toilet paper
Launch itA $1.4M/yr market growing +4.9% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$36.81avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 303K searches
Price range
Great$5.00–$108.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,564.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, toilet paper is a $1.4M/yr Amazon Saudi Arabia market (303K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Launch it — 56/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
toilet paper market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- $1.8M–$2.2M
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.8%
- Avg brand age
- 42 months
- Avg seller age
- 37 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
25
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Fine59%
- Kleenex23%
- Sanita Bouquet6%
- Mouchoir5%
- Her Diary5%
- Govyy2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top toilet paper search terms
- مناديل حمام140K/yr
- toilet paper110K/yr
- مناديل حمام رول12K/yr
- toilet roll10K/yr
- fine toilet paper7K/yr
- مناديل رول حمام8K/yr
- مناديل تواليت5K/yr
- toilet tissue5K/yr
- ورق حمام4K/yr
- bathroom tissue roll3K/yr
Top toilet paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fine Deluxe Highly Absorbent Sterilized Soft & Strong Flushable Toilet Paper 3 Plies Pack of 24 Rolls. New & Improved
Fine$24.574.7★4,586 rev
Fine Deluxe Highly Absorbent Sterilized Soft & Strong Flushable Toilet Paper 3 Plies Pack of 12 Rolls. New & Improved packaging may vary
Fine$13.164.7★4,586 rev
Kleenex Extra Dry Toilet Paper Rolls Pack of 16+4 Free Rolls x 140 Sheets Superior Absorbency Embossed Bathroom Tissues 3-Ply Strength Flushable Tissue
Kleenex$25.604.7★673 rev
Fine Comfort Absorbent Sterilized Soft Flushable Toilet Paper 2 Plies Pack of 32 Rolls (28 + 4 Free Rolls). New & Improved
Fine$28.154.5★1,827 rev
Kleenex Extra Dry Toilet Paper Rolls Pack of 9+3 Free Rolls x 140 Sheets Superior Absorbency Embossed Bathroom Tissues 3-Ply Strength Flushable Tissue
Kleenex$16.544.7★1,098 rev
Newest
by launch date
Govyy Wall-hanging tissues 5-Ply Pack of 5 boxes- 2000 Individual Sheets Per Box 400 pulls with 6 Free Hooks for Bathroom and Kitchen Use. High Absorption and Durable Strength for Daily Use
Govyy$70.75734 rev
Her Diary Wall-Hanging Facial Tissues 4-Ply 500 Sheets - Ultra Soft for Bathroom and Kitchen Use Unscented Hypoallergenic Perfect for Daily Use
Her Diary$16.01195 rev
HerDiary Wall Hanging Tissue Box 6-Pack (500 Sheets/Pack) 4-Ply Soft Paper 2000 Total Sheets Hanging Design for Kitchen & Bathroom Unscented Tissue with 2 Free Hooks
Her Diary$64.41195 rev
Sanita Bouquet Toilet Paper 16+4 Free Roll 2 Ply 200 Sheets
Sanita Bouquet$23.08361 rev
Fine Deluxe Toilet Paper 3 Ply x 72 Rolls Highly Absorbent Sterilized Soft & Strong Flushable
Fine$74.974,586 rev
Trending
90-day click momentumHer Diary Wall-Hanging Facial Tissues 4-Ply 500 Sheets - Ultra Soft for Bathroom and Kitchen Use Unscented Hypoallergenic Perfect for Daily Use
Her Diary$16.014.0★
Mouchoir Toilet Tissue 2-Ply x 200 Sheets 9+3 Free Rolls - Pack of 1
Mouchoir$11.664.4★
HerDiary Wall Hanging Tissue Box 6-Pack (500 Sheets/Pack) 4-Ply Soft Paper 2000 Total Sheets Hanging Design for Kitchen & Bathroom Unscented Tissue with 2 Free Hooks
Her Diary$64.414.0★
Kleenex Dry Soft Toilet Paper Rolls (Pack of 16+4 Free Rolls x 200 Sheets) x 4 Made with Natural Cotton Soft Materials Embossed Bathroom Tissues 2-Ply Dependable Strength Flushable Tissue
Kleenex$100.904.5★
Fine Deluxe Highly Absorbent Sterilized Soft & Strong Flushable Toilet Paper 3 Plies Pack of 4 Rolls. New & Improved
Fine$5.004.7★
What buyers say about toilet paper
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Gentle on skin”
“Great deal”
“Perfect for everyday use, strong and absorbent”
“Seems thoughtful designed”
“Easy to use”
“durable”
“It's thick enough”
“Best quality tissues, thick and easy to hang in washroom and kitchen, recomended to purchase”
“Smooth texture with great toughness”
What buyers complain about
“Not good quality”
“little expensive with offer the price is suitable”
“I don't like too soft”
“it's quite large”
“Even though it states two-ply it is so thin”
Top return reasons
Common questions
- Is toilet paper profitable to sell on Amazon Saudi Arabia?
- The niche generates $1.4M/yr across 17 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Launch it (56/100).
- How competitive is the toilet paper niche?
- 6 brands and 25 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in toilet paper?
- Top complaints mined from reviews: الجودة الشاملة, القيمة مقابل المال, ملمس صلب. The return rate is 0.3%.
- When does demand for toilet paper peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the toilet paper niche?
- Listings span $5.00–$108.11; the average listing price is $36.81 (sweet spot $15–$100). The average incumbent carries 1,565 reviews — the moat a new listing must climb.