oud
Worth a lookShows beatable incumbent ratings (4.2★), but weak search conversion (0.6%) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$82.92avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 2.2M searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad10,851.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Price range
Bad$7.03–$538.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Saudi Arabia niche tracking, oud is a $1.1M/yr Amazon Saudi Arabia market (2.2M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
oud market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $1.2M–$1.7M
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 28%
- Out of stock
- 0.7%
- Avg brand age
- 67 months
- Avg seller age
- 68 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
67
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
36%
Top 20: 73%
Open market
12%
- Calvin Klein40%
- Lattafa35%
- Elizabeth Arden4%
- Hugo Boss3%
- LAVERNE3%
- Jad3%
- Open — no brand owns it (11 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.8×
Top oud search terms
- perfume for women316K/yr
- عطر نسائي293K/yr
- calvin klein257K/yr
- عطور نسائيه185K/yr
- lattafa perfume238K/yr
- oud164K/yr
- كالفن كلاين142K/yr
- lattafa106K/yr
- lattafa perfumes66K/yr
- women perfume59K/yr
Top oud products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calvin Klein Womens Carlla Sneaker White Multi 142 38 EU
Calvin Klein$129.374.4★113 rev
Yara For Women By Lattafa Eau De Parfum - 100ML
Lattafa$43.134.2★46,232 rev
Lattafa Khamra Perfume for Unisex Eau De Parfum 100ML
Lattafa$63.654.2★36,884 rev
Lattafa Asad Eau De Perfume for Men 100 ml
Lattafa$43.403.9★27,854 rev
Calvin Klein Perfume - Ck In2U - Perfumes For Women - Eau De Toilette 100 Ml
Calvin Klein$55.194.1★21,411 rev
Newest
by launch date
Lavernes In Love Eau De Parfum For Her and Floral Notes Women Perfume Long Lasting Pink Pepper -25 ml
LAVERNE$38.716 rev
Jad Bella EDT 100 ml
Jad$9.8529 rev
Lattafa Eclaire Eau De Parfum 100 ml
Lattafa$72.0210,652 rev
Lattafa Khamra Qahwa Perfume for Unisex Eau De Parfum 100ML
Lattafa$71.4010,251 rev
Calvin Klein Womens Popular Flat Off White 150 41 EU
Calvin Klein$145.85455 rev
Trending
90-day click momentumLavernes In Love Eau De Parfum For Her and Floral Notes Women Perfume Long Lasting Pink Pepper -25 ml
LAVERNE$38.714.1★
Calvin Klein Cabin Size Trolley Bag S-20 Black
Calvin Klein$538.580.0★
Calvin Klein Womens Popular Flat Off White 150 41 EU
Calvin Klein$145.854.0★
Calvin Klein Womens Carlla Sneaker White Multi 142 38 EU
Calvin Klein$129.374.4★
Calvin Klein Womens Carlla Sneaker Brown Multi 211 39 EU
Calvin Klein$135.724.5★
What buyers say about oud
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Good quality”
“Good for the Price”
“It lasts well”
“Exactly what I wanted”
“Nice smel”
“Fits optimal”
“Bright citrus and sweet red berries”
“Pretty”
“Bottle design and quality look best”
What buyers complain about
“Didnt like the scent”
“Doesnt last”
“Cheap quality”
“Lasting is not perfect for summer”
“Too heavy”
“left marks on white shirt”
“colour not same”
“Small feeder”
“Not worth your hard earned money”
Top return reasons
Common questions
- Is oud profitable to sell on Amazon Saudi Arabia?
- The niche generates $1.1M/yr across 47 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the oud niche?
- 17 brands and 67 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in oud?
- Top complaints mined from reviews: يشم, متانة, الجودة الشاملة. The return rate is 1.7%.
- When does demand for oud peak?
- Demand peaks in Mar; the busiest month runs 1.8× the quietest.
- What does it cost to enter the oud niche?
- Listings span $7.03–$538.58; the average listing price is $82.92 (sweet spot $15–$100). The average incumbent carries 10,851 reviews — the moat a new listing must climb.