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yardley

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 10Conversion 13Competition 78Returns 94Price range 56Avg price 78Brand share 0Review moat 55Quality gap 94

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.0%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Avg price

Great$16.01

avg listing price — sweet spot $15–$100

Price range

Good$6.78–$25.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,282.44

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.1%

90-day search growth — must beat 0% to launch

Market size

Bad$13K

$13K/yr · 80K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Saudi Arabia niche tracking, yardley is a $13K/yr Amazon Saudi Arabia market (80K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

yardley market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$64K–$80K
units × avg price
Conversion rate
1.1%
Avg BSR
#38
Page quality
0%
Prime
100%
Sponsored
84%
Out of stock
0.0%
Avg brand age
83 months
Avg seller age
66 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

1 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 85%

Open market

0%

  • Yardley100%

Demand

Weekly Amazon search volume, last 13 weeks — -30.1% search growth over the last 90 days.
2K1KSpike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top yardley search terms

  • yardley perfume25K/yr
  • yardley19K/yr
  • ياردلي8K/yr
  • yardley body spray6K/yr
  • ياردلي لندن6K/yr
  • yardley london perfume16K/yr
All search terms

Top yardley products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4016%$8029%$1K12%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about yardley

What buyers praise and complain about, mined from review topics.

What buyers love

يشم63%

“Amazing smell”

الجودة الشاملة19%

“Good Quality”

القيمة مقابل المال9%

“Excellent for price”

متانة3%

“The lasting is good”

الشكل/النمط1%

“Elegant”

سهولة الاستخدام1%

“Perfect for daily use”

رطب/جاف1%

“It is the perfect everyday essential for anyone who wants to stay dry, comfortable, and smelling lovely”

ملمس ناعم1%

“goes on smoothly”

What buyers complain about

يشم33%

“The worst smell”

المنتج المعلن عنه مقابل المنتج الفعلي17%

“But sadly very different than the picture”

المواد/الأجزاء المعيبة17%

“The items came broken”

متانة14%

“Its not long-lasting”

القيمة مقابل المال6%

“The only thing is the price could be a bit lower”

Top return reasons

يشم36%
المنتج المعلن عنه مقابل المنتج الفعلي15%
القيمة مقابل المال10%
مانع للتسرب8%
الحساسية5%
المواد/الأجزاء المعيبة5%
الجودة الشاملة4%
مصادر أخلاقية / مستدامة3%
متانة2%
قوة المحرك1%

Common questions

Is yardley profitable to sell on Amazon Saudi Arabia?
The niche generates $13K/yr across 32 tracked products. 90-day search growth is -30.1%. Flapen's verdict: Skip it (43/100).
How competitive is the yardley niche?
1 brands and 20 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in yardley?
Top complaints mined from reviews: يشم, المنتج المعلن عنه مقابل المنتج الفعلي, المواد/الأجزاء المعيبة. The return rate is 1.0%.
What does it cost to enter the yardley niche?
Listings span $6.78–$25.62; the average listing price is $16.01 (sweet spot $15–$100). The average incumbent carries 1,282 reviews — the moat a new listing must climb.