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Purple Shampoo

Fail

The top 5 products take 91% of clicks, so Purple Shampoo is a Fail.

Flapen Score
38
38 / 100
Ranks 227 of 263 Beauty niches · −9 vs the category median of 47
Market size
$48K/yr33K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
91%top-5 click share · 6 brands · 22 sellers

Flapen Score

Purple Shampoo against its category

The dotted line is the Beauty average. Past it, Purple Shampoo is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Shampoo market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Purple Shampoo 33K times last year and spent an estimated $48K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
3.0%
Market size, estimated
$48Ka year
Top search term
purple shampoo17K searches a year

02 · Price

A sale here is worth $48.06.

Listings sell for $48.06 on average, from $18.62 to $107.07. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $48.06 that is $5K to $12K a year per listing.

Average price
$48.06inside the $15 to $100 sweet spot
Price range
$18.62–$107.07
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.3%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #458 within Beauty. It carries 5,474 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#458in Beauty
Average rating
4.14 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
5,474per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Purple Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

22

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 219%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Purple Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Apr · busiest ÷ quietest = 3.6× · 10 of 12 months tracked

Search terms

Top Purple Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple shampoo17K/yr
  • شامبو بنفسجي11K/yr
  • شامبو بنفسجي للشعر المصبوغ5K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Shampoo

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “تبييض الأسنان”
100%of negative reviews mention “الوظيفة - بشكل عام”
1.3%of orders come back
“Not as effective as other cheaper purple shampoo”
A buyer, on “الوظيفة - بشكل عام”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

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FAQ

Common Purple Shampoo questions

Answered from the same tracked data.