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Yardley

Fail

The top 5 brands take 100% of clicks, so Yardley is a Fail.

Flapen Score
43
43 / 100
Ranks 184 of 263 Beauty niches · −4 vs the category median of 47
Market size
$13K/yr80K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
37%top-5 click share · 1 brands · 20 sellers

Flapen Score

Yardley against its category

The dotted line is the Beauty average. Past it, Yardley is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yardley market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Yardley 80K times last year and spent an estimated $13K. One brand takes every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
1.1%
Market size, estimated
$13Ka year
Top search term
yardley perfume25K searches a year

02 · Price

A sale here is worth $16.01.

Listings sell for $16.01 on average, from $6.78 to $25.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.01 that is $0 to $2K a year per listing.

Average price
$16.01inside the $15 to $100 sweet spot
Price range
$6.78–$25.62
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Beauty. It carries 1,282 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Beauty
Average rating
4.01 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
1,282per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Yardley products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

$0$401$802$1K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

20

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 85%

Open market

0%

  • Yardley100%

Demand

Yardley search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Yardley search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yardley perfume25K/yr
  • yardley19K/yr
  • ياردلي8K/yr
  • yardley body spray6K/yr
  • ياردلي لندن6K/yr
  • yardley london perfume16K/yr

Reviews and returns

What reviews say buyers love and hate about Yardley

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “يشم”
33%of negative reviews mention “يشم”
1.0%of orders come back
“The worst smell”
A buyer, on “يشم”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Yardley questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data