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Lavender Essential Oil

Fail

Demand is soft, at -22.7% this quarter, so Lavender Essential Oil is a Fail.

Flapen Score
47
47 / 100
Ranks 121 of 263 Beauty niches · on the category median
Market size
$60K/yr104K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
45%top-5 click share · 14 brands · 112 sellers

Flapen Score

Lavender Essential Oil against its category

The dotted line is the Beauty average. Past it, Lavender Essential Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Essential Oil market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Lavender Essential Oil 104K times last year and spent an estimated $60K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
1.4%
Market size, estimated
$60Ka year
Top search term
now33K searches a year

02 · Price

A sale here is worth $42.42.

Listings sell for $42.42 on average, from $12.28 to $112.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.42 that is $0 to $4K a year per listing.

Average price
$42.42inside the $15 to $100 sweet spot
Price range
$12.28–$112.03
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.8%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

28% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #59 within Beauty. It carries 8,233 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
83%
Out of stock, average day
3.6%
Average rank
#59in Beauty
Average rating
4.15 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
8,233per listing
Listings tracked
29

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Lavender Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

112

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

11%

  • Brand 156%
  • Brand 220%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 11%)

Demand

Lavender Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Lavender Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • now33K/yr
  • ناو28K/yr
  • now foods9K/yr
  • lavender essential oil6K/yr
  • زيت ناو6K/yr
  • lavender oil4K/yr
  • زيت اللافندر4K/yr
  • ناو فودز5K/yr
  • now oil4K/yr
  • زيت لافندر3K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Essential Oil

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “يشم”
0.8%of orders come back
“The smell was not very pleasant”
A buyer, on “يشم”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

Keep looking

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FAQ

Common Lavender Essential Oil questions

Answered from the same tracked data.