makeup
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.72avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$3.39–$149.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$200K$200K/yr · 1.4M searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad15,625.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Saudi Arabia niche tracking, makeup is a $200K/yr Amazon Saudi Arabia market (1.4M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Nov. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
makeup market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $297K–$356K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 65%
- Out of stock
- 3.3%
- Avg brand age
- 45 months
- Avg seller age
- 65 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
138
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
26%
Top 20: 68%
Open market
10%
- Essence Cosmetics47%
- NYX PROFESSIONAL MAKEUP13%
- MAYBELLINE13%
- Flormar8%
- L'Oreal Paris4%
- Generic4%
- Open — no brand owns it (8 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.Peak months: Mar, Nov · busiest ÷ quietest = 2.7×
Top makeup search terms
- مكياج409K/yr
- makeup339K/yr
- ميكب253K/yr
- essence127K/yr
- ايسنس80K/yr
- لوكا ميك اب71K/yr
- make up46K/yr
- ميك اب40K/yr
- مكياج للوجه16K/yr
- لوكا ميكب8K/yr
Top makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Essence Baby Got Blush Stick | Shade 30 Rosé All Day | Cream Blush for Cheeks & Lips | Easy to Apply & Blend | Long Lasting Natural Rosy Glow | Travel Friendly | Vegan & Cruelty Free
Essence Cosmetics$9.694.3★6,815 rev
Essence Kajal Pencil 01 Black | Smooth Glide Eye Pencil | Long Lasting Waterproof Kajal | Easy to Apply & Blend | Smudge Resistant Matte Finish | Everyday Eye Makeup Essential | 1g
Essence Cosmetics$3.394.2★9,356 rev
NYX Professional Makeup The Brow Glue Extreme Hold Eyebrow Setting Gel 16 Hour Hold Vegan Formula Natural Finish Brush Applicator Shade: Clear (01)
NYX PROFESSIONAL MAKEUP$15.434.3★1,769 rev
LOreal Paris Volume Million Lashes Panorama Mascara in Black 9.9 ml
L'Oreal Paris$21.904.2★9,223 rev
Flormar Waterproof Lipliner 245 Natural
Flormar$11.234.4★780 rev
Newest
by launch date
3 Pcs 2 in 1 Lipstick and Lip Gloss Set Matte Velvet Double Headed High Pigmented Lipstick Waterproof Long Lasting Lip Makeup Gift Set for Women - Bean Paste Red/Peach Pink/Bean Paste Pink
L&Wen$16.13233 rev
Beauty Box Discover Your Favorites Beauty Set
Beauty Box$52.0840 rev
BLUSHER + CONTOUR ULTRA HD CREAMY Skin And Face ALL-IN-ONE Palette 12g
Generic$24.2820 rev
MAYBELLINE New York Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 30ml
MAYBELLINE$28.981,763 rev
Essence line n STAIN! Tattoo Lip Liner | 01 Everyones Nude Pink | Long Lasting | Colour Intensive | Defining Precision Tip | Vegan | No Perfume No Alcohol No Parabens | Pack of 1 (2.5 ml)
Essence Cosmetics$14.272,281 rev
Trending
90-day click momentumMAYBELLINE New York Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 30ml
MAYBELLINE$28.984.5★
Beauty Box Discover Your Favorites Beauty Set
Beauty Box$52.083.9★
Flormar Waterproof Lipliner 245 Natural
Flormar$11.234.4★
BLUSHER + CONTOUR ULTRA HD CREAMY Skin And Face ALL-IN-ONE Palette 12g
Generic$24.283.9★
Essence line n STAIN! Tattoo Lip Liner | 01 Everyones Nude Pink | Long Lasting | Colour Intensive | Defining Precision Tip | Vegan | No Perfume No Alcohol No Parabens | Pack of 1 (2.5 ml)
Essence Cosmetics$14.274.2★
What buyers say about makeup
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Nice color”
“Best mascara”
“Good price”
“Just what I wanted”
“Beautiful Shine”
“Good ingredients”
“My favorite brow glue”
“you can make it work for good few years”
“Perfect for dry lips”
What buyers complain about
“Not new”
“It's little sticky”
“Does not last in a weird way”
“Feels a Bit Heavy”
“It's not doing the job”
“do not recommened smudges”
“Poor quality”
“Not waterproof at all either if that's what your looking for”
“small size”
“Not red”
Top return reasons
Common questions
- Is makeup profitable to sell on Amazon Saudi Arabia?
- The niche generates $200K/yr across 62 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the makeup niche?
- 14 brands and 138 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in makeup?
- Top complaints mined from reviews: حالة المنتج, الالتصاق, متانة. The return rate is 2.1%.
- When does demand for makeup peak?
- Demand peaks in Mar–Nov; the busiest month runs 2.7× the quietest.
- What does it cost to enter the makeup niche?
- Listings span $3.39–$149.82; the average listing price is $23.72 (sweet spot $15–$100). The average incumbent carries 15,625 reviews — the moat a new listing must climb.