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Curly Hair Products

Maybe

Products sell for $59.37 on average, inside the sweet spot. But buyers convert on only 1.6% of searches, so Curly Hair Products is a Maybe.

Flapen Score
52
52 / 100
Top 21% of 263 Beauty niches · +5 vs the category median of 47
Market size
$358K/yr368K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
36%top-5 click share · 16 brands · 137 sellers

Flapen Score

Curly Hair Products against its category

The dotted line is the Beauty average. Past it, Curly Hair Products is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Hair Products market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Curly Hair Products 368K times last year and spent an estimated $358K. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $358K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
1.6%
Market size, estimated
$358Ka year
Peak month
November1.6× the quietest month
Top search term
curly hair products60K searches a year

02 · Price

A sale here is worth $59.37.

Listings sell for $59.37 on average, from $10.86 to $253.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $59.37 that is $6K to $15K a year per listing.

Average price
$59.37inside the $15 to $100 sweet spot
Price range
$10.86–$253.88
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
1.5%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #86 within Beauty. It carries 6,778 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
88%
Out of stock, average day
2.1%
Average rank
#86in Beauty
Average rating
4.36 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
6,778per listing
Listings tracked
43

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Curly Hair Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

137

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

11%

  • Brand 132%
  • Brand 222%
  • Brand 316%
  • Brand 410%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (10 brands, 11%)

Demand

Curly Hair Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Curly Hair Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curly hair products60K/yr
  • cantu37K/yr
  • curl cream37K/yr
  • umberto giannini27K/yr
  • كانتو25K/yr
  • not your mothers curl talk30K/yr
  • كريم شعر كيرلي20K/yr
  • كيرلي19K/yr
  • curly hair16K/yr
  • cantu leave in conditioner8K/yr

Reviews and returns

What reviews say buyers love and hate about Curly Hair Products

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “ملائمة الشعر المجعد”
67%of negative reviews mention “الحجم الكلي”
1.5%of orders come back
“Too small size”
A buyer, on “الحجم الكلي”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Curly Hair Products questions

Answered from the same tracked data.