search term
- needoh335K searches a year
02 · Price
A sale here is worth $85.01.
Listings sell for $85.01 on average, from $30.83 to $220.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $85.01 that is $21K to $43K a year per listing.
- Average price
- $85.01inside the $15 to $100 sweet spot
- Price range
- $30.83–$220.68
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $21K–$43K
- Returns
- 0.4%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #81 within Toys. It carries 1,548 reviews at 3.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 74%
- Out of stock, average day
- 30.1%
- Average rank
- #81in Toys
- Average rating
- 3.66 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 1,548per listing
- Listings tracked
- 39
04 · Newcomers
9 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Squishy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Large Fidget Toys Squishy Stress Cube - Giant Ice Cube Sensory Stress Ball for Children and Adults Anti Stress Toy Autism Fidget Squishy Fidget Toys (Green 1)
- Price
- $56.08
- Rating
- 2.7/5
- Reviews
- 139
- Age
- 1y ago

Schylling - Nice Ice Baby Teenie Nee Doh
- Price
- $112.92
- Rating
- 4.0/5
- Reviews
- 4,189
- Age
- 1y ago

Schylling NeeDoh Nice Cube - Sensory Fidget Toy for Your Best Mellow and Chill - Square Shape with Groovy Goo Filling in Assorted Colors Blue Pink Purple - Age 3 to Adult - Pack of 1 Random Color
- Price
- $128.36
- Rating
- 4.2/5
- Reviews
- 15,340
- Age
- 3y ago

Lyreh Butter Squeeze Toy Butter Stick Toys Slow Growth Relax PU Material for Office School Anxiety Relief and Decompression (Light Yellow)
- Price
- $30.83
- Rating
- 3.9/5
- Reviews
- 537
- Age
- 1y ago

Schylling NeeDoh Nice Cube Glow - Sensory Toy with a Super Solid Squish - Glows in The Dark and Always Returns to its Square Shape - Ages 3 and Up - Color May Vary; One Cube Per Pack
- Price
- $124.35
- Rating
- 4.4/5
- Reviews
- 1,098
- Age
- 1y ago
Trending
estimated 90-day click momentum
Smushers Squishy Cute Easy Squeezy Funny Face Squishy Stress Balls Stress Relief Desk Accessories for Adults (Blue)
- Price
- $38.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Squishy Stress Balls Slow Rebound Butter Bar Squeeze Soft PU Decompression Relief Fidget For Adults 2466cm 400g
- Price
- $115.71
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Steamed Bun Squishies Toy Giant Squishy Steamed Bun Fidget Toy Soft Squeeze Steamed Bun Stress Relief Ball with Steamer Box Novelty Desk Soft Squeeze Decompression Gift for Adults Kids Teens
- Price
- $45.75
- Rating
- 2.0/5
- Reviews
- 12
- Age
- 4mo ago

Schylling NeeDoh Nice Cube Swirl - Sensory Toy with a Super Solid Squish - Unique Swirling Color Blend - Ages 3 and Up - Blue/Green; One Cube Per Pack
- Price
- $220.68
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 6mo ago

Butter Squishy Fidget Toys Adults 2 PCS Sensory Fidget Toys with Cheese Squishy and Butter Squishy Toy Soft Squeeze Toys for Adults Rebounding Help for Stress Relief and Focus for Office School
- Price
- $116.96
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
Newest
by launch date
Cheese Squishy Jumbo Cheese Block Big Squishy Cheese Stress Ball Soft Slow Rising Squeeze Toy Giant Fidget Sensory Toy for Adults Teens Gifts
- Price
- $42.69
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 2mo ago

Smushers Squishy Cute Easy Squeezy Funny Face Squishy Stress Balls Stress Relief Desk Accessories for Adults (Blue)
- Price
- $38.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Squishy Stress Balls Slow Rebound Butter Bar Squeeze Soft PU Decompression Relief Fidget For Adults 2466cm 400g
- Price
- $115.71
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Butter Squishy Fidget Toys Adults 2 PCS Sensory Fidget Toys with Cheese Squishy and Butter Squishy Toy Soft Squeeze Toys for Adults Rebounding Help for Stress Relief and Focus for Office School
- Price
- $116.96
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago

Steamed Bun Squishies Toy Giant Squishy Steamed Bun Fidget Toy Soft Squeeze Steamed Bun Stress Relief Ball with Steamer Box Novelty Desk Soft Squeeze Decompression Gift for Adults Kids Teens
- Price
- $45.75
- Rating
- 2.0/5
- Reviews
- 12
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
131
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 82%
Open market
13%
- Schylling46%
- MoZkkiz18%
- Generic8%
- LuminLi7%
- Lyreh5%
- Nnewvante3%
- Open — no brand owns it (10 brands, 13%)
Demand
Squishy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 37.1×
Search terms
Top Squishy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- needoh335K/yr
- squishy213K/yr
- سكويشي99K/yr
- سكوشي79K/yr
- نيدو سكويشي23K/yr
- needoh nice cube30K/yr
- needoh squishy22K/yr
- nee doh30K/yr
- سكوشيات15K/yr
- squishy needoh13K/yr
Reviews and returns
What reviews say buyers love and hate about Squishy
We read the reviews and the return reasons for every product selling here.
“too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squishy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data




