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Toilet Paper

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 98% of clicks, so Toilet Paper is a Maybe.

Flapen Score
56
56 / 100
Top 16% of 184 Health niches · +8 vs the category median of 48
Market size
$1.4M/yr303K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
67%top-5 click share · 6 brands · 25 sellers

Flapen Score

Toilet Paper against its category

The dotted line is the Health average. Past it, Toilet Paper is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Paper market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Toilet Paper 303K times last year and spent an estimated $1.4M. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
12.7%
Market size, estimated
$1.4Ma year
Peak month
November1.6× the quietest month
Top search term
مناديل حمام140K searches a year

02 · Price

A sale here is worth $36.81.

Listings sell for $36.81 on average, from $5.00 to $108.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $36.81 that is $92K to $110K a year per listing.

Average price
$36.81inside the $15 to $100 sweet spot
Price range
$5.00–$108.11
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$92K–$110K
Returns
0.3%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #8 within Health. It carries 1,565 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#8in Health
Average rating
4.56 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
1,565per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Toilet Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

25

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 223%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 62%

Demand

Toilet Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Toilet Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • مناديل حمام140K/yr
  • toilet paper110K/yr
  • مناديل حمام رول12K/yr
  • toilet roll10K/yr
  • fine toilet paper7K/yr
  • مناديل رول حمام8K/yr
  • مناديل تواليت5K/yr
  • toilet tissue5K/yr
  • ورق حمام4K/yr
  • bathroom tissue roll3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Paper

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الجودة الشاملة”
0.3%of orders come back
“Not good quality”
A buyer, on “الجودة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common Toilet Paper questions

Answered from the same tracked data.