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Makeup Set

Fail

An estimated 13.2% of orders come back, so Makeup Set is a Fail.

Flapen Score
41
41 / 100
Ranks 202 of 263 Beauty niches · −6 vs the category median of 47
Market size
$131K/yr250K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
38%top-5 click share · 22 brands · 71 sellers

Flapen Score

Makeup Set against its category

The dotted line is the Beauty average. Past it, Makeup Set is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Set market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Makeup Set 250K times last year and spent an estimated $131K. The top 5 brands take 58% of clicks. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
0.4%
Market size, estimated
$131Ka year
Peak month
March2.0× the quietest month
Top search term
makeup set57K searches a year

02 · Price

A sale here is worth $142.10.

Listings sell for $142.10 on average, from $28.49 to $556.45. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $142.10 that is $0 to $14K a year per listing.

Average price
$142.10above the $15 to $100 sweet spot
Price range
$28.49–$556.45
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
13.2%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #49 within Beauty. It carries 296 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
87%
Out of stock, average day
26.0%
Average rank
#49in Beauty
Average rating
4.36 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
296per listing
Listings tracked
45

04 · Newcomers

3 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Makeup Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

22 falling

Sellers

71

Est. top-5 brand share

58%

Top 20: 99%

Est. top-5 click share

38%

Top 20: 78%

Open market

34%

  • Generic24%
  • CP TRENDIES9%
  • MD MAYDREAM9%
  • FantasyDay8%
  • Mazinreem8%
  • Goreem8%

Demand

Makeup Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.0×

Search terms

Top Makeup Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • makeup set57K/yr
  • مجموعة مكياج33K/yr
  • makeup box36K/yr
  • makeup kit31K/yr
  • بوكس مكياج16K/yr
  • طقم مكياج15K/yr
  • make up set15K/yr
  • مكياج كامل بوكس12K/yr
  • بوكس ميكب6K/yr
  • علبة مكياج6K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Set

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “الحجم الكلي”
13.2%of orders come back
“Small”
A buyer, on “الحجم الكلي”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Makeup Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data