Nivea Face Wash
FailThe top 5 brands take 100% of clicks, so Nivea Face Wash is a Fail.
- Flapen Score
- 39 / 100Ranks 221 of 263 Beauty niches · −8 vs the category median of 4739
- Market size
- $15K/yr24K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 69%top-5 click share · 3 brands · 34 sellers
Flapen Score
Nivea Face Wash against its category
The dotted line is the Beauty average. Past it, Nivea Face Wash is stronger. Inside it, weaker.
Market
The Nivea Face Wash market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Nivea Face Wash 24K times last year and spent an estimated $15K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $15Ka year
- Top search term
- nivea face wash18K searches a year
02 · Price
A sale here is worth $15.69.
Listings sell for $15.69 on average, from $5.96 to $27.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.69 that is $0 to $2K a year per listing.
- Average price
- $15.69inside the $15 to $100 sweet spot
- Price range
- $5.96–$27.79
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.5%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Beauty. It carries 369 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #69in Beauty
- Average rating
- 4.33 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 369per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Nivea Face Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nivea Natural Fairness Cleansing Face Wash Even Tone Complex And Vitamin C 100Ml
- Price
- $9.31
- Rating
- 4.3/5
- Reviews
- 629
- Age
- 10y ago

NIVEA Face Wash Deep Pore Cleanser Clear Up with Sea Salt Salicylic & niacinamide 150ml
- Price
- $13.68
- Rating
- 4.2/5
- Reviews
- 629
- Age
- 4y ago

NIVEA Face Wash Cleanser Natural Glow Even Skin Tone 3x100ml
- Price
- $16.99
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 3y ago

NIVEA Face Wash Micellar Rose Care with Organic Rose All Skin Types 150ml
- Price
- $14.63
- Rating
- 4.4/5
- Reviews
- 315
- Age
- 7y ago

NIVEA Face Scrub Daily Exfoliating Clear Up Unclogs Pores with Sea Salt Salicylic & Hyaluronic Acid 75ml
- Price
- $12.34
- Rating
- 4.2/5
- Reviews
- 629
- Age
- 4y ago
Trending
estimated 90-day click momentum
NIVEA Face Scrub Daily Exfoliating Clear Up Unclogs Pores with Sea Salt Salicylic & Hyaluronic Acid 75ml
- Price
- $12.34
- Rating
- 4.2/5
- Reviews
- 629
- Age
- 4y ago

Nivea Natural Fairness Cleansing Face Wash Even Tone Complex And Vitamin C 100Ml
- Price
- $9.31
- Rating
- 4.3/5
- Reviews
- 629
- Age
- 10y ago

NIVEA Face Wash Micellar Rose Care with Organic Rose All Skin Types 150ml
- Price
- $14.63
- Rating
- 4.4/5
- Reviews
- 315
- Age
- 7y ago

NIVEA Men Deep Cleansing Face & Beard Wash Active Charcoal 100ml
- Price
- $17.13
- Rating
- 4.2/5
- Reviews
- 683
- Age
- 7y ago

NIVEA Girls Got Game: Face Wash Cleanser Clear up 50ml + Face Sheet Mask Purifying Urban Skin Antiperspirant Pearl & Beauty Roll-on 50ml + Moisturizing Cream Soft 2x20 ml
- Price
- $5.96
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 2y ago
Newest
by launch date
NIVEA Girls Got Game: Face Wash Cleanser Clear up 50ml + Face Sheet Mask Purifying Urban Skin Antiperspirant Pearl & Beauty Roll-on 50ml + Moisturizing Cream Soft 2x20 ml
- Price
- $5.96
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 2y ago

NIVEA Gentle Cleansing Face Wash Dry Skin 3x150ml (Packaging may vary)
- Price
- $25.30
- Rating
- 4.4/5
- Reviews
- 314
- Age
- 3y ago

NIVEA Purifying Cleansing Face Wash Combination Skin (Pack of 3 150ml)
- Price
- $27.79
- Rating
- 4.4/5
- Reviews
- 295
- Age
- 3y ago

NIVEA Face Wash Cleanser Natural Glow Even Skin Tone 3x100ml
- Price
- $16.99
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 3y ago

NIVEA Face Wash Micellar Rose Care with Organic Rose All Skin Types 3x150ml pink
- Price
- $27.15
- Rating
- 4.4/5
- Reviews
- 315
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
34
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- NIVEA58%
- Beiersdorf36%
- NIVEA MEN6%
- Open — no brand owns it (0%)
Demand
Nivea Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9× · 9 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Nivea Face Wash
We read the reviews and the return reasons for every product selling here.
“quality of the product is good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nivea Face Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






