Lavender Essential Oil
FailDemand is soft, at -22.7% this quarter, so Lavender Essential Oil is a Fail.
- Flapen Score
- 47 / 100Ranks 121 of 263 Beauty niches · on the category median47
- Market size
- $60K/yr104K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 45%top-5 click share · 14 brands · 112 sellers
Flapen Score
Lavender Essential Oil against its category
The dotted line is the Beauty average. Past it, Lavender Essential Oil is stronger. Inside it, weaker.
Market
The Lavender Essential Oil market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Lavender Essential Oil 104K times last year and spent an estimated $60K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $60Ka year
- Top search term
- now33K searches a year
02 · Price
A sale here is worth $42.42.
Listings sell for $42.42 on average, from $12.28 to $112.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.42 that is $0 to $4K a year per listing.
- Average price
- $42.42inside the $15 to $100 sweet spot
- Price range
- $12.28–$112.03
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.8%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
28% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #59 within Beauty. It carries 8,233 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 83%
- Out of stock, average day
- 3.6%
- Average rank
- #59in Beauty
- Average rating
- 4.15 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 8,233per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Lavender Essential Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natural Pure Lavender Oil 30ml
- Price
- $24.83
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 1y ago

Now Foods Magnesium Glycinate Highly Absorbable Form Tablets 180 Tablets
- Price
- $112.03
- Rating
- 4.6/5
- Reviews
- 7,905
- Age
- 7y ago

Now Solutions Lavender Oil 1 Oz 100% Pure
- Price
- $34.04
- Rating
- 3.9/5
- Reviews
- 1,958
- Age
- 13y ago

NOW Foods Almond Oil Pure - 118 ml.
- Price
- $26.16
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 7y ago

Now Solutions Organic Jojoba Oil Moisturizing Multi-Purpose Oil For Face Hair And Body 4 Fl Oz
- Price
- $41.12
- Rating
- 4.6/5
- Reviews
- 32,686
- Age
- 12y ago
Trending
estimated 90-day click momentum
Natural Lavender Essential Oil - Sleep Aid for Faster Slumber & Reduced Night Awakenings Skin Care for Clearing Acne & Brightening Relaxing Aromatherapy Oil for Stress Relief Relaxing Aromatherapy
- Price
- $17.87
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 11mo ago

Natural Pure Lavender Oil 30ml 3 Cans
- Price
- $48.58
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

Flaviour Lavender Essential Oil Pure & Natural Healthy Hair & Growth Skin Hair Fall Control And Relaxing Sleep Aromatherapy 10 ml (Pack Of 1) Lavandula Angustifolia
- Price
- $45.87
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 1y ago

SKY-TOUCH Migcaput Aromatherapy Essential Oil 118ml 100% Pure & Natural Lavender Oil for Diffuser Sleep Skin Care DIY Projects & Stress Relief
- Price
- $31.33
- Rating
- 3.3/5
- Reviews
- 5
- Age
- 3mo ago

Natural Pure Lavender Oil 30ml
- Price
- $24.83
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch date
SKY-TOUCH Migcaput Aromatherapy Essential Oil 118ml 100% Pure & Natural Lavender Oil for Diffuser Sleep Skin Care DIY Projects & Stress Relief
- Price
- $31.33
- Rating
- 3.3/5
- Reviews
- 5
- Age
- 3mo ago

Natural Pure Lavender Oil 30ml 3 Cans
- Price
- $48.58
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

Natural Lavender Essential Oil - Sleep Aid for Faster Slumber & Reduced Night Awakenings Skin Care for Clearing Acne & Brightening Relaxing Aromatherapy Oil for Stress Relief Relaxing Aromatherapy
- Price
- $17.87
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 11mo ago

Natural Pure Lavender Oil 30ml
- Price
- $24.83
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 1y ago

Flaviour Lavender Essential Oil Pure & Natural Healthy Hair & Growth Skin Hair Fall Control And Relaxing Sleep Aromatherapy 10 ml (Pack Of 1) Lavandula Angustifolia
- Price
- $45.87
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
112
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 88%
Open market
11%
- NOW56%
- Naturals20%
- Handcraft Blends5%
- ROUSHUN3%
- Majestic Pure3%
- Flaviour2%
- Open — no brand owns it (8 brands, 11%)
Demand
Lavender Essential Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7× · 9 of 12 months tracked
Search terms
Top Lavender Essential Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- now33K/yr
- ناو28K/yr
- now foods9K/yr
- lavender essential oil6K/yr
- زيت ناو6K/yr
- lavender oil4K/yr
- زيت اللافندر4K/yr
- ناو فودز5K/yr
- now oil4K/yr
- زيت لافندر3K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Essential Oil
We read the reviews and the return reasons for every product selling here.
“The smell was not very pleasant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Essential Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






