B12
soft demand (-23.7% this quarter) — B12 doesn't clear our bar today.
Flapen Score
Ranks 156 of 184 Health niches · −10 vs the category median of 48
Is B12 profitable on Amazon?
According to Flapen's Amazon Saudi Arabia niche tracking, B12 is a $190K/yr Amazon Saudi Arabia market (85K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.
B12: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.7% over the last 90 days and 3.0% of searches end in a purchase.
$190K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top B12 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jamieson Vita B12 1000mcg Fast Dissolving Vitamins 100 Tablets
- Price
- $51.47
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago
Life Extension B-12 500 mcg 100 Lozenges
- Price
- $65.18
- Rating
- 4.7/5
- Reviews
- 1,827
- Age
- 13y ago
NOW Vitamin B-12 Lozenges - 1000 Mcg 100
- Price
- $51.94
- Rating
- 4.2/5
- Reviews
- 124
- Age
- 10y ago
21st Century B-12 (2500 Mcg 110 Sublingual Tablets)
- Price
- $62.98
- Rating
- 4.7/5
- Reviews
- 4,773
- Age
- 13y ago
Life Extension BioActive Complete B-Complex 60 Vegetable Capsules
- Price
- $60.56
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 12y ago
Trending
90-day click momentum
Life Extension Bio-Active Complete B-Complex 60 Vegetarian Capsules (2)
- Price
- $130.79
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 3y ago
Martians Daily Multivitamin Drops 50 ml Dietary Supplement With Iron Vitamin C Vitamin B12 And Folic Acid Supports Your Childs Overall Health And Wellbeing Easy To Use
- Price
- $22.25
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago
Life Extension BioActive Complete B-Complex 60 Vegetable Capsules
- Price
- $60.56
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 12y ago
Life Extension B-12 500 mcg 100 Lozenges
- Price
- $65.18
- Rating
- 4.7/5
- Reviews
- 1,827
- Age
- 13y ago
Nutricost Vitamin B12 (Methylcobalamin) 5000mcg 120 Capsules - Vegetarian Caps Non-GMO Gluten Free B12 Supplement
- Price
- $99.37
- Rating
- 4.8/5
- Reviews
- 346
- Age
- 1y ago
Newest
by launch date
NOW Foods B-12 60 Lozenges
- Price
- $63.69
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 11mo ago
Martians Daily Multivitamin Drops 50 ml Dietary Supplement With Iron Vitamin C Vitamin B12 And Folic Acid Supports Your Childs Overall Health And Wellbeing Easy To Use
- Price
- $22.25
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago
Nutricost Vitamin B12 (Methylcobalamin) 5000mcg 120 Capsules - Vegetarian Caps Non-GMO Gluten Free B12 Supplement
- Price
- $99.37
- Rating
- 4.8/5
- Reviews
- 346
- Age
- 1y ago
Jamieson Vita B12 1000mcg Fast Dissolving Vitamins 100 Tablets
- Price
- $51.47
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago
Vitamin B12 by Natures Bounty Vitamin Supplement 1000mcg 100 Tablets
- Price
- $100.69
- Rating
- 4.7/5
- Reviews
- 6,113
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
33
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
3%
- Jamieson Vitamins29%
- Life Extension26%
- NOW26%
- 21st Century8%
- Nutricost5%
- Natrol3%
- Open — no brand owns it (2 brands, 3%)
B12 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top B12 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- b1219K/yr
- vitamin b1215K/yr
- b12 vitamin12K/yr
- فيتامين b1212K/yr
- فيتامين ب6K/yr
- فيتامين بي 126K/yr
- methylcobalamin vitamin b123K/yr
- b12 فيتامين5K/yr
What reviews say buyers love and hate about B12
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“منتج جيد”
“.taste is acceptable”
“Best b12 so far”
What buyers complain about
100% of reviews“Waste of money very poor quality”
Common B12 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
