argan oil
Worth a lookShows a sweet-spot price point ($48.46 avg), but soft demand (-11.7% this quarter) keeps it on the watch list.
Avg price
Great$48.46avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$4.97–$112.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Bad$96K$96K/yr · 102K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,041.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Saudi Arabia niche tracking, argan oil is a $96K/yr Amazon Saudi Arabia market (102K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
argan oil market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $73K–$97K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 48%
- Out of stock
- 2.6%
- Avg brand age
- 67 months
- Avg seller age
- 69 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
78
Top-5 brand share
52%
Top 20: 98%
Top-5 click share
48%
Top 20: 95%
Open market
42%
- OGX19%
- Cliganic9%
- Karseell8%
- Parachute Advansed8%
- Handcraft Blends7%
- The Organic Forest – VEGAN . PURE . NATURAL7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top argan oil search terms
- argan oil30K/yr
- زيت الارغان17K/yr
- argan oil for hair11K/yr
- زيت ارغان9K/yr
- زيت الأرغان10K/yr
- زيت ارغان للشعر5K/yr
- زيت الارجان4K/yr
- زيت الارقان3K/yr
- زيت الأرجان3K/yr
- زيت الارغان للشعر6K/yr
Top argan oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ogx Moroccan Argan Extra Penetrating Oil 100Ml
OGX$30.604.5★5,946 rev
Karseell Moroccan Argan Oil for Hair Healing Cold Pressed Weightless Argan Oil Hair Serum for Dry Damaged Hair 50ml
Karseell$25.824.6★8,214 rev
Handcraft Blends Moroccan Argan Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Cold-Pressed
Handcraft Blends$89.434.6★1,833 rev
Cliganic USDA Organic Argan Oil 100% Pure | for Hair Face & Skin | Natural Cold Pressed Carrier Oil Imported from Morocco
Cliganic$87.664.6★35,741 rev
100% Plant Based Moroccan Argan Oil for Hair & Body | Pure & Cold-Pressed Hydrating Moroccan Oil For Frizzy Hair Aging Skin & Body Care
The Organic Forest – VEGAN . PURE . NATURAL$36.224.2★2,282 rev
Newest
by launch dateHandcraft Blends Moroccan Argan Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Cold-Pressed
Handcraft Blends$89.431,833 rev
Redken All Soft Argan-6 Multi-Care Hair Oil for Dry Brittle Hair | Adds Shine & Softness | 100ml
Redken$112.71182 rev
Hoegoa Moroccan Argan Oil for Hair Growth Natural Hair Styling Oil Hairs Care Essential Oil Improves Frizz Adds Luster And Is Not Greasy 100ml/3.38fl oz
Hoegoa$31.4310 rev
Natural Pure Argan Oil Beneficial for Dry Hair Scalp and Skin 118ml
Naturals$26.4112 rev
Moroccan Argan Oil for Hair Skin & Body - 100ml Multi-Purpose Hair Treatment Oil Natural for Dry Damaged Hair Scalp & Beard Deep Nourishing & Repairin
Elunivellassa$38.3813 rev
Trending
90-day click momentum
Hair Care Dexe 50ml Pure Natural Morocco Argan Oil
Dexe$36.723.9★
Redken All Soft Argan-6 Multi-Care Hair Oil for Dry Brittle Hair | Adds Shine & Softness | 100ml
Redken$112.714.6★
Handcraft Blends Moroccan Argan Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Cold-Pressed
Handcraft Blends$89.434.6★
Devprayag Pure Organic Argan Oil (Morrocan) (Argania spinosa) Natural Therapeutic Grade Cold Pressed 5ml (0.16 oz)
DEVPRAYAG$36.940.0★
ALIVER Argan Oil 100% Pure Moroccan for Hair Treatment Damaged Hair & Dry Skin Cold Pressed for Beard Nails and Skin
ALIVER$33.144.4★
What buyers say about argan oil
What buyers praise and complain about, mined from review topics.What buyers love
“Soft texture”
What buyers complain about
“Bad smell”
“This is water no oil just like boiling clove water”
“Quality seems not good”
Top return reasons
Common questions
- Is argan oil profitable to sell on Amazon Saudi Arabia?
- The niche generates $96K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the argan oil niche?
- 22 brands and 78 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in argan oil?
- Top complaints mined from reviews: يشم, زيتي/دهني, الجودة الشاملة. The return rate is 1.8%.
- When does demand for argan oil peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the argan oil niche?
- Listings span $4.97–$112.71; the average listing price is $48.46 (sweet spot $15–$100). The average incumbent carries 5,041 reviews — the moat a new listing must climb.