Skip to content

Argan Oil

Maybe

Products sell for $48.46 on average, inside the sweet spot. But demand is soft, at -11.7% this quarter, so Argan Oil is a Maybe.

Flapen Score
52
52 / 100
Top 21% of 263 Beauty niches · +5 vs the category median of 47
Market size
$96K/yr102K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
48%top-5 click share · 22 brands · 78 sellers

Flapen Score

Argan Oil against its category

The dotted line is the Beauty average. Past it, Argan Oil is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Argan Oil market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Argan Oil 102K times last year and spent an estimated $96K. The top 5 brands take 52% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
1.9%
Market size, estimated
$96Ka year
Peak month
November1.5× the quietest month
Top search term
argan oil30K searches a year

02 · Price

A sale here is worth $48.46.

Listings sell for $48.46 on average, from $4.97 to $112.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $48.46 that is $0 to $5K a year per listing.

Average price
$48.46inside the $15 to $100 sweet spot
Price range
$4.97–$112.71
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.8%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #135 within Beauty. It carries 5,041 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
92%
Out of stock, average day
2.6%
Average rank
#135in Beauty
Average rating
4.29 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
5,041per listing
Listings tracked
25

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Argan Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

78

Top-5 brand share

52%

Top 20: 98%

Top-5 click share

48%

Top 20: 95%

Open market

42%

  • Brand 119%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Argan Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Argan Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • argan oil30K/yr
  • زيت الارغان17K/yr
  • argan oil for hair11K/yr
  • زيت ارغان9K/yr
  • زيت الأرغان10K/yr
  • زيت ارغان للشعر5K/yr
  • زيت الارجان4K/yr
  • زيت الارقان3K/yr
  • زيت الأرجان3K/yr
  • زيت الارغان للشعر6K/yr

Reviews and returns

What reviews say buyers love and hate about Argan Oil

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الملمس/الاتساق-الإجمالي”
50%of negative reviews mention “يشم”
1.8%of orders come back
“Bad smell”
A buyer, on “يشم”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Argan Oil questions

Answered from the same tracked data.