nivea face wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great368.79avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.69avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.96–$27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 24K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, nivea face wash is a $15K/yr Amazon Saudi Arabia market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nivea face wash market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $24K–$31K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 60 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- NIVEA58%
- Beiersdorf36%
- NIVEA MEN6%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 36 weeks — -7.9% search growth over the last 90 days.Top nivea face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nivea Natural Fairness Cleansing Face Wash Even Tone Complex And Vitamin C 100Ml
Beiersdorf$9.314.3★629 rev
NIVEA Face Wash Deep Pore Cleanser Clear Up with Sea Salt Salicylic & niacinamide 150ml
NIVEA$13.684.2★629 rev
NIVEA Face Wash Cleanser Natural Glow Even Skin Tone 3x100ml
NIVEA$16.994.4★257 rev
NIVEA Face Wash Micellar Rose Care with Organic Rose All Skin Types 150ml
NIVEA$14.634.4★315 rev
NIVEA Face Scrub Daily Exfoliating Clear Up Unclogs Pores with Sea Salt Salicylic & Hyaluronic Acid 75ml
NIVEA$12.344.2★629 rev
Newest
by launch date
NIVEA Girls Got Game: Face Wash Cleanser Clear up 50ml + Face Sheet Mask Purifying Urban Skin Antiperspirant Pearl & Beauty Roll-on 50ml + Moisturizing Cream Soft 2x20 ml
NIVEA MEN$5.9695 rev
NIVEA Gentle Cleansing Face Wash Dry Skin 3x150ml (Packaging may vary)
NIVEA$25.30314 rev
NIVEA Purifying Cleansing Face Wash Combination Skin (Pack of 3 150ml)
NIVEA$27.79295 rev
NIVEA Face Wash Cleanser Natural Glow Even Skin Tone 3x100ml
NIVEA$16.99257 rev
NIVEA Face Wash Micellar Rose Care with Organic Rose All Skin Types 3x150ml pink
NIVEA$27.15315 rev
Trending
90-day click momentumNIVEA Face Scrub Daily Exfoliating Clear Up Unclogs Pores with Sea Salt Salicylic & Hyaluronic Acid 75ml
NIVEA$12.344.2★
Nivea Natural Fairness Cleansing Face Wash Even Tone Complex And Vitamin C 100Ml
Beiersdorf$9.314.3★
NIVEA Face Wash Micellar Rose Care with Organic Rose All Skin Types 150ml
NIVEA$14.634.4★
NIVEA Men Deep Cleansing Face & Beard Wash Active Charcoal 100ml
NIVEA MEN$17.134.2★
NIVEA Girls Got Game: Face Wash Cleanser Clear up 50ml + Face Sheet Mask Purifying Urban Skin Antiperspirant Pearl & Beauty Roll-on 50ml + Moisturizing Cream Soft 2x20 ml
NIVEA MEN$5.964.2★
What buyers say about nivea face wash
What buyers praise and complain about, mined from review topics.What buyers love
“quality of the product is good”
“Very good price”
“Doesn't dry your skin”
Top return reasons
Common questions
- Is nivea face wash profitable to sell on Amazon Saudi Arabia?
- The niche generates $15K/yr across 14 tracked products. 90-day search growth is -7.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the nivea face wash niche?
- 3 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the nivea face wash niche?
- Listings span $5.96–$27.79; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 369 reviews — the moat a new listing must climb.