purple shampoo
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$48.06avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$18.62–$107.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,474.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 33K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf
According to Flapen's Amazon Saudi Arabia niche tracking, purple shampoo is a $48K/yr Amazon Saudi Arabia market (33K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
purple shampoo market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $48K–$60K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #458
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.6%
- Avg brand age
- 67 months
- Avg seller age
- 37 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
22
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- L'Oreal Paris59%
- LAKMÉ19%
- immetee6%
- KÉRASTASE6%
- Lee Stafford5%
- Generic5%
Demand
Weekly Amazon search volume, last 42 weeks — -16.2% search growth over the last 90 days.Top purple shampoo search terms
- purple shampoo17K/yr
- شامبو بنفسجي11K/yr
- شامبو بنفسجي للشعر المصبوغ5K/yr
Top purple shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo 200Ml
L'Oreal Paris$18.624.3★555 rev
TEKNIA WHITE SILVER SHAMPOO Toning shampoo for blonde highlights and white hair.
LAKMÉ$36.264.2★193 rev
immetee Purple Shampoo for Blondes Purple Shampooing Blonde Hair Perfector 3 in 1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml
immetee$36.824.0★124 rev
Kérastase Blond Absolu Bain Ultra-Violet Shampoo 250ml
KÉRASTASE$107.074.6★11,649 rev
LOreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair EverPure 6.8 Fl Oz (Packaging May Vary)
L'Oreal Paris$86.854.4★25,563 rev
Newest
by launch dateimmetee Purple Shampoo for Blondes Purple Shampooing Blonde Hair Perfector 3 in 1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml
immetee$36.82124 rev
Purple Hair for Blonde Hair Colored Hair Silver Gray Hair Sulfate-Free Citric Acid & Vegetable Proteins Hair Shampoo with Advanced Purple Pigment Tone Brassy Hair Moisturized No Harsh Salts 100ML
Generic$31.7317 rev
LOréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo 200Ml
L'Oreal Paris$18.62555 rev
TEKNIA WHITE SILVER SHAMPOO Toning shampoo for blonde highlights and white hair.
LAKMÉ$36.26193 rev
LOreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair EverPure 6.8 Fl Oz (Packaging May Vary)
L'Oreal Paris$86.8525,563 rev
Trending
90-day click momentumimmetee Purple Shampoo for Blondes Purple Shampooing Blonde Hair Perfector 3 in 1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml
immetee$36.824.0★
LOreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair EverPure 6.8 Fl Oz (Packaging May Vary)
L'Oreal Paris$86.854.4★
LOréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo 200Ml
L'Oreal Paris$18.624.3★
TEKNIA WHITE SILVER SHAMPOO Toning shampoo for blonde highlights and white hair.
LAKMÉ$36.264.2★
Purple Hair for Blonde Hair Colored Hair Silver Gray Hair Sulfate-Free Citric Acid & Vegetable Proteins Hair Shampoo with Advanced Purple Pigment Tone Brassy Hair Moisturized No Harsh Salts 100ML
Generic$31.733.7★
What buyers say about purple shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Effective in neutralizing yellow tones”
What buyers complain about
“Not as effective as other cheaper purple shampoo”
Top return reasons
Common questions
- Is purple shampoo profitable to sell on Amazon Saudi Arabia?
- The niche generates $48K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the purple shampoo niche?
- 6 brands and 22 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in purple shampoo?
- Top complaints mined from reviews: الوظيفة - بشكل عام. The return rate is 1.3%.
- What does it cost to enter the purple shampoo niche?
- Listings span $18.62–$107.07; the average listing price is $48.06 (sweet spot $15–$100). The average incumbent carries 5,474 reviews — the moat a new listing must climb.