Powder
FailShoppers spend an estimated $41K a year here, so Powder is a Fail.
- Flapen Score
- 44 / 100Ranks 168 of 263 Beauty niches · −3 vs the category median of 4744
- Market size
- $41K/yr226K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 48%top-5 click share · 15 brands · 93 sellers
Flapen Score
Powder against its category
The dotted line is the Beauty average. Past it, Powder is stronger. Inside it, weaker.
Market
The Powder market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Powder 226K times last year and spent an estimated $41K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $41Ka year
- Top search term
- powder44K searches a year
02 · Price
A sale here is worth $17.61.
Listings sell for $17.61 on average, from $3.84 to $72.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.61 that is $2K to $4K a year per listing.
- Average price
- $17.61inside the $15 to $100 sweet spot
- Price range
- $3.84–$72.32
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.4%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Beauty. It carries 6,940 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Beauty
- Average rating
- 4.31 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 6,940per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MAYBELLINE New York Fit Me Matte And Poreless Powder 110 Porcelain
- Price
- $17.33
- Rating
- 4.2/5
- Reviews
- 2,545
- Age
- 5y ago

MAYBELLINE New York Fit Me Matte and Poreless Powder 120 Classic Ivory
- Price
- $19.10
- Rating
- 4.2/5
- Reviews
- 2,545
- Age
- 5y ago

MAYBELLINE New York Fit Me Concealer 25 Medium
- Price
- $15.86
- Rating
- 4.4/5
- Reviews
- 33,125
- Age
- 12y ago

Enchanteur Romantic Perfumed Talc For Women - 250g | Enriched With Luxurious Roses & Jasmine Extracts | Suitable For Body & Face
- Price
- $5.81
- Rating
- 4.4/5
- Reviews
- 12,875
- Age
- 11y ago

Rimmel London Stay Matte Pressed Powder 01 Transparent 14 g
- Price
- $18.11
- Rating
- 4.5/5
- Reviews
- 52,609
- Age
- 13y ago
Trending
estimated 90-day click momentum
Ponds Dream Flower Talcum Powder With Pink Lily 200 Gm
- Price
- $8.86
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 7y ago

MAYBELLINE New York Fit Me Matte and Poreless Powder 120 Classic Ivory
- Price
- $19.10
- Rating
- 4.2/5
- Reviews
- 2,545
- Age
- 5y ago

LOréal Paris Infaillible 24H Fresh Wear Foundation in a powder 220 Sand
- Price
- $12.48
- Rating
- 4.2/5
- Reviews
- 1,097
- Age
- 5y ago

NYX Professional Makeup Cant Stop Wont Stop Mattifying Pressed Powder 6 g 02 Light
- Price
- $48.38
- Rating
- 4.2/5
- Reviews
- 6,610
- Age
- 5y ago

Note Luminous Silk Compact Powder 02 - Natural Beige
- Price
- $72.32
- Rating
- 4.0/5
- Reviews
- 99
- Age
- 7y ago
Newest
by launch date
Johnsons Baby Powder Cornstarch Formulation 99% Plant-Based Powder Talc-free Absorbs Moisture & Protects Skin Classic Baby Fragrance Dermatologist Tested 200g
- Price
- $11.76
- Rating
- 4.5/5
- Reviews
- 432
- Age
- 2y ago

Essence Brighten Up! Banana Powder | Translucent Mattifying Face Powder | Long Lasting Oil Control | Smooth Velvety Finish | Natural Matte Look | Lightweight Makeup Setting Powder | 9g
- Price
- $16.36
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 2y ago

Essence Fix and Last Make-Up Fixing Loose Powder | Long Lasting Waterproof Matte Finish | Oil Control Lightweight Formula | Smooth Soft Touch | Nude Shade | 9.5g
- Price
- $13.90
- Rating
- 4.3/5
- Reviews
- 1,024
- Age
- 3y ago

RCMA Translucent Powder 85g
- Price
- $39.32
- Rating
- 4.3/5
- Reviews
- 172
- Age
- 4y ago

Essence Banana Loose Face Powder | Lightweight Finishing Powder for Shine Control and Colour Correction | Soft Matte Finish | Long Lasting Makeup Setting Powder| 6g (Pack of 1)
- Price
- $13.40
- Rating
- 4.2/5
- Reviews
- 1,554
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
93
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 87%
Open market
15%
- MAYBELLINE47%
- Enchanteur14%
- Essence Cosmetics12%
- Rimmel5%
- Johnson's Baby5%
- L'Oreal Paris3%
- Open — no brand owns it (9 brands, 15%)
Demand
Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked
Search terms
Top Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- powder44K/yr
- بودرة وجه25K/yr
- بودرة21K/yr
- بودره18K/yr
- face powder14K/yr
- fit me14K/yr
- compact powder13K/yr
- كومباكت باودر8K/yr
- بودره مكياج16K/yr
- maybelline fit me6K/yr
Reviews and returns
What reviews say buyers love and hate about Powder
We read the reviews and the return reasons for every product selling here.
“a lot heavier”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






