lip liner
Skip itSoft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.17avg listing price — sweet spot $15–$100
Price range
Good$3.55–$37.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,842.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 450K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Saudi Arabia niche tracking, lip liner is a $74K/yr Amazon Saudi Arabia market (450K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lip liner market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $97K–$129K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 24%
- Out of stock
- 4.0%
- Avg brand age
- 48 months
- Avg seller age
- 60 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
40
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
1%
- Flormar57%
- Essence Cosmetics17%
- Generic10%
- NYX PROFESSIONAL MAKEUP8%
- MAYBELLINE4%
- Rimmel3%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.2% search growth over the last 90 days.Peak months: Mar, Dec · busiest ÷ quietest = 2.9×
Top lip liner search terms
- lip liner71K/yr
- فلورمار57K/yr
- محدد شفايف65K/yr
- flormar45K/yr
- فولمار27K/yr
- محدد فلورمار 24424K/yr
- فلومار17K/yr
- محدد18K/yr
- essence lip liner11K/yr
- flormar lip liner12K/yr
Top lip liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flormar Waterproof Lipliner 245 Natural
Flormar$11.234.4★780 rev
Flormar Waterproof Lipliner 244 Chocolate Fondue
Flormar$14.794.4★549 rev
NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Vegan Cold Brew 55
NYX PROFESSIONAL MAKEUP$15.604.4★3,570 rev
Flormar Sheer Up Lipstick 002 So You
Flormar$24.114.5★724 rev
Fanity Lip Liner Long Lasting Waterproof The Perfect Choice For Various Occasions Sticks 12 Colours Set Pack outer color White or Black
Generic$25.144.4★22 rev
Newest
by launch date
Essence 8H Matte Comfort Lip Liner | No.19 Burgundy Bestie | Deep Red Long-Lasting Waterproof Lip Pencil | Smooth Precision Glide | Instant Result Matte Finish | Vegan Formula Without Parabens | 0.30g
Essence Cosmetics$7.76136 rev
بيوتي مجموعة محددات شفاة مطفية كريمية 12 لون Beauty Matte Lip Liner 12 Colors Set
Generic$29.209 rev
Essence line n STAIN! Tattoo Lip Liner | 02 Must Have Brown | Long-Lasting Liquid Formula | Precision Tip | Vegan & Cruelty-Free | Lightweight & Highly Pigmented Lip Contour (Pack of 1)
Essence Cosmetics$13.652,281 rev
Essence line n STAIN! Tattoo Lip Liner | 01 Everyones Nude Pink | Long Lasting | Colour Intensive | Defining Precision Tip | Vegan | No Perfume No Alcohol No Parabens | Pack of 1 (2.5 ml)
Essence Cosmetics$14.272,281 rev
Fanity Lip Liner Long Lasting Waterproof The Perfect Choice For Various Occasions Sticks 12 Colours Set Pack outer color White or Black
Generic$25.1422 rev
Trending
90-day click momentumEssence 8H Matte Comfort Lip Liner | No.19 Burgundy Bestie | Deep Red Long-Lasting Waterproof Lip Pencil | Smooth Precision Glide | Instant Result Matte Finish | Vegan Formula Without Parabens | 0.30g
Essence Cosmetics$7.764.4★
بيوتي مجموعة محددات شفاة مطفية كريمية 12 لون Beauty Matte Lip Liner 12 Colors Set
Generic$29.205.0★
Essence line n STAIN! Tattoo Lip Liner | 01 Everyones Nude Pink | Long Lasting | Colour Intensive | Defining Precision Tip | Vegan | No Perfume No Alcohol No Parabens | Pack of 1 (2.5 ml)
Essence Cosmetics$14.274.2★
MAYBELLINE LIFTER LINER 08 FINE LINE - Lip Liner Makeup with Hyaluronic Acid
MAYBELLINE$14.884.5★
Flormar Waterproof Lipliner 236 Nut Cookie
Flormar$11.264.4★
What buyers say about lip liner
What buyers praise and complain about, mined from review topics.What buyers love
“Best shade”
“Feels smooth on the lips”
“the best way is by using a small number and using the right amount to create the right”
“much better than 100+ SAR lip stains”
“mid, worth the price”
What buyers complain about
“Not red”
“Average quality”
“it doesnt stay for long time as its advertised to be waterproof”
“does not last long”
“smaller than expected”
Top return reasons
Common questions
- Is lip liner profitable to sell on Amazon Saudi Arabia?
- The niche generates $74K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the lip liner niche?
- 7 brands and 40 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in lip liner?
- Top complaints mined from reviews: لون, الجودة الشاملة, مقاومة الماء. The return rate is 0.8%.
- When does demand for lip liner peak?
- Demand peaks in Mar–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the lip liner niche?
- Listings span $3.55–$37.74; the average listing price is $16.17 (sweet spot $15–$100). The average incumbent carries 1,842 reviews — the moat a new listing must climb.