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Mielle

Fail

The top 5 brands take 100% of clicks, so Mielle is a Fail.

Flapen Score
38
38 / 100
Ranks 227 of 263 Beauty niches · −9 vs the category median of 47
Market size
$46K/yr59K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
83%top-5 click share · 3 brands · 50 sellers

Flapen Score

Mielle against its category

The dotted line is the Beauty average. Past it, Mielle is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mielle market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Mielle 59K times last year and spent an estimated $46K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
2.0%
Market size, estimated
$46Ka year
Top search term
mielle18K searches a year

02 · Price

A sale here is worth $39.59.

Listings sell for $39.59 on average, from $18.22 to $97.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $39.59 that is $4K to $10K a year per listing.

Average price
$39.59inside the $15 to $100 sweet spot
Price range
$18.22–$97.54
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
1.6%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Beauty. It carries 15,845 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#274in Beauty
Average rating
4.09 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
15,845per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mielle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 24%
  • Brand 33%

Demand

Mielle search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Mielle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mielle18K/yr
  • mielle rosemary oil10K/yr
  • rosemary shampoo6K/yr
  • millie6K/yr
  • mielle shampoo6K/yr
  • شامبو اكليل الجبل6K/yr
  • زيت ميلي3K/yr
  • ميلي3K/yr

Reviews and returns

What reviews say buyers love and hate about Mielle

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “تلف/حرق الشعر”
1.6%of orders come back
“It made my hair fall”
A buyer, on “تلف/حرق الشعر”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common Mielle questions

Answered from the same tracked data.