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Nivea Face Wash

Fail

The top 5 brands take 100% of clicks, so Nivea Face Wash is a Fail.

Flapen Score
39
39 / 100
Ranks 221 of 263 Beauty niches · −8 vs the category median of 47
Market size
$15K/yr24K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
69%top-5 click share · 3 brands · 34 sellers

Flapen Score

Nivea Face Wash against its category

The dotted line is the Beauty average. Past it, Nivea Face Wash is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nivea Face Wash market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Nivea Face Wash 24K times last year and spent an estimated $15K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
4.1%
Market size, estimated
$15Ka year
Top search term
nivea face wash18K searches a year

02 · Price

A sale here is worth $15.69.

Listings sell for $15.69 on average, from $5.96 to $27.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.69 that is $0 to $2K a year per listing.

Average price
$15.69inside the $15 to $100 sweet spot
Price range
$5.96–$27.79
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Beauty. It carries 369 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Beauty
Average rating
4.33 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
369per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Nivea Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 236%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Nivea Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Black Friday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.9× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Nivea Face Wash

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “الجودة الشاملة”
1.5%of orders come back
“quality of the product is good”
A buyer, on “الجودة الشاملة”70% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

Keep looking

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FAQ

Common Nivea Face Wash questions

Answered from the same tracked data.