B12
FailDemand is soft, at -23.7% this quarter, so B12 is a Fail.
- Flapen Score
- 38 / 100Ranks 156 of 184 Health niches · −10 vs the category median of 4838
- Market size
- $190K/yr85K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 33 sellers
Flapen Score
B12 against its category
The dotted line is the Health average. Past it, B12 is stronger. Inside it, weaker.
Market
The B12 market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for B12 85K times last year and spent an estimated $190K. The top 5 brands take 93% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $190Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- b1219K searches a year
02 · Price
A sale here is worth $74.39.
Listings sell for $74.39 on average, from $22.25 to $130.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $74.39 that is $7K to $19K a year per listing.
- Average price
- $74.39inside the $15 to $100 sweet spot
- Price range
- $22.25–$130.79
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$19K
- Returns
- 0.4%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
18% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Health. It carries 3,792 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 76%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Health
- Average rating
- 4.63 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 3,792per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top B12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jamieson Vita B12 1000mcg Fast Dissolving Vitamins 100 Tablets
- Price
- $51.47
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago

Life Extension B-12 500 mcg 100 Lozenges
- Price
- $65.18
- Rating
- 4.7/5
- Reviews
- 1,827
- Age
- 13y ago

NOW Vitamin B-12 Lozenges - 1000 Mcg 100
- Price
- $51.94
- Rating
- 4.2/5
- Reviews
- 124
- Age
- 10y ago

21st Century B-12 (2500 Mcg 110 Sublingual Tablets)
- Price
- $62.98
- Rating
- 4.7/5
- Reviews
- 4,773
- Age
- 13y ago

Life Extension BioActive Complete B-Complex 60 Vegetable Capsules
- Price
- $60.56
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 12y ago
Trending
estimated 90-day click momentum
Life Extension Bio-Active Complete B-Complex 60 Vegetarian Capsules (2)
- Price
- $130.79
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 3y ago

Martians Daily Multivitamin Drops 50 ml Dietary Supplement With Iron Vitamin C Vitamin B12 And Folic Acid Supports Your Childs Overall Health And Wellbeing Easy To Use
- Price
- $22.25
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Life Extension BioActive Complete B-Complex 60 Vegetable Capsules
- Price
- $60.56
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 12y ago

Life Extension B-12 500 mcg 100 Lozenges
- Price
- $65.18
- Rating
- 4.7/5
- Reviews
- 1,827
- Age
- 13y ago

Nutricost Vitamin B12 (Methylcobalamin) 5000mcg 120 Capsules - Vegetarian Caps Non-GMO Gluten Free B12 Supplement
- Price
- $99.37
- Rating
- 4.8/5
- Reviews
- 346
- Age
- 1y ago
Newest
by launch date
NOW Foods B-12 60 Lozenges
- Price
- $63.69
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 11mo ago

Martians Daily Multivitamin Drops 50 ml Dietary Supplement With Iron Vitamin C Vitamin B12 And Folic Acid Supports Your Childs Overall Health And Wellbeing Easy To Use
- Price
- $22.25
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Nutricost Vitamin B12 (Methylcobalamin) 5000mcg 120 Capsules - Vegetarian Caps Non-GMO Gluten Free B12 Supplement
- Price
- $99.37
- Rating
- 4.8/5
- Reviews
- 346
- Age
- 1y ago

Jamieson Vita B12 1000mcg Fast Dissolving Vitamins 100 Tablets
- Price
- $51.47
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago

Vitamin B12 by Natures Bounty Vitamin Supplement 1000mcg 100 Tablets
- Price
- $100.69
- Rating
- 4.7/5
- Reviews
- 6,113
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
33
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
3%
- Jamieson Vitamins29%
- Life Extension26%
- NOW26%
- 21st Century8%
- Nutricost5%
- Natrol3%
- Open — no brand owns it (2 brands, 3%)
Demand
B12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top B12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b1219K/yr
- vitamin b1215K/yr
- b12 vitamin12K/yr
- فيتامين b1212K/yr
- فيتامين ب6K/yr
- فيتامين بي 126K/yr
- methylcobalamin vitamin b123K/yr
- b12 فيتامين5K/yr
Reviews and returns
What reviews say buyers love and hate about B12
We read the reviews and the return reasons for every product selling here.
“Waste of money very poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






