Oud
MaybeThe products selling today average only 4.2★. But buyers convert on only 0.6% of searches, so Oud is a Maybe.
- Flapen Score
- 53 / 100Top 17% of 263 Beauty niches · +6 vs the category median of 4753
- Market size
- $1.1M/yr2.2M searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 36%top-5 click share · 17 brands · 67 sellers
Flapen Score
Oud against its category
The dotted line is the Beauty average. Past it, Oud is stronger. Inside it, weaker.
Market
The Oud market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Oud 2.2M times last year and spent an estimated $1.1M. The top 5 brands take 85% of clicks. Demand peaks in Mar. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $1.1Ma year
- Peak month
- March1.8× the quietest month
- Top search term
- perfume for women316K searches a year
02 · Price
A sale here is worth $82.92.
Listings sell for $82.92 on average, from $7.03 to $538.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $82.92 that is $8K to $21K a year per listing.
- Average price
- $82.92inside the $15 to $100 sweet spot
- Price range
- $7.03–$538.58
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $8K–$21K
- Returns
- 1.7%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #99 within Beauty. It carries 10,851 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #99in Beauty
- Average rating
- 4.18 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 10,851per listing
- Listings tracked
- 47
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Oud products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
67
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
36%
Top 20: 73%
Open market
12%
- Brand 140%
- Brand 235%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (11 brands, 12%)
Demand
Oud search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.8×
Search terms
Top Oud search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- perfume for women316K/yr
- عطر نسائي293K/yr
- calvin klein257K/yr
- عطور نسائيه185K/yr
- lattafa perfume238K/yr
- oud164K/yr
- كالفن كلاين142K/yr
- lattafa106K/yr
- lattafa perfumes66K/yr
- women perfume59K/yr
Reviews and returns
What reviews say buyers love and hate about Oud
We read the reviews and the return reasons for every product selling here.
“Didnt like the scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oud questions
Answered from the same tracked data.






