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Oud

Maybe

The products selling today average only 4.2★. But buyers convert on only 0.6% of searches, so Oud is a Maybe.

Flapen Score
53
53 / 100
Top 17% of 263 Beauty niches · +6 vs the category median of 47
Market size
$1.1M/yr2.2M searches / yr
90-day growth
-15.5%search demand this quarter
Competition
36%top-5 click share · 17 brands · 67 sellers

Flapen Score

Oud against its category

The dotted line is the Beauty average. Past it, Oud is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oud market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Oud 2.2M times last year and spent an estimated $1.1M. The top 5 brands take 85% of clicks. Demand peaks in Mar. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
0.6%
Market size, estimated
$1.1Ma year
Peak month
March1.8× the quietest month
Top search term
perfume for women316K searches a year

02 · Price

A sale here is worth $82.92.

Listings sell for $82.92 on average, from $7.03 to $538.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $82.92 that is $8K to $21K a year per listing.

Average price
$82.92inside the $15 to $100 sweet spot
Price range
$7.03–$538.58
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$8K–$21K
Returns
1.7%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #99 within Beauty. It carries 10,851 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#99in Beauty
Average rating
4.18 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
10,851per listing
Listings tracked
47

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Oud products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

67

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

36%

Top 20: 73%

Open market

12%

  • Brand 140%
  • Brand 235%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (11 brands, 12%)

Demand

Oud search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top Oud search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perfume for women316K/yr
  • عطر نسائي293K/yr
  • calvin klein257K/yr
  • عطور نسائيه185K/yr
  • lattafa perfume238K/yr
  • oud164K/yr
  • كالفن كلاين142K/yr
  • lattafa106K/yr
  • lattafa perfumes66K/yr
  • women perfume59K/yr

Reviews and returns

What reviews say buyers love and hate about Oud

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “يشم”
59%of negative reviews mention “يشم”
1.7%of orders come back
“Didnt like the scent”
A buyer, on “يشم”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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Best Flapen score

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FAQ

Common Oud questions

Answered from the same tracked data.