Is powder profitable to sell on Amazon Saudi Arabia?

The niche generates $41K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (44/100).

How competitive is the powder niche?

15 brands and 93 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in powder?

Top complaints mined from reviews: الوزن ثقيل. The return rate is 1.4%.

What does it cost to enter the powder niche?

Listings span $3.84–$72.32; the average listing price is $17.61 (sweet spot $15–$100). The average incumbent carries 6,940 reviews — the moat a new listing must climb.

powder

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$17.61

avg listing price — sweet spot $15–$100

Price range

Great$3.84–$72.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,939.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$41K

$41K/yr · 226K searches

According to Flapen's Amazon Saudi Arabia niche tracking, powder is a $41K/yr Amazon Saudi Arabia market (226K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

powder market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $88K–$106K; units × avg price
Conversion rate: 1.0%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 46 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

15%

MAYBELLINE47%
Enchanteur14%
Essence Cosmetics12%
Rimmel5%
Johnson's Baby5%
L'Oreal Paris3%
Open — no brand owns it (9 brands, 15%)

Demand

Weekly Amazon search volume, last 38 weeks — -11.4% search growth over the last 90 days.

Open Trend

Top powder search terms

powder44K/yr -6.4%1.1% conv.
بودرة وجه25K/yr -12.6%0.6% conv.
بودرة21K/yr -8.9%1.7% conv.
بودره18K/yr -9.2%1.0% conv.
face powder14K/yr +8.5%0.8% conv.
fit me14K/yr -9.3%0.8% conv.
compact powder13K/yr -4.8%0.4% conv.
كومباكت باودر8K/yr -4.7%0.5% conv.
بودره مكياج16K/yr -37.7%0.5% conv.
maybelline fit me6K/yr +18.1%0.0% conv.

All search terms

Top powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAYBELLINE New York Fit Me Matte And Poreless Powder 110 Porcelain

MAYBELLINE$17.334.2★2,545 rev

MAYBELLINE New York Fit Me Matte and Poreless Powder 120 Classic Ivory

MAYBELLINE$19.104.2★2,545 rev

MAYBELLINE New York Fit Me Concealer 25 Medium

MAYBELLINE$15.864.4★33,125 rev

Enchanteur Romantic Perfumed Talc For Women - 250g | Enriched With Luxurious Roses & Jasmine Extracts | Suitable For Body & Face

Enchanteur$5.814.4★12,875 rev

Rimmel London Stay Matte Pressed Powder 01 Transparent 14 g

Rimmel$18.114.5★52,609 rev

Newest

by launch date

Johnsons Baby Powder Cornstarch Formulation 99% Plant-Based Powder Talc-free Absorbs Moisture & Protects Skin Classic Baby Fragrance Dermatologist Tested 200g

Johnson's Baby$11.76432 rev

2y ago

Essence Cosmetics$16.36263 rev

2y ago

Essence Cosmetics$13.901,024 rev

3y ago

RCMA Translucent Powder 85g

RCMA Makeup$39.32172 rev

4y ago

Essence Banana Loose Face Powder | Lightweight Finishing Powder for Shine Control and Colour Correction | Soft Matte Finish | Long Lasting Makeup Setting Powder| 6g (Pack of 1)

Essence Cosmetics$13.401,554 rev

4y ago

What buyers say about powder

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة54%

“Good price and quality”

القيمة مقابل المال8%

“Good price”

المنتج المعلن عنه مقابل المنتج الفعلي8%

“Just what I wanted”

يشم4%

“Great product with significant attractive odor”

لون4%

“the perfect shade match”

التغطية4%

“Its a perfect medium coverage concealer I love it it doesnt crease out”

مناسب للبشرة الدهنية4%

“Highly recommended 👌 It's holy grail for the oily acne prone skin”

ملائمة الطقس الشتوي4%

“highly recommended for cooler weather”

مناسب للبشرة المختلطة4%

“very natural on the skin”

What buyers complain about

الوزن ثقيل50%

“a lot heavier”

Top return reasons

لون38%

المنتج المعلن عنه مقابل المنتج الفعلي10%

المواد/الأجزاء المعيبة9%

سهولة الاستخدام9%

يشم7%

تلف/حرق الشعر7%

الحجم الكلي4%

حالة المنتج3%

متانة3%

الوظيفة - بشكل عام2%

Common questions

Is powder profitable to sell on Amazon Saudi Arabia?: The niche generates $41K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (44/100).
How competitive is the powder niche?: 15 brands and 93 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in powder?: Top complaints mined from reviews: الوزن ثقيل. The return rate is 1.4%.
What does it cost to enter the powder niche?: Listings span $3.84–$72.32; the average listing price is $17.61 (sweet spot $15–$100). The average incumbent carries 6,940 reviews — the moat a new listing must climb.