Vitamin E
FailThe top 5 products take 83% of clicks, so Vitamin E is a Fail.
- Flapen Score
- 42 / 100Ranks 194 of 263 Beauty niches · −5 vs the category median of 4742
- Market size
- $71K/yr93K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 83%top-5 click share · 9 brands · 25 sellers
Flapen Score
Vitamin E against its category
The dotted line is the Beauty average. Past it, Vitamin E is stronger. Inside it, weaker.
Market
The Vitamin E market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Vitamin E 93K times last year and spent an estimated $71K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $71Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- vitamin e19K searches a year
02 · Price
A sale here is worth $39.55.
Listings sell for $39.55 on average, from $13.06 to $75.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $39.55 that is $4K to $10K a year per listing.
- Average price
- $39.55inside the $15 to $100 sweet spot
- Price range
- $13.06–$75.58
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 1.3%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #68 within Beauty. It carries 1,234 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 80%
- Out of stock, average day
- 8.2%
- Average rank
- #68in Beauty
- Average rating
- 4.29 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 1,234per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Vitamin E products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sunshine Naturals Vitimin E Oil
- Price
- $15.63
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 3y ago

Vitamin E Oil 75000 IU - Pure Organic Vitamin E Oil for Skin Face & Body - Firming Care Against Scars Wrinkles & Fine Lines
- Price
- $36.88
- Rating
- 4.7/5
- Reviews
- 562
- Age
- 1y ago

NOW E-400 Mixed Tocopherols 50 Softgels
- Price
- $50.56
- Rating
- 4.7/5
- Reviews
- 585
- Age
- 3y ago

Vitamin E Oil for Face & Body Hydrating Oil for Dry Skin Scars & Stretch Marks Essential Skin Care for Women - 75ml
- Price
- $49.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Laperva Vitamin E 400 IU | Antioxidant Support - Skin & Immune Health | Vegan Gluten-Free Soy-Free 30 Veggie Capsules
- Price
- $47.98
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago
Trending
estimated 90-day click momentum
Advanced Health Vitamin E 400 IU 60 Tab
- Price
- $75.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Laperva Vitamin E 400 IU | Antioxidant Support - Skin & Immune Health | Vegan Gluten-Free Soy-Free 30 Veggie Capsules
- Price
- $47.98
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Vitamin E Oil 75000 IU - Pure Organic Vitamin E Oil for Skin Face & Body - Firming Care Against Scars Wrinkles & Fine Lines
- Price
- $36.88
- Rating
- 4.7/5
- Reviews
- 562
- Age
- 1y ago

Vitamin E Oil for Face & Body Hydrating Oil for Dry Skin Scars & Stretch Marks Essential Skin Care for Women - 75ml
- Price
- $49.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Natural Vitamine E Oil
- Price
- $15.56
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 3y ago
Newest
by launch date
Advanced Health Vitamin E 400 IU 60 Tab
- Price
- $75.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Vitamin E Oil 75000 IU - Pure Organic Vitamin E Oil for Skin Face & Body - Firming Care Against Scars Wrinkles & Fine Lines
- Price
- $36.88
- Rating
- 4.7/5
- Reviews
- 562
- Age
- 1y ago

Vitamin E Oil for Face & Body Hydrating Oil for Dry Skin Scars & Stretch Marks Essential Skin Care for Women - 75ml
- Price
- $49.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Laperva Vitamin E 400 IU | Antioxidant Support - Skin & Immune Health | Vegan Gluten-Free Soy-Free 30 Veggie Capsules
- Price
- $47.98
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Vitamin E Oil Organic 100% Pure Cold Pressed For Face Skin & Body | Anti Ageing Dark Spot & Hair Growth Support | زيت فيتامين هـ لتفتيح البشرة وعلاج التصبغات والهالات السوداء للشعر والاظافر
- Price
- $31.78
- Rating
- 4.2/5
- Reviews
- 2,282
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
25
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
10%
- Generic49%
- ELBBUB12%
- NOW9%
- Khazna8%
- laperva8%
- Majestic Pure5%
- Open — no brand owns it (3 brands, 10%)
Demand
Vitamin E search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Vitamin E search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin e19K/yr
- vitamin e capsules18K/yr
- فيتامين e16K/yr
- زيت فيتامين اي10K/yr
- زيت فيتامين e8K/yr
- vitamin e oil8K/yr
- فيتامين اي10K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






