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Nails

Fail

Buyers convert on only 0.7% of searches, so Nails is a Fail.

Flapen Score
49
49 / 100
Top 35% of 263 Beauty niches · +2 vs the category median of 47
Market size
$59K/yr293K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
36%top-5 click share · 18 brands · 50 sellers

Flapen Score

Nails against its category

The dotted line is the Beauty average. Past it, Nails is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nails market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Nails 293K times last year and spent an estimated $59K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
0.7%
Market size, estimated
$59Ka year
Top search term
nails63K searches a year

02 · Price

A sale here is worth $28.12.

Listings sell for $28.12 on average, from $0.33 to $65.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.12 that is $0 to $3K a year per listing.

Average price
$28.12inside the $15 to $100 sweet spot
Price range
$0.33–$65.47
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.6%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #68 within Beauty. It carries 3,373 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
85%
Out of stock, average day
28.3%
Average rank
#68in Beauty
Average rating
4.04 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
3,373per listing
Listings tracked
48

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Nails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

50

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

36%

Top 20: 76%

Open market

20%

  • Brand 137%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 65%

Demand

Nails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KBlack Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 2.1× · 10 of 12 months tracked

Search terms

Top Nails search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nails63K/yr
  • أظافر51K/yr
  • اظافر45K/yr
  • اظافر صناعية36K/yr
  • press on nails38K/yr
  • fake nails17K/yr
  • nail14K/yr
  • أظافر تركيب9K/yr
  • nails press ons6K/yr
  • اضافر9K/yr

Reviews and returns

What reviews say buyers love and hate about Nails

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “سهولة التطبيق”
2.6%of orders come back
“the nails are easy to apply with a comfortable fit”
A buyer, on “سهولة التطبيق”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common Nails questions

Answered from the same tracked data.