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Essential Oil

Maybe

Products sell for $53.38 on average, inside the sweet spot. But buyers convert on only 1.5% of searches, so Essential Oil is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 184 Health niches · +7 vs the category median of 48
Market size
$121K/yr153K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
36%top-5 click share · 23 brands · 60 sellers

Flapen Score

Essential Oil against its category

The dotted line is the Health average. Past it, Essential Oil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Essential Oil market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Essential Oil 153K times last year and spent an estimated $121K. The top 5 brands take 64% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
1.5%
Market size, estimated
$121Ka year
Peak month
November1.5× the quietest month
Top search term
زيت عطري34K searches a year

02 · Price

A sale here is worth $53.38.

Listings sell for $53.38 on average, from $12.28 to $102.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $53.38 that is $0 to $5K a year per listing.

Average price
$53.38inside the $15 to $100 sweet spot
Price range
$12.28–$102.33
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.6%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #18 within Health. It carries 8,104 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
98%
Out of stock, average day
10.1%
Average rank
#18in Health
Average rating
4.07 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
8,104per listing
Listings tracked
43

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

60

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

36%

Top 20: 75%

Open market

31%

  • Brand 120%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • زيت عطري34K/yr
  • essential oil32K/yr
  • زيوت عطريه16K/yr
  • زيوت عطرية17K/yr
  • diffuser oil7K/yr
  • زيوت عطرية للفواحة اروماتيك7K/yr
  • زيت عطري للجسم6K/yr
  • زيت عطري للفواحة اروماتيك7K/yr
  • fragrance oil5K/yr
  • زيت عطري للفواحة4K/yr

Reviews and returns

What reviews say buyers love and hate about Essential Oil

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “يشم”
44%of negative reviews mention “يشم”
1.6%of orders come back
“Bad smell”
A buyer, on “يشم”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common Essential Oil questions

Answered from the same tracked data.