- Flapen Score
- 37 / 100Ranks 238 of 263 Beauty niches · −10 vs the category median of 4737
- Market size
- $3K/yr21K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 54%top-5 click share · 2 brands · 51 sellers
Flapen Score
Wella against its category
The dotted line is the Beauty average. Past it, Wella is stronger. Inside it, weaker.
Market
The Wella market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Wella 21K times last year and spent an estimated $3K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $3Ka year
- Top search term
- wella14K searches a year
02 · Price
A sale here is worth $58.77.
Listings sell for $58.77 on average, from $5.47 to $167.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $58.77 that is $6K to $15K a year per listing.
- Average price
- $58.77inside the $15 to $100 sweet spot
- Price range
- $5.47–$167.75
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 1.2%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #205 within Beauty. It carries 713 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 9.8%
- Average rank
- #205in Beauty
- Average rating
- 4.40 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 713per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Wella products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wella New Wave Volume Mousse Lightweight 24H Hold Heat Protection Anti-Humidity Hair Mousse 200ml
- Price
- $14.24
- Rating
- 4.2/5
- Reviews
- 412
- Age
- 7y ago

Wella New Wave Curls & Waves Mousse 24H Hold Anti-Frizz UV & Humidity Protection Lightweight & Washes Out Easily 200ml
- Price
- $13.45
- Rating
- 4.3/5
- Reviews
- 359
- Age
- 6y ago

Wella Professionals Ultimate Repair Miracle Hair Rescue Leave-in For Damaged Hair 90 Seconds Repair Detangle 99% Less Breakage Vegan With AHA & Omega 9 To Rebond The Hair 95ml
- Price
- $167.75
- Rating
- 4.6/5
- Reviews
- 1,005
- Age
- 2y ago

Wella Professionals Ultimate Repair Shampoo For Dry and Damaged Hair Hair Detox Stronger Hair Repair and Moisturise Vegan With AHA & Omega 9 To Rebond The Hair 250ml
- Price
- $94.53
- Rating
- 4.5/5
- Reviews
- 977
- Age
- 2y ago

Wella Welloxon Developer 6% - Professional Hair Color Developer for Rich & Natural Shades Ideal for Darkening Lightening & Maintaining Tone Salon Quality & Easy Application - 60ml
- Price
- $5.47
- Rating
- 4.4/5
- Reviews
- 712
- Age
- 7y ago
Trending
estimated 90-day click momentum
Wella Professionals Color Fresh Mask Golden Gloss Natural Shades Damage Free Color-Depositing Hair Mask With Avocado Oil Silicone Free 5 oz.
- Price
- $79.92
- Rating
- 4.1/5
- Reviews
- 423
- Age
- 4y ago

Wella Soft Color Kit 70 Natural Blonde
- Price
- $23.25
- Rating
- 4.3/5
- Reviews
- 354
- Age
- 7y ago

Wella Professionals Ultimate Smooth Miracle Oil Serum for Dry Dull & Frizzy Hair Nourishes Smooths & Adds a Silky Shine Color Safe With Squalane & Omega 9 Heat Protectant 30ml
- Price
- $58.18
- Rating
- 4.5/5
- Reviews
- 565
- Age
- 1y ago

Wella Professionals ULTIMATE REPAIR Night Hair Serum Protection Against Night Stressors for All Hair Types 95ml
- Price
- $165.70
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 1y ago

Wella Professionals Ultimate Repair Intense Hair Mask For Dry and Damaged Hair Deep nourishment & Smoothness Hair Repair Vegan With AHA & Omega 9 To Rebond The Hair 150ml
- Price
- $122.26
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 1y ago
Newest
by launch date
Wella Professionals ULTIMATE REPAIR Night Hair Serum Protection Against Night Stressors for All Hair Types 95ml
- Price
- $165.70
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 1y ago

Wella Professionals ULTIMATE REPAIR Night Hair Serum Protection Against Night Stressors for All Hair Types 30ml
- Price
- $67.70
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 1y ago

Wella Professionals Ultimate Smooth Miracle Oil Serum for Dry Dull & Frizzy Hair Nourishes Smooths & Adds a Silky Shine Color Safe With Squalane & Omega 9 Heat Protectant 30ml
- Price
- $58.18
- Rating
- 4.5/5
- Reviews
- 565
- Age
- 1y ago

Wella Blondor Geli 3+1 Professional Powder-Based Hair Bleach for High-Level Lightening & Precision Salon-Grade Bleach - 20g
- Price
- $10.80
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 1y ago

Wella Professionals Ultimate Repair Intense Hair Mask For Dry and Damaged Hair Deep nourishment & Smoothness Hair Repair Vegan With AHA & Omega 9 To Rebond The Hair 150ml
- Price
- $122.26
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
51
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 97%
Open market
0%
- Wella64%
- Wella Professionals36%
- Open — no brand owns it (0%)
Demand
Wella search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Wella
We read the reviews and the return reasons for every product selling here.
“Not as strong as I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wella questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






