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Wella

Fail

The top 5 brands take 100% of clicks, so Wella is a Fail.

Flapen Score
37
37 / 100
Ranks 238 of 263 Beauty niches · −10 vs the category median of 47
Market size
$3K/yr21K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
54%top-5 click share · 2 brands · 51 sellers

Flapen Score

Wella against its category

The dotted line is the Beauty average. Past it, Wella is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wella market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Wella 21K times last year and spent an estimated $3K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
0.3%
Market size, estimated
$3Ka year
Top search term
wella14K searches a year

02 · Price

A sale here is worth $58.77.

Listings sell for $58.77 on average, from $5.47 to $167.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $58.77 that is $6K to $15K a year per listing.

Average price
$58.77inside the $15 to $100 sweet spot
Price range
$5.47–$167.75
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
1.2%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #205 within Beauty. It carries 713 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#205in Beauty
Average rating
4.40 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
713per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Wella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

0%

  • Brand 164%
  • Brand 236%
  • Open — no brand owns it (0%)

Demand

Wella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Wella

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
25%of negative reviews mention “قوة”
1.2%of orders come back
“Not as strong as I thought”
A buyer, on “قوة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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Best Flapen score

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FAQ

Common Wella questions

Answered from the same tracked data.