- Flapen Score
- 39 / 100Ranks 152 of 184 Health niches · −9 vs the category median of 4839
- Market size
- $141K/yr80K searches / yr
- 90-day growth
- -26.8%search demand this quarter
- Competition
- 63%top-5 click share · 16 brands · 34 sellers
Flapen Score
Biotin against its category
The dotted line is the Health average. Past it, Biotin is stronger. Inside it, weaker.
Market
The Biotin market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Biotin 80K times last year and spent an estimated $141K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -26.8%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $141Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- biotin27K searches a year
02 · Price
A sale here is worth $89.53.
Listings sell for $89.53 on average, from $47.76 to $203.52. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $89.53 that is $0 to $9K a year per listing.
- Average price
- $89.53inside the $15 to $100 sweet spot
- Price range
- $47.76–$203.52
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 1.2%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
5% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #63 within Health. It carries 9,746 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 86%
- Out of stock, average day
- 2.1%
- Average rank
- #63in Health
- Average rating
- 4.52 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 9,746per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Biotin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Now Foods Biotin 5 000 Mcg 120 Vcaps
- Price
- $64.01
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 13y ago

Natrol Biotin Natural Strawberry Flavor 10000 Mcg 60 Tablets
- Price
- $66.10
- Rating
- 4.6/5
- Reviews
- 11,414
- Age
- 12y ago

Natures Bounty Biotin 10 000 mcg 120 Rapid Release Softgels
- Price
- $91.09
- Rating
- 4.7/5
- Reviews
- 102,150
- Age
- 13y ago

Now Foods Biotin 1000 Mcg 100 Capsules
- Price
- $47.79
- Rating
- 4.6/5
- Reviews
- 1,636
- Age
- 10y ago

Natrol Biotin Beauty Tablets Promotes Healthy Hair Skin and Nails Maximum Strength 10000 Mcg- 200 Tabs
- Price
- $107.15
- Rating
- 4.7/5
- Reviews
- 2,943
- Age
- 6y ago
Trending
estimated 90-day click momentum
DIFEEL BIOTIN LEAVE-IN CONDITIONING SPRAY 177ML : 32224
- Price
- $47.76
- Rating
- 4.3/5
- Reviews
- 763
- Age
- 6y ago

Incite Nutrition Biotin Hair Growth Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - Biotin Hair Growth Tablets for Men & Women Biotin Tablets
- Price
- $161.74
- Rating
- 4.4/5
- Reviews
- 5,783
- Age
- 4y ago

Now Foods Biotin 1000 Mcg 100 Capsules
- Price
- $47.79
- Rating
- 4.6/5
- Reviews
- 1,636
- Age
- 10y ago

Doctors Best Biotin 10 000 mcg 120 Veggie Caps
- Price
- $82.47
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 11y ago

Natrol Biotin Natural Strawberry Flavor 10000 Mcg 60 Tablets
- Price
- $66.10
- Rating
- 4.6/5
- Reviews
- 11,414
- Age
- 12y ago
Newest
by launch date
Biotin | Collagen | Keratin | Hyaluronic Acid - Hair Growth Support Supplement | Skin & Nails Beauty Complex 25000 mcg - B1 | B2 | B3 | B6 | B7 - Made in USA - For Women & Men | 60 Capsules
- Price
- $203.52
- Rating
- 4.5/5
- Reviews
- 16,993
- Age
- 3y ago

Incite Nutrition Biotin Hair Growth Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - Biotin Hair Growth Tablets for Men & Women Biotin Tablets
- Price
- $161.74
- Rating
- 4.4/5
- Reviews
- 5,783
- Age
- 4y ago

Hair Skin & Nails Biotin Gummies
- Price
- $69.96
- Rating
- 4.1/5
- Reviews
- 975
- Age
- 4y ago

DIFEEL BIOTIN LEAVE-IN CONDITIONING SPRAY 177ML : 32224
- Price
- $47.76
- Rating
- 4.3/5
- Reviews
- 763
- Age
- 6y ago

Sensilab Beauty Hair And Nails Vitamins For Women 60 Gummies
- Price
- $116.85
- Rating
- 4.3/5
- Reviews
- 461
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
34
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
21%
- NOW27%
- Natrol27%
- Nature's Bounty11%
- 21st Century7%
- Doctor's Best4%
- Puritan's Pride3%
Demand
Biotin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Biotin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- biotin27K/yr
- بيوتين22K/yr
- biotin 10000 mcg6K/yr
- بيوتين 10000 للشعر4K/yr
- بيوتين للشعر4K/yr
- بيوتين 100000 للشعر8K/yr
- biotin 10000 for hair9K/yr
Reviews and returns
What reviews say buyers love and hate about Biotin
We read the reviews and the return reasons for every product selling here.
“No results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






