Essential Oil
MaybeProducts sell for $53.38 on average, inside the sweet spot. But buyers convert on only 1.5% of searches, so Essential Oil is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 184 Health niches · +7 vs the category median of 4855
- Market size
- $121K/yr153K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 36%top-5 click share · 23 brands · 60 sellers
Flapen Score
Essential Oil against its category
The dotted line is the Health average. Past it, Essential Oil is stronger. Inside it, weaker.
Market
The Essential Oil market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Essential Oil 153K times last year and spent an estimated $121K. The top 5 brands take 64% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $121Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- زيت عطري34K searches a year
02 · Price
A sale here is worth $53.38.
Listings sell for $53.38 on average, from $12.28 to $102.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $53.38 that is $0 to $5K a year per listing.
- Average price
- $53.38inside the $15 to $100 sweet spot
- Price range
- $12.28–$102.33
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.6%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #18 within Health. It carries 8,104 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 98%
- Out of stock, average day
- 10.1%
- Average rank
- #18in Health
- Average rating
- 4.07 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 8,104per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Essential Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
60
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
36%
Top 20: 75%
Open market
31%
- Brand 120%
- Brand 214%
- Brand 313%
- Brand 49%
- Brand 58%
- Brand 64%
Demand
Essential Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Essential Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- زيت عطري34K/yr
- essential oil32K/yr
- زيوت عطريه16K/yr
- زيوت عطرية17K/yr
- diffuser oil7K/yr
- زيوت عطرية للفواحة اروماتيك7K/yr
- زيت عطري للجسم6K/yr
- زيت عطري للفواحة اروماتيك7K/yr
- fragrance oil5K/yr
- زيت عطري للفواحة4K/yr
Reviews and returns
What reviews say buyers love and hate about Essential Oil
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Essential Oil questions
Answered from the same tracked data.






