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Puzzle

Maybe

Products sell for $58.94 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Puzzle is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 51 Toys niches · +12 vs the category median of 47
Market size
$195K/yr367K searches / yr
90-day growth
+52.6%search demand this quarter
Competition
40%top-5 click share · 16 brands · 31 sellers

Flapen Score

Puzzle against its category

The dotted line is the Toys average. Past it, Puzzle is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Puzzle 367K times last year and spent an estimated $195K. The top 5 brands take 81% of clicks. Demand peaks in Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +52.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
+52.6%
Conversion, latest week
0.9%
Market size, estimated
$195Ka year
Peak month
July2.9× the quietest month
Top search term
puzzle123K searches a year

02 · Price

A sale here is worth $58.94.

Listings sell for $58.94 on average, from $22.95 to $165.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $58.94 that is $0 to $6K a year per listing.

Average price
$58.94inside the $15 to $100 sweet spot
Price range
$22.95–$165.25
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.7%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #110 within Toys. It carries 418 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
95%
Out of stock, average day
17.8%
Average rank
#110in Toys
Average rating
4.35 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
418per listing
Listings tracked
38

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

31

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

15%

  • Brand 161%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (10 brands, 15%)

Demand

Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle123K/yr
  • بازل56K/yr
  • بزل33K/yr
  • puzzle 1000 pieces37K/yr
  • galison28K/yr
  • جاليسون16K/yr
  • puzzle 500 pieces14K/yr
  • بازل قطعة13K/yr
  • puzzles14K/yr
  • jigsaw puzzle19K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “تجربة ترفيهية/ممتعة”
100%of negative reviews mention “الجودة الشاملة”
1.7%of orders come back
“Very bad quality”
A buyer, on “الجودة الشاملة”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Puzzle questions

Answered from the same tracked data.