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Powder

Fail

Shoppers spend an estimated $41K a year here, so Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 168 of 263 Beauty niches · −3 vs the category median of 47
Market size
$41K/yr226K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
48%top-5 click share · 15 brands · 93 sellers

Flapen Score

Powder against its category

The dotted line is the Beauty average. Past it, Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Powder market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Powder 226K times last year and spent an estimated $41K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
1.0%
Market size, estimated
$41Ka year
Top search term
powder44K searches a year

02 · Price

A sale here is worth $17.61.

Listings sell for $17.61 on average, from $3.84 to $72.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.61 that is $2K to $4K a year per listing.

Average price
$17.61inside the $15 to $100 sweet spot
Price range
$3.84–$72.32
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.4%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Beauty. It carries 6,940 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Beauty
Average rating
4.31 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
6,940per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

93

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

15%

  • Brand 147%
  • Brand 214%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (9 brands, 15%)

Demand

Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • powder44K/yr
  • بودرة وجه25K/yr
  • بودرة21K/yr
  • بودره18K/yr
  • face powder14K/yr
  • fit me14K/yr
  • compact powder13K/yr
  • كومباكت باودر8K/yr
  • بودره مكياج16K/yr
  • maybelline fit me6K/yr

Reviews and returns

What reviews say buyers love and hate about Powder

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “الوزن ثقيل”
1.4%of orders come back
“a lot heavier”
A buyer, on “الوزن ثقيل”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Powder questions

Answered from the same tracked data.