Makeup
weak search conversion (0.6%) — Makeup doesn't clear our bar today.
Flapen Score
Top 35% of 263 Beauty niches · +2 vs the category median of 47
Is Makeup profitable on Amazon?
According to Flapen's Amazon Saudi Arabia niche tracking, Makeup is a $200K/yr Amazon Saudi Arabia market (1.4M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Nov. Verdict: Skip it — 49/100.
Makeup: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.0% over the last 90 days and 0.6% of searches end in a purchase.
$200K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 62 products
Top Makeup products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Essence Baby Got Blush Stick | Shade 30 Rosé All Day | Cream Blush for Cheeks & Lips | Easy to Apply & Blend | Long Lasting Natural Rosy Glow | Travel Friendly | Vegan & Cruelty Free
- Price
- $9.69
- Rating
- 4.3/5
- Reviews
- 6,815
- Age
- 2y ago
Essence Kajal Pencil 01 Black | Smooth Glide Eye Pencil | Long Lasting Waterproof Kajal | Easy to Apply & Blend | Smudge Resistant Matte Finish | Everyday Eye Makeup Essential | 1g
- Price
- $3.39
- Rating
- 4.2/5
- Reviews
- 9,356
- Age
- 12y ago
NYX Professional Makeup The Brow Glue Extreme Hold Eyebrow Setting Gel 16 Hour Hold Vegan Formula Natural Finish Brush Applicator Shade: Clear (01)
- Price
- $15.43
- Rating
- 4.3/5
- Reviews
- 1,769
- Age
- 5y ago
LOreal Paris Volume Million Lashes Panorama Mascara in Black 9.9 ml
- Price
- $21.90
- Rating
- 4.2/5
- Reviews
- 9,223
- Age
- 2y ago
Flormar Waterproof Lipliner 245 Natural
- Price
- $11.23
- Rating
- 4.4/5
- Reviews
- 780
- Age
- 2y ago
Trending
90-day click momentum
MAYBELLINE New York Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 30ml
- Price
- $28.98
- Rating
- 4.5/5
- Reviews
- 1,763
- Age
- 1y ago
Beauty Box Discover Your Favorites Beauty Set
- Price
- $52.08
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 9mo ago
Flormar Waterproof Lipliner 245 Natural
- Price
- $11.23
- Rating
- 4.4/5
- Reviews
- 780
- Age
- 2y ago
BLUSHER + CONTOUR ULTRA HD CREAMY Skin And Face ALL-IN-ONE Palette 12g
- Price
- $24.28
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 10mo ago
Essence line n STAIN! Tattoo Lip Liner | 01 Everyones Nude Pink | Long Lasting | Colour Intensive | Defining Precision Tip | Vegan | No Perfume No Alcohol No Parabens | Pack of 1 (2.5 ml)
- Price
- $14.27
- Rating
- 4.2/5
- Reviews
- 2,281
- Age
- 1y ago
Newest
by launch date
3 Pcs 2 in 1 Lipstick and Lip Gloss Set Matte Velvet Double Headed High Pigmented Lipstick Waterproof Long Lasting Lip Makeup Gift Set for Women - Bean Paste Red/Peach Pink/Bean Paste Pink
- Price
- $16.13
- Rating
- 4.0/5
- Reviews
- 233
- Age
- 2mo ago
Beauty Box Discover Your Favorites Beauty Set
- Price
- $52.08
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 9mo ago
BLUSHER + CONTOUR ULTRA HD CREAMY Skin And Face ALL-IN-ONE Palette 12g
- Price
- $24.28
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 10mo ago
MAYBELLINE New York Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 30ml
- Price
- $28.98
- Rating
- 4.5/5
- Reviews
- 1,763
- Age
- 1y ago
Essence line n STAIN! Tattoo Lip Liner | 01 Everyones Nude Pink | Long Lasting | Colour Intensive | Defining Precision Tip | Vegan | No Perfume No Alcohol No Parabens | Pack of 1 (2.5 ml)
- Price
- $14.27
- Rating
- 4.2/5
- Reviews
- 2,281
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
14 falling
Sellers
138
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
26%
Top 20: 68%
Open market
10%
- Essence Cosmetics47%
- NYX PROFESSIONAL MAKEUP13%
- MAYBELLINE13%
- Flormar8%
- L'Oreal Paris4%
- Generic4%
- Open — no brand owns it (8 brands, 10%)
Makeup demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Nov · busiest ÷ quietest = 2.7×
Top Makeup search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- مكياج409K/yr
- makeup339K/yr
- ميكب253K/yr
- essence127K/yr
- ايسنس80K/yr
- لوكا ميك اب71K/yr
- make up46K/yr
- ميك اب40K/yr
- مكياج للوجه16K/yr
- لوكا ميكب8K/yr
What reviews say buyers love and hate about Makeup
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good quality”
“Nice color”
“Best mascara”
“Good price”
“Just what I wanted”
What buyers complain about
64% of reviews“Not new”
“It's little sticky”
“Does not last in a weird way”
“Feels a Bit Heavy”
“It's not doing the job”
Makeup return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Makeup questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
