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38

b12

Skip it

Soft demand (-23.7% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 13Conversion 38Competition 23Returns 98Price range 72Avg price 84Brand share 17Review moat 27Quality gap 23

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$74.39

avg listing price — sweet spot $15–$100

Price range

Good$22.25–$130.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$190K

$190K/yr · 85K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,791.94

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Saudi Arabia niche tracking, b12 is a $190K/yr Amazon Saudi Arabia market (85K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

b12 market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
$112K–$149K
units × avg price
Conversion rate
3.0%
Avg BSR
#29
Page quality
0%
Prime
76%
Sponsored
18%
Out of stock
0.0%
Avg brand age
63 months
Avg seller age
62 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

33

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • Jamieson Vitamins29%
  • Life Extension26%
  • NOW26%
  • 21st Century8%
  • Nutricost5%
  • Natrol3%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top b12 search terms

  • b1219K/yr
  • vitamin b1215K/yr
  • b12 vitamin12K/yr
  • فيتامين b1212K/yr
  • فيتامين ب6K/yr
  • فيتامين بي 126K/yr
  • methylcobalamin vitamin b123K/yr
  • b12 فيتامين5K/yr
All search terms

Top b12 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$19K20%$38K30%$57K40%$76K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about b12

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة50%

“منتج جيد”

الذوق العام25%

“.taste is acceptable”

فيتامين25%

“Best b12 so far”

What buyers complain about

الجودة الشاملة100%

“Waste of money very poor quality”

Common questions

Is b12 profitable to sell on Amazon Saudi Arabia?
The niche generates $190K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (38/100).
How competitive is the b12 niche?
8 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in b12?
Top complaints mined from reviews: الجودة الشاملة. The return rate is 0.4%.
When does demand for b12 peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the b12 niche?
Listings span $22.25–$130.79; the average listing price is $74.39 (sweet spot $15–$100). The average incumbent carries 3,792 reviews — the moat a new listing must climb.