Makeup
FailBuyers convert on only 0.6% of searches, so Makeup is a Fail.
- Flapen Score
- 49 / 100Top 35% of 263 Beauty niches · +2 vs the category median of 4749
- Market size
- $200K/yr1.4M searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 26%top-5 click share · 14 brands · 138 sellers
Flapen Score
Makeup against its category
The dotted line is the Beauty average. Past it, Makeup is stronger. Inside it, weaker.
Market
The Makeup market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Makeup 1.4M times last year and spent an estimated $200K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $200Ka year
- Peak month
- March2.7× the quietest month
- Top search term
- مكياج409K searches a year
02 · Price
A sale here is worth $23.72.
Listings sell for $23.72 on average, from $3.39 to $149.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $23.72 that is $2K to $6K a year per listing.
- Average price
- $23.72inside the $15 to $100 sweet spot
- Price range
- $3.39–$149.82
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 2.1%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #6 within Beauty. It carries 15,625 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 97%
- Out of stock, average day
- 3.3%
- Average rank
- #6in Beauty
- Average rating
- 4.20 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 15,625per listing
- Listings tracked
- 62
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Makeup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Essence Baby Got Blush Stick | Shade 30 Rosé All Day | Cream Blush for Cheeks & Lips | Easy to Apply & Blend | Long Lasting Natural Rosy Glow | Travel Friendly | Vegan & Cruelty Free
- Price
- $9.69
- Rating
- 4.3/5
- Reviews
- 6,815
- Age
- 2y ago

Essence Kajal Pencil 01 Black | Smooth Glide Eye Pencil | Long Lasting Waterproof Kajal | Easy to Apply & Blend | Smudge Resistant Matte Finish | Everyday Eye Makeup Essential | 1g
- Price
- $3.39
- Rating
- 4.2/5
- Reviews
- 9,356
- Age
- 12y ago

NYX Professional Makeup The Brow Glue Extreme Hold Eyebrow Setting Gel 16 Hour Hold Vegan Formula Natural Finish Brush Applicator Shade: Clear (01)
- Price
- $15.43
- Rating
- 4.3/5
- Reviews
- 1,769
- Age
- 5y ago

LOreal Paris Volume Million Lashes Panorama Mascara in Black 9.9 ml
- Price
- $21.90
- Rating
- 4.2/5
- Reviews
- 9,223
- Age
- 2y ago

Flormar Waterproof Lipliner 245 Natural
- Price
- $11.23
- Rating
- 4.4/5
- Reviews
- 780
- Age
- 2y ago
Trending
estimated 90-day click momentum
MAYBELLINE New York Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 30ml
- Price
- $28.98
- Rating
- 4.5/5
- Reviews
- 1,763
- Age
- 1y ago

Beauty Box Discover Your Favorites Beauty Set
- Price
- $52.08
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 9mo ago

Flormar Waterproof Lipliner 245 Natural
- Price
- $11.23
- Rating
- 4.4/5
- Reviews
- 780
- Age
- 2y ago

BLUSHER + CONTOUR ULTRA HD CREAMY Skin And Face ALL-IN-ONE Palette 12g
- Price
- $24.28
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 10mo ago

Essence line n STAIN! Tattoo Lip Liner | 01 Everyones Nude Pink | Long Lasting | Colour Intensive | Defining Precision Tip | Vegan | No Perfume No Alcohol No Parabens | Pack of 1 (2.5 ml)
- Price
- $14.27
- Rating
- 4.2/5
- Reviews
- 2,281
- Age
- 1y ago
Newest
by launch date
3 Pcs 2 in 1 Lipstick and Lip Gloss Set Matte Velvet Double Headed High Pigmented Lipstick Waterproof Long Lasting Lip Makeup Gift Set for Women - Bean Paste Red/Peach Pink/Bean Paste Pink
- Price
- $16.13
- Rating
- 4.0/5
- Reviews
- 233
- Age
- 2mo ago

Beauty Box Discover Your Favorites Beauty Set
- Price
- $52.08
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 9mo ago

BLUSHER + CONTOUR ULTRA HD CREAMY Skin And Face ALL-IN-ONE Palette 12g
- Price
- $24.28
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 10mo ago

MAYBELLINE New York Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 30ml
- Price
- $28.98
- Rating
- 4.5/5
- Reviews
- 1,763
- Age
- 1y ago

Essence line n STAIN! Tattoo Lip Liner | 01 Everyones Nude Pink | Long Lasting | Colour Intensive | Defining Precision Tip | Vegan | No Perfume No Alcohol No Parabens | Pack of 1 (2.5 ml)
- Price
- $14.27
- Rating
- 4.2/5
- Reviews
- 2,281
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
14 falling
Sellers
138
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
26%
Top 20: 68%
Open market
10%
- Essence Cosmetics47%
- NYX PROFESSIONAL MAKEUP13%
- MAYBELLINE13%
- Flormar8%
- L'Oreal Paris4%
- Generic4%
- Open — no brand owns it (8 brands, 10%)
Demand
Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Makeup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- مكياج409K/yr
- makeup339K/yr
- ميكب253K/yr
- essence127K/yr
- ايسنس80K/yr
- لوكا ميك اب71K/yr
- make up46K/yr
- ميك اب40K/yr
- مكياج للوجه16K/yr
- لوكا ميكب8K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup
We read the reviews and the return reasons for every product selling here.
“Not new”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






