- Flapen Score
- 46 / 100Ranks 137 of 263 Beauty niches · −1 vs the category median of 4746
- Market size
- $65K/yr14K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 59%top-5 click share · 8 brands · 42 sellers
Flapen Score
Toppik against its category
The dotted line is the Beauty average. Past it, Toppik is stronger. Inside it, weaker.
Market
The Toppik market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Toppik 14K times last year and spent an estimated $65K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $65Ka year
- Top search term
- toppik9K searches a year
02 · Price
A sale here is worth $64.40.
Listings sell for $64.40 on average, from $23.77 to $181.69. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $64.40 that is $0 to $6K a year per listing.
- Average price
- $64.40inside the $15 to $100 sweet spot
- Price range
- $23.77–$181.69
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.4%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #20 within Beauty. It carries 8,204 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #20in Beauty
- Average rating
- 4.21 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 8,204per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Toppik products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
42
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
3%
- Brand 167%
- Brand 213%
- Brand 310%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Toppik search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Toppik
We read the reviews and the return reasons for every product selling here.
“Stains everywhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toppik questions
Answered from the same tracked data.






