body wash men
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$6.78–$84.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.37avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,941.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 97K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, body wash men is a $74K/yr Amazon Saudi Arabia market (97K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
body wash men market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $116K–$155K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 66 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
61
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
39%
Top 20: 79%
Open market
3%
- NIVEA42%
- Yardley37%
- Dove Men+Care12%
- Method3%
- adidas3%
- Chemist at Play1%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Top body wash men search terms
- nivea shower gel18K/yr
- shower gel men14K/yr
- yardley19K/yr
- body wash men13K/yr
- ياردلي8K/yr
- body wash for men5K/yr
- yardley body spray6K/yr
- nivea body wash5K/yr
- ياردلي لندن6K/yr
- نيفيا غسول جسم4K/yr
Top body wash men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yardley London Body Wash Gentleman Classic For Mens Anti Bacterial Deep Cleansing 650ml
Yardley$12.774.4★1,328 rev
NIVEA MEN 3in1 Shower Gel Pure Impact Fresh purifying+ minerals body face & hair thorough cleansing Scent 3x500ml
NIVEA$36.714.5★1,243 rev
NIVEA MEN Pure Impact 3in1 Shower Gel Cleans Body Face and Hair with Purifying Particles Deep Cleansing for a Fresh Feeling for All Skin Types 500ml
NIVEA$15.574.5★1,243 rev
NIVEA MEN Active Clean 3in1 Shower Gel Cleans Body Face and Hair with Active Charcoal for Purified and Stimulating Skin for All Skin Types 3x500ml
NIVEA$34.504.5★1,549 rev
NIVEA MEN Active Clean 3in1 Shower Gel Cleans Body Face and Hair with Active Charcoal for Purified and Stimulating Skin for All Skin Types 500ml
NIVEA$13.514.5★1,549 rev
Newest
by launch date
NIVEA MEN 3in1 Shower Gel Body Wash Cleansing DEEP Micro-Fine Clay Woody Scent 3x250ml
NIVEA$25.66477 rev
NIVEA Fresh Powerfruit Shower Gel Body Wash with Vitamins & Wild Berry Scent Moisturising Formula 3x250ml
NIVEA$26.53102 rev
Adidas Ice Dive Shower Gel 400ml
adidas$14.77895 rev
NIVEA MEN 3in1 Shower Gel Pure Impact Fresh purifying+ minerals body face & hair thorough cleansing Scent 3x500ml
NIVEA$36.711,243 rev
NIVEA MEN Active Clean 3in1 Shower Gel Cleans Body Face and Hair with Active Charcoal for Purified and Stimulating Skin for All Skin Types 3x500ml
NIVEA$34.501,549 rev
Trending
90-day click momentum
Dove Men+Care Refreshing Cleanser Extra Fresh 3in1 for Clean Face Body and Hair with 24H Nourishing Micromoisture Technology 250ml
Dove Men+Care$11.594.4★
Adidas Ice Dive Shower Gel 400ml
adidas$14.774.6★
Dove Men+Care Hydrating Cleanser Clean Comfort 3in1 for Clean Face Body and Hair with 24H Nourishing Micromoisture Technology 250ml
Dove Men+Care$10.004.4★
NIVEA Shower Gel Body Wash Fresh Pure Sea Minerals Aquatic Scent 250ml
NIVEA$9.754.5★
Dove Men+Care Hydrating Cleanser Clean Comfort 3in1 for Clean Face Body and Hair with 24H Nourishing Micromoisture Technology 400ml
Dove Men+Care$17.634.4★
What buyers say about body wash men
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Good quality”
“Good For its price”
“Good to use”
“Effective cleaning”
“last reasonably well”
“Elegant”
“It is the perfect everyday essential for anyone who wants to stay dry, comfortable, and smelling lovely”
“goes on smoothly”
What buyers complain about
“The worst smell”
“little expensive”
“The items came broken”
“But sadly very different than the picture”
“cheap materials”
“This is the second time my order has arrived with a major leak”
“very bad and fragile build”
“Its not long-lasting”
Top return reasons
Common questions
- Is body wash men profitable to sell on Amazon Saudi Arabia?
- The niche generates $74K/yr across 42 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the body wash men niche?
- 10 brands and 61 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in body wash men?
- Top complaints mined from reviews: يشم, القيمة مقابل المال, المواد/الأجزاء المعيبة. The return rate is 0.9%.
- When does demand for body wash men peak?
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the body wash men niche?
- Listings span $6.78–$84.22; the average listing price is $19.37 (sweet spot $15–$100). The average incumbent carries 1,941 reviews — the moat a new listing must climb.