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Toppik

Fail

The top 5 brands take 95% of clicks, so Toppik is a Fail.

Flapen Score
46
46 / 100
Ranks 137 of 263 Beauty niches · −1 vs the category median of 47
Market size
$65K/yr14K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
59%top-5 click share · 8 brands · 42 sellers

Flapen Score

Toppik against its category

The dotted line is the Beauty average. Past it, Toppik is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toppik market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Toppik 14K times last year and spent an estimated $65K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
7.2%
Market size, estimated
$65Ka year
Top search term
toppik9K searches a year

02 · Price

A sale here is worth $64.40.

Listings sell for $64.40 on average, from $23.77 to $181.69. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $64.40 that is $0 to $6K a year per listing.

Average price
$64.40inside the $15 to $100 sweet spot
Price range
$23.77–$181.69
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.4%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #20 within Beauty. It carries 8,204 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#20in Beauty
Average rating
4.21 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
8,204per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Toppik products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

42

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

3%

  • Brand 167%
  • Brand 213%
  • Brand 310%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Toppik search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Toppik

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “مقاومة البقع”
1.4%of orders come back
“Stains everywhere”
A buyer, on “مقاومة البقع”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

Keep looking

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FAQ

Common Toppik questions

Answered from the same tracked data.