Yardley
FailThe top 5 brands take 100% of clicks, so Yardley is a Fail.
- Flapen Score
- 43 / 100Ranks 184 of 263 Beauty niches · −4 vs the category median of 4743
- Market size
- $13K/yr80K searches / yr
- 90-day growth
- -30.1%search demand this quarter
- Competition
- 37%top-5 click share · 1 brands · 20 sellers
Flapen Score
Yardley against its category
The dotted line is the Beauty average. Past it, Yardley is stronger. Inside it, weaker.
Market
The Yardley market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Yardley 80K times last year and spent an estimated $13K. One brand takes every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -30.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $13Ka year
- Top search term
- yardley perfume25K searches a year
02 · Price
A sale here is worth $16.01.
Listings sell for $16.01 on average, from $6.78 to $25.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.01 that is $0 to $2K a year per listing.
- Average price
- $16.01inside the $15 to $100 sweet spot
- Price range
- $6.78–$25.62
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.0%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Beauty. It carries 1,282 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Beauty
- Average rating
- 4.01 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 1,282per listing
- Listings tracked
- 32
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Yardley products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
1 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
37%
Top 20: 85%
Open market
0%
- Brand 1100%
Demand
Yardley search demand
Weekly searches over the year. Pick a range.
Search terms
Top Yardley search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yardley perfume25K/yr
- yardley19K/yr
- ياردلي8K/yr
- yardley body spray6K/yr
- ياردلي لندن6K/yr
- yardley london perfume16K/yr
Reviews and returns
What reviews say buyers love and hate about Yardley
We read the reviews and the return reasons for every product selling here.
“The worst smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yardley questions
Answered from the same tracked data.






