Ashwagandha
MaybeAn estimated 0.4% of orders come back. But buyers convert on only 1.7% of searches, so Ashwagandha is a Maybe.
- Flapen Score
- 50 / 100Top 42% of 184 Health niches · +2 vs the category median of 4850
- Market size
- $495K/yr310K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 59 sellers
Flapen Score
Ashwagandha against its category
The dotted line is the Health average. Past it, Ashwagandha is stronger. Inside it, weaker.
Market
The Ashwagandha market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Ashwagandha 310K times last year and spent an estimated $495K. The top 5 brands take 86% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $495K a year.
- Searches, last 12 months
- 310K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $495Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- اشواغندا80K searches a year
02 · Price
A sale here is worth $94.46.
Listings sell for $94.46 on average, from $17.35 to $151.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $94.46 that is $9K to $24K a year per listing.
- Average price
- $94.46inside the $15 to $100 sweet spot
- Price range
- $17.35–$151.08
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $9K–$24K
- Returns
- 0.4%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #20 within Health. It carries 925 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 79%
- Out of stock, average day
- 10.3%
- Average rank
- #20in Health
- Average rating
- 4.27 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 925per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Ashwagandha products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Truth Ashwagandha Capsules | 920 mg | 90 Count | Non-GMO & Gluten Free Supplement |
- Price
- $96.10
- Rating
- 4.6/5
- Reviews
- 1,199
- Age
- 4y ago

Life Extension Optimized Ashwaganda Extract 60 VegiCaps
- Price
- $109.39
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 2y ago

Now Foods Ashwagandha Extract 450 mg 180 Vegan Capsules Laboratory Tested Soy Free Gluten Free Vegetarian GMO Free
- Price
- $151.08
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 1y ago

Goli KSM66 Gluten-free Mixed Berry Ashwagandha Gummies (60 Pieces)
- Price
- $86.61
- Rating
- 4.3/5
- Reviews
- 6,864
- Age
- 5y ago

Ashwagandha Gummies | Vegan Non-GMO & Gluten Free | 60 Tropical Flavor Gummies | by Natures Truth
- Price
- $96.75
- Rating
- 4.6/5
- Reviews
- 1,463
- Age
- 4y ago
Trending
estimated 90-day click momentum
Natures Truth KSM-66 Ashwagandha | 60 Caplets | with L-Theanine | Vegan Non-GMO & Gluten Free Supplement
- Price
- $105.20
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 3mo ago

Life Extension Optimized Ashwaganda Extract 60 VegiCaps
- Price
- $109.39
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 2y ago

Natures Truth Ashwagandha Capsules | 920 mg | 90 Count | Non-GMO & Gluten Free Supplement |
- Price
- $96.10
- Rating
- 4.6/5
- Reviews
- 1,199
- Age
- 4y ago

Ashwagandha Gummies | Vegan Non-GMO & Gluten Free | 60 Tropical Flavor Gummies | by Natures Truth
- Price
- $96.75
- Rating
- 4.6/5
- Reviews
- 1,463
- Age
- 4y ago

YOGI TEA Ashwagandha Balance Organic Herbal Tea Blend of Acerola Cherry & Passionflower 17 Tea Bags
- Price
- $17.35
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 1y ago
Newest
by launch date
Natures Truth KSM-66 Ashwagandha | 60 Caplets | with L-Theanine | Vegan Non-GMO & Gluten Free Supplement
- Price
- $105.20
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 3mo ago

Now Foods Ashwagandha Extract 450 mg 180 Vegan Capsules Laboratory Tested Soy Free Gluten Free Vegetarian GMO Free
- Price
- $151.08
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 1y ago

YOGI TEA Ashwagandha Balance Organic Herbal Tea Blend of Acerola Cherry & Passionflower 17 Tea Bags
- Price
- $17.35
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 1y ago

Jamjoom Pharma 300mg Ashwag 50 Capsules
- Price
- $65.61
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 2y ago

Life Extension Optimized Ashwaganda Extract 60 VegiCaps
- Price
- $109.39
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
59
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
10%
- Nature's Truth42%
- Life Extension13%
- NOW13%
- Goli12%
- Jamjoom Pharma6%
- Yogi Tea4%
- Open — no brand owns it (5 brands, 10%)
Demand
Ashwagandha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Ashwagandha search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- اشواغندا80K/yr
- ashwagandha97K/yr
- ashwagandha ksm-6627K/yr
- اشواغندا ksm6615K/yr
- ksm-66 ashwagandha12K/yr
- اشوغندا8K/yr
- اشوغاندا10K/yr
- اشواغاندا12K/yr
- ashwagandha gummies7K/yr
- اشواجندا9K/yr
Reviews and returns
What reviews say buyers love and hate about Ashwagandha
We read the reviews and the return reasons for every product selling here.
“the most important that the pill write. vegan”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ashwagandha questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






