- Flapen Score
- 40 / 100Ranks 216 of 263 Beauty niches · −7 vs the category median of 4740
- Market size
- $18K/yr96K searches / yr
- 90-day growth
- -31.3%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 44 sellers
Flapen Score
Puff against its category
The dotted line is the Beauty average. Past it, Puff is stronger. Inside it, weaker.
Market
The Puff market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Puff 96K times last year and spent an estimated $18K. The top 5 brands take 77% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- -31.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $18Ka year
- Top search term
- puff35K searches a year
02 · Price
A sale here is worth $14.59.
Listings sell for $14.59 on average, from $2.38 to $51.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.59 that is $4K to $7K a year per listing.
- Average price
- $14.59under the $15 to $100 sweet spot
- Price range
- $2.38–$51.27
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.1%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #47 within Beauty. It carries 463 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 96%
- Out of stock, average day
- 6.3%
- Average rank
- #47in Beauty
- Average rating
- 4.55 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 463per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Puff products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sheglam Insta-Ready Powder Puff Baby Pink
- Price
- $8.98
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 2y ago

Sunbulah Puff Pastry Sheets 10-Pieces 400 g
- Price
- $3.48
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago

Sunbulah Puff Pastry Sheets 400 G
- Price
- $5.96
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 1y ago

Sunbulah Low Fat Puff Pastry Squares 400g
- Price
- $5.25
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 3y ago

Luqu powder puff blue
- Price
- $10.11
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 4y ago
Trending
estimated 90-day click momentum
ToolHouse 3 Pcs Triangle Powder Puff Velvet Soft Face Puff for Loose Powder Pressed Powder Foundation Blush Contour Reusable Wet Dry Dual Use Makeup Sponge for Setting Travel Beauty Tool Pink
- Price
- $9.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

12 Pieces Triangle Powder Puff Face Cosmetic Makeup Puff for Loose Powder Soft Body Washable Reusable Foundation Sponge Mineral Powder Wet Dry Makeup Tool(Black Small)
- Price
- $22.93
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

6Pcs Soft Triangle Powder Puff Set Powder Puffs for Face Makeup Sponges for Foundation Suitable for Liquid and Cream Cosmetic Makeup Tools Black
- Price
- $2.38
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago

Body Powder Puff and Container Powder Container with Puff Crystal Case Soft Washable Reusable Velour Face Body Glitter Wet Dry Makeup 3 Pcs Large (Crown Clear)
- Price
- $51.27
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Real Techniques Miracle 2-In-1 Powder Puff + Travel Case Dual-Sided Makeup Blending Puff Elastic Band Precision Makeup Sponge & Powder Puff For Liquid Cream & Powders Travel Case 2 Count
- Price
- $46.48
- Rating
- 4.4/5
- Reviews
- 994
- Age
- 2y ago
Newest
by launch date
ToolHouse 3 Pcs Triangle Powder Puff Velvet Soft Face Puff for Loose Powder Pressed Powder Foundation Blush Contour Reusable Wet Dry Dual Use Makeup Sponge for Setting Travel Beauty Tool Pink
- Price
- $9.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Sunbulah Puff Pastry Sheets 400 G
- Price
- $5.96
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 1y ago

12 Pieces Triangle Powder Puff Face Cosmetic Makeup Puff for Loose Powder Soft Body Washable Reusable Foundation Sponge Mineral Powder Wet Dry Makeup Tool(Black Small)
- Price
- $22.93
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Jessup Powder Puff 2pcs Triangle Powder Puff Soft for Foundation Setting and Baking Reusable Washable Purple SP018
- Price
- $42.13
- Rating
- 4.4/5
- Reviews
- 224
- Age
- 1y ago

Sunbulah Vegetable-Flavored Instant Noodles 5 x 70 g
- Price
- $5.09
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
44
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 91%
Open market
19%
- Sunbulah44%
- SHEGLAM20%
- ToolHouse5%
- LUQU4%
- Walima4%
- Maitys4%
Demand
Puff search demand
Weekly searches over the year. Pick a range.
Search terms
Top Puff search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puff35K/yr
- powder puff13K/yr
- sunbulah11K/yr
- بف باستري23K/yr
- السنبلة10K/yr
- puff pastry5K/yr
Reviews and returns
What reviews say buyers love and hate about Puff
We read the reviews and the return reasons for every product selling here.
“Its not usual taste which I bought from supermarket”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puff questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






