Toilet Paper
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 98% of clicks, so Toilet Paper is a Maybe.
- Flapen Score
- 56 / 100Top 16% of 184 Health niches · +8 vs the category median of 4856
- Market size
- $1.4M/yr303K searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 67%top-5 click share · 6 brands · 25 sellers
Flapen Score
Toilet Paper against its category
The dotted line is the Health average. Past it, Toilet Paper is stronger. Inside it, weaker.
Market
The Toilet Paper market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Toilet Paper 303K times last year and spent an estimated $1.4M. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $1.4Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- مناديل حمام140K searches a year
02 · Price
A sale here is worth $36.81.
Listings sell for $36.81 on average, from $5.00 to $108.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $36.81 that is $92K to $110K a year per listing.
- Average price
- $36.81inside the $15 to $100 sweet spot
- Price range
- $5.00–$108.11
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $92K–$110K
- Returns
- 0.3%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #8 within Health. It carries 1,565 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #8in Health
- Average rating
- 4.56 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 1,565per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Toilet Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fine Deluxe Highly Absorbent Sterilized Soft & Strong Flushable Toilet Paper 3 Plies Pack of 24 Rolls. New & Improved
- Price
- $24.57
- Rating
- 4.7/5
- Reviews
- 4,586
- Age
- 5y ago

Fine Deluxe Highly Absorbent Sterilized Soft & Strong Flushable Toilet Paper 3 Plies Pack of 12 Rolls. New & Improved packaging may vary
- Price
- $13.16
- Rating
- 4.7/5
- Reviews
- 4,586
- Age
- 5y ago

Kleenex Extra Dry Toilet Paper Rolls Pack of 16+4 Free Rolls x 140 Sheets Superior Absorbency Embossed Bathroom Tissues 3-Ply Strength Flushable Tissue
- Price
- $25.60
- Rating
- 4.7/5
- Reviews
- 673
- Age
- 6y ago

Fine Comfort Absorbent Sterilized Soft Flushable Toilet Paper 2 Plies Pack of 32 Rolls (28 + 4 Free Rolls). New & Improved
- Price
- $28.15
- Rating
- 4.5/5
- Reviews
- 1,827
- Age
- 5y ago

Kleenex Extra Dry Toilet Paper Rolls Pack of 9+3 Free Rolls x 140 Sheets Superior Absorbency Embossed Bathroom Tissues 3-Ply Strength Flushable Tissue
- Price
- $16.54
- Rating
- 4.7/5
- Reviews
- 1,098
- Age
- 6y ago
Trending
estimated 90-day click momentum
Her Diary Wall-Hanging Facial Tissues 4-Ply 500 Sheets - Ultra Soft for Bathroom and Kitchen Use Unscented Hypoallergenic Perfect for Daily Use
- Price
- $16.01
- Rating
- 4.0/5
- Reviews
- 195
- Age
- 1y ago

Mouchoir Toilet Tissue 2-Ply x 200 Sheets 9+3 Free Rolls - Pack of 1
- Price
- $11.66
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 5y ago

HerDiary Wall Hanging Tissue Box 6-Pack (500 Sheets/Pack) 4-Ply Soft Paper 2000 Total Sheets Hanging Design for Kitchen & Bathroom Unscented Tissue with 2 Free Hooks
- Price
- $64.41
- Rating
- 4.0/5
- Reviews
- 195
- Age
- 1y ago

Kleenex Dry Soft Toilet Paper Rolls (Pack of 16+4 Free Rolls x 200 Sheets) x 4 Made with Natural Cotton Soft Materials Embossed Bathroom Tissues 2-Ply Dependable Strength Flushable Tissue
- Price
- $100.90
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 6y ago

Fine Deluxe Highly Absorbent Sterilized Soft & Strong Flushable Toilet Paper 3 Plies Pack of 4 Rolls. New & Improved
- Price
- $5.00
- Rating
- 4.7/5
- Reviews
- 4,586
- Age
- 5y ago
Newest
by launch date
Govyy Wall-hanging tissues 5-Ply Pack of 5 boxes- 2000 Individual Sheets Per Box 400 pulls with 6 Free Hooks for Bathroom and Kitchen Use. High Absorption and Durable Strength for Daily Use
- Price
- $70.75
- Rating
- 4.8/5
- Reviews
- 734
- Age
- 1y ago

Her Diary Wall-Hanging Facial Tissues 4-Ply 500 Sheets - Ultra Soft for Bathroom and Kitchen Use Unscented Hypoallergenic Perfect for Daily Use
- Price
- $16.01
- Rating
- 4.0/5
- Reviews
- 195
- Age
- 1y ago

HerDiary Wall Hanging Tissue Box 6-Pack (500 Sheets/Pack) 4-Ply Soft Paper 2000 Total Sheets Hanging Design for Kitchen & Bathroom Unscented Tissue with 2 Free Hooks
- Price
- $64.41
- Rating
- 4.0/5
- Reviews
- 195
- Age
- 1y ago

Sanita Bouquet Toilet Paper 16+4 Free Roll 2 Ply 200 Sheets
- Price
- $23.08
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 2y ago

Fine Deluxe Toilet Paper 3 Ply x 72 Rolls Highly Absorbent Sterilized Soft & Strong Flushable
- Price
- $74.97
- Rating
- 4.7/5
- Reviews
- 4,586
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
25
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Fine59%
- Kleenex23%
- Sanita Bouquet6%
- Mouchoir5%
- Her Diary5%
- Govyy2%
Demand
Toilet Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Toilet Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- مناديل حمام140K/yr
- toilet paper110K/yr
- مناديل حمام رول12K/yr
- toilet roll10K/yr
- fine toilet paper7K/yr
- مناديل رول حمام8K/yr
- مناديل تواليت5K/yr
- toilet tissue5K/yr
- ورق حمام4K/yr
- bathroom tissue roll3K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Paper
We read the reviews and the return reasons for every product selling here.
“Not good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






