niacinamide serum
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Avg price
Great$52.61avg listing price — sweet spot $15–$100
Price range
Great$19.34–$106.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$255K$255K/yr · 309K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,922.54avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Saudi Arabia niche tracking, niacinamide serum is a $255K/yr Amazon Saudi Arabia market (309K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
niacinamide serum market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $316K–$421K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 46%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 64 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
88
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
6%
- The Ordinary36%
- ANUA30%
- La Roche-Posay12%
- The Derma Co9%
- SKIN10045%
- medicube3%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Top niacinamide serum search terms
- niacinamide serum75K/yr
- anua niacinamide serum37K/yr
- سيروم نياسيناميد24K/yr
- niacinamide25K/yr
- ordinary niacinamide serum19K/yr
- نياسيناميد21K/yr
- the ordinary niacinamide19K/yr
- anua serum19K/yr
- the ordinary niacinamide 10% + zinc 1%12K/yr
- نياسيناميد سيروم9K/yr
Top niacinamide serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum 30ml
ANUA$49.574.4★3,245 rev
The New Ordinary Niacinamide 10% + Zinc 1% 30ml Oil Control Face Serum
The Ordinary$32.254.3★9,157 rev
The Ordinary Niacinamide 10% + Zinc 1% 30ml | Brightens Skin Reduces Blemishes & Controls Oil for Clearer Healthier Skin
The Ordinary$31.864.4★111 rev
The Derma Co 10% Niacinamide Face Serum with Zinc PCA Deep Penetration Formula For Acne Marks Dark Spots & Acne-Prone Skin Controls Excess Oil Minimizes Pores Glowing & Evens Skin Tone 30ml
The Derma Co$27.104.2★6,796 rev
La Roche-Posay Mela B3 Niacinamide Face Serum; Dark Spot Corrector with Melasyl Anti-Aging Technology; Treats Pigmentation; Sun Spots and Acne Marks for All Skin Types 30ML
La Roche-Posay$106.274.4★14,061 rev
Newest
by launch date
Niacinamide Serum for Face (Vitamin B3) Minimizing Pores & Sebums Blemish Treatments for Discoloration Reduces Dullness Hydrates and Repairs Skin for Women & Men
Yecuce$27.271 rev
SKIN1004 Madagascar Centella Niacinamide 10 Boosting Shot Ampoule 30 ml
SKIN1004$39.40199 rev
NIACINAMAIDE TRANEXAMIC ACID SERUM 30ml
medicube$51.702,788 rev
ANUA - Azelaic Acid 10 Hyaluron Redness Soothing Serum 30ml
ANUA$56.005,213 rev
The Ordinary Niacinamide 5% Face and Body Emulsion | 100 ml
The Ordinary$59.57966 rev
Trending
90-day click momentumNiacinamide Serum for Face (Vitamin B3) Minimizing Pores & Sebums Blemish Treatments for Discoloration Reduces Dullness Hydrates and Repairs Skin for Women & Men
Yecuce$27.275.0★
SKIN1004 Madagascar Centella Asiatica Ampoule Facial Serum 1.85 fl.oz 55ml Soothes Acne Prone and Sensitive Skin
SKIN1004$27.584.5★
SKIN1004 Madagascar Centella Niacinamide 10 Boosting Shot Ampoule 30 ml
SKIN1004$39.404.7★
The Ordinary Niacinamide 5% Face and Body Emulsion | 100 ml
The Ordinary$59.574.5★
THE ORDINARY Niacinamide 10 + zinc 1 (pack of 2) x 30ml
The Ordinary$91.504.4★
What buyers say about niacinamide serum
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Amazing for skin”
“Light and comfortable on an oily skin”
“this is smooth face very nice”
“irritation on my skin did calm down”
“Overall, a good product for skincare routine”
“It feels lightweight”
“it gives a nice fresh glow to the skin”
“The 50ml size is good”
What buyers complain about
“Water only”
“No results”
“smells like stinky water”
“Not good for skin”
Top return reasons
Common questions
- Is niacinamide serum profitable to sell on Amazon Saudi Arabia?
- The niche generates $255K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the niacinamide serum niche?
- 10 brands and 88 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in niacinamide serum?
- Top complaints mined from reviews: مخفف/مائي, الوظيفة - بشكل عام, يشم. The return rate is 1.7%.
- When does demand for niacinamide serum peak?
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the niacinamide serum niche?
- Listings span $19.34–$106.27; the average listing price is $52.61 (sweet spot $15–$100). The average incumbent carries 6,923 reviews — the moat a new listing must climb.