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Lip Liner

Fail

Demand is soft, at -33.2% this quarter, so Lip Liner is a Fail.

Flapen Score
42
42 / 100
Ranks 194 of 263 Beauty niches · −5 vs the category median of 47
Market size
$74K/yr450K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
46%top-5 click share · 7 brands · 40 sellers

Flapen Score

Lip Liner against its category

The dotted line is the Beauty average. Past it, Lip Liner is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Liner market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Lip Liner 450K times last year and spent an estimated $74K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
450K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
1.0%
Market size, estimated
$74Ka year
Peak month
March2.9× the quietest month
Top search term
lip liner71K searches a year

02 · Price

A sale here is worth $16.17.

Listings sell for $16.17 on average, from $3.55 to $37.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.17 that is $2K to $4K a year per listing.

Average price
$16.17inside the $15 to $100 sweet spot
Price range
$3.55–$37.74
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.8%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

24% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #18 within Beauty. It carries 1,842 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
97%
Out of stock, average day
4.0%
Average rank
#18in Beauty
Average rating
4.36 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
1,842per listing
Listings tracked
34

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Lip Liner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

40

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

1%

  • Brand 157%
  • Brand 217%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Lip Liner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Lip Liner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lip liner71K/yr
  • فلورمار57K/yr
  • محدد شفايف65K/yr
  • flormar45K/yr
  • فولمار27K/yr
  • محدد فلورمار 24424K/yr
  • فلومار17K/yr
  • محدد18K/yr
  • essence lip liner11K/yr
  • flormar lip liner12K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Liner

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “لون”
42%of negative reviews mention “لون”
0.8%of orders come back
“Not red”
A buyer, on “لون”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common Lip Liner questions

Answered from the same tracked data.