Niacinamide Serum
FailBuyers convert on only 1.6% of searches, so Niacinamide Serum is a Fail.
- Flapen Score
- 45 / 100Ranks 155 of 263 Beauty niches · −2 vs the category median of 4745
- Market size
- $255K/yr309K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 88 sellers
Flapen Score
Niacinamide Serum against its category
The dotted line is the Beauty average. Past it, Niacinamide Serum is stronger. Inside it, weaker.
Market
The Niacinamide Serum market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Niacinamide Serum 309K times last year and spent an estimated $255K. The top 5 brands take 91% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.
- Searches, last 12 months
- 309K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $255Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- niacinamide serum75K searches a year
02 · Price
A sale here is worth $52.61.
Listings sell for $52.61 on average, from $19.34 to $106.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $52.61 that is $13K to $26K a year per listing.
- Average price
- $52.61inside the $15 to $100 sweet spot
- Price range
- $19.34–$106.27
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $13K–$26K
- Returns
- 1.7%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Beauty. It carries 6,923 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 81%
- Out of stock, average day
- 0.0%
- Average rank
- #79in Beauty
- Average rating
- 4.41 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 6,923per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Niacinamide Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum 30ml
- Price
- $49.57
- Rating
- 4.4/5
- Reviews
- 3,245
- Age
- 1y ago

The New Ordinary Niacinamide 10% + Zinc 1% 30ml Oil Control Face Serum
- Price
- $32.25
- Rating
- 4.3/5
- Reviews
- 9,157
- Age
- 6y ago

The Ordinary Niacinamide 10% + Zinc 1% 30ml | Brightens Skin Reduces Blemishes & Controls Oil for Clearer Healthier Skin
- Price
- $31.86
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 2y ago

The Derma Co 10% Niacinamide Face Serum with Zinc PCA Deep Penetration Formula For Acne Marks Dark Spots & Acne-Prone Skin Controls Excess Oil Minimizes Pores Glowing & Evens Skin Tone 30ml
- Price
- $27.10
- Rating
- 4.2/5
- Reviews
- 6,796
- Age
- 5y ago

La Roche-Posay Mela B3 Niacinamide Face Serum; Dark Spot Corrector with Melasyl Anti-Aging Technology; Treats Pigmentation; Sun Spots and Acne Marks for All Skin Types 30ML
- Price
- $106.27
- Rating
- 4.4/5
- Reviews
- 14,061
- Age
- 2y ago
Trending
estimated 90-day click momentum
Niacinamide Serum for Face (Vitamin B3) Minimizing Pores & Sebums Blemish Treatments for Discoloration Reduces Dullness Hydrates and Repairs Skin for Women & Men
- Price
- $27.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

SKIN1004 Madagascar Centella Asiatica Ampoule Facial Serum 1.85 fl.oz 55ml Soothes Acne Prone and Sensitive Skin
- Price
- $27.58
- Rating
- 4.5/5
- Reviews
- 12,495
- Age
- 6y ago

SKIN1004 Madagascar Centella Niacinamide 10 Boosting Shot Ampoule 30 ml
- Price
- $39.40
- Rating
- 4.7/5
- Reviews
- 199
- Age
- 1y ago

The Ordinary Niacinamide 5% Face and Body Emulsion | 100 ml
- Price
- $59.57
- Rating
- 4.5/5
- Reviews
- 966
- Age
- 1y ago

THE ORDINARY Niacinamide 10 + zinc 1 (pack of 2) x 30ml
- Price
- $91.50
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 6y ago
Newest
by launch date
Niacinamide Serum for Face (Vitamin B3) Minimizing Pores & Sebums Blemish Treatments for Discoloration Reduces Dullness Hydrates and Repairs Skin for Women & Men
- Price
- $27.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

SKIN1004 Madagascar Centella Niacinamide 10 Boosting Shot Ampoule 30 ml
- Price
- $39.40
- Rating
- 4.7/5
- Reviews
- 199
- Age
- 1y ago

NIACINAMAIDE TRANEXAMIC ACID SERUM 30ml
- Price
- $51.70
- Rating
- 4.5/5
- Reviews
- 2,788
- Age
- 1y ago

ANUA - Azelaic Acid 10 Hyaluron Redness Soothing Serum 30ml
- Price
- $56.00
- Rating
- 4.5/5
- Reviews
- 5,213
- Age
- 1y ago

The Ordinary Niacinamide 5% Face and Body Emulsion | 100 ml
- Price
- $59.57
- Rating
- 4.5/5
- Reviews
- 966
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
88
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 95%
Open market
6%
- The Ordinary36%
- ANUA30%
- La Roche-Posay12%
- The Derma Co9%
- SKIN10045%
- medicube3%
- Open — no brand owns it (4 brands, 6%)
Demand
Niacinamide Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.2×
Search terms
Top Niacinamide Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- niacinamide serum75K/yr
- anua niacinamide serum37K/yr
- سيروم نياسيناميد24K/yr
- niacinamide25K/yr
- ordinary niacinamide serum19K/yr
- نياسيناميد21K/yr
- the ordinary niacinamide19K/yr
- anua serum19K/yr
- the ordinary niacinamide 10% + zinc 1%12K/yr
- نياسيناميد سيروم9K/yr
Reviews and returns
What reviews say buyers love and hate about Niacinamide Serum
We read the reviews and the return reasons for every product selling here.
“Water only”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Niacinamide Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






