Skip to content

Makeup

Fail

Buyers convert on only 0.6% of searches, so Makeup is a Fail.

Flapen Score
49
49 / 100
Top 35% of 263 Beauty niches · +2 vs the category median of 47
Market size
$200K/yr1.4M searches / yr
90-day growth
-21.0%search demand this quarter
Competition
26%top-5 click share · 14 brands · 138 sellers

Flapen Score

Makeup against its category

The dotted line is the Beauty average. Past it, Makeup is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Makeup 1.4M times last year and spent an estimated $200K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
0.6%
Market size, estimated
$200Ka year
Peak month
March2.7× the quietest month
Top search term
مكياج409K searches a year

02 · Price

A sale here is worth $23.72.

Listings sell for $23.72 on average, from $3.39 to $149.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $23.72 that is $2K to $6K a year per listing.

Average price
$23.72inside the $15 to $100 sweet spot
Price range
$3.39–$149.82
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.1%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #6 within Beauty. It carries 15,625 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
97%
Out of stock, average day
3.3%
Average rank
#6in Beauty
Average rating
4.20 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
15,625per listing
Listings tracked
62

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Makeup products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

$0$4K$8K$12K$16K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

138

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

26%

Top 20: 68%

Open market

10%

  • Essence Cosmetics47%
  • NYX PROFESSIONAL MAKEUP13%
  • MAYBELLINE13%
  • Flormar8%
  • L'Oreal Paris4%
  • Generic4%
  • Open — no brand owns it (8 brands, 10%)

Demand

Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Makeup search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • مكياج409K/yr
  • makeup339K/yr
  • ميكب253K/yr
  • essence127K/yr
  • ايسنس80K/yr
  • لوكا ميك اب71K/yr
  • make up46K/yr
  • ميك اب40K/yr
  • مكياج للوجه16K/yr
  • لوكا ميكب8K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “الجودة الشاملة”
20%of negative reviews mention “حالة المنتج”
2.1%of orders come back
“Not new”
A buyer, on “حالة المنتج”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Makeup questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data