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Vanilla Perfume

Fail

Buyers convert on only 1.0% of searches, so Vanilla Perfume is a Fail.

Flapen Score
48
48 / 100
Top 39% of 263 Beauty niches · +1 vs the category median of 47
Market size
$172K/yr285K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
33%top-5 click share · 15 brands · 75 sellers

Flapen Score

Vanilla Perfume against its category

The dotted line is the Beauty average. Past it, Vanilla Perfume is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Perfume market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Vanilla Perfume 285K times last year and spent an estimated $172K. The top 5 brands take 85% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
1.0%
Market size, estimated
$172Ka year
Top search term
victoria secret49K searches a year

02 · Price

A sale here is worth $60.90.

Listings sell for $60.90 on average, from $4.05 to $363.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $60.90 that is $0 to $6K a year per listing.

Average price
$60.90inside the $15 to $100 sweet spot
Price range
$4.05–$363.27
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.7%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

15% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #232 within Beauty. It carries 3,084 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
93%
Out of stock, average day
0.4%
Average rank
#232in Beauty
Average rating
4.26 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
3,084per listing
Listings tracked
54

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Vanilla Perfume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

$0$5K$10K$15K$21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

75

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 71%

Open market

12%

  • Al-Rehab37%
  • VICTORIA'S SECRET20%
  • Lattafa13%
  • Alrehab11%
  • MAISON ASRAR5%
  • CHANSON D'EAU3%
  • Open — no brand owns it (9 brands, 12%)

Demand

Vanilla Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 3.3× · 9 of 12 months tracked

Search terms

Top Vanilla Perfume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • victoria secret49K/yr
  • الرحاب28K/yr
  • vanilla perfume31K/yr
  • al-rehab20K/yr
  • فكتوريا سيكريت19K/yr
  • عطر فانيلا14K/yr
  • عطور الرحاب10K/yr
  • فيكتوريا سيكريت11K/yr
  • victoria secret body mist7K/yr
  • الرحاب للعطور7K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Perfume

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “يشم”
66%of negative reviews mention “يشم”
1.7%of orders come back
“Didnt like the scent”
A buyer, on “يشم”66% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Vanilla Perfume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data