Is lavender essential oil profitable to sell on Amazon Saudi Arabia?

The niche generates $60K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (47/100).

How competitive is the lavender essential oil niche?

14 brands and 112 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in lavender essential oil?

Top complaints mined from reviews: يشم, المنتج المعلن عنه مقابل المنتج الفعلي, سهولة المضغ/البلع. The return rate is 0.8%.

What does it cost to enter the lavender essential oil niche?

Listings span $12.28–$112.03; the average listing price is $42.42 (sweet spot $15–$100). The average incumbent carries 8,233 reviews — the moat a new listing must climb.

lavender essential oil

Skip it

Soft demand (-22.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.42

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$12.28–$112.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad8,232.69

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$60K

$60K/yr · 104K searches

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Saudi Arabia niche tracking, lavender essential oil is a $60K/yr Amazon Saudi Arabia market (104K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lavender essential oil market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $64K–$85K; units × avg price
Conversion rate: 1.4%
Avg BSR: #59
Page quality: 0%
Prime: 83%
Sponsored: 28%
Out of stock: 3.6%
Avg brand age: 55 months
Avg seller age: 71 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

112

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

11%

NOW56%
Naturals20%
Handcraft Blends5%
ROUSHUN3%
Majestic Pure3%
Flaviour2%
Open — no brand owns it (8 brands, 11%)

Demand

Weekly Amazon search volume, last 38 weeks — -22.7% search growth over the last 90 days.

Open Trend

Top lavender essential oil search terms

now33K/yr -23.0%0.1% conv.
ناو28K/yr -33.0%0.0% conv.
now foods9K/yr -19.2%0.3% conv.
lavender essential oil6K/yr -15.1%5.7% conv.
زيت ناو6K/yr -8.0%0.9% conv.
lavender oil4K/yr +10.6%5.5% conv.
زيت اللافندر4K/yr -18.8%3.2% conv.
ناو فودز5K/yr -27.3%0.0% conv.
now oil4K/yr -14.3%1.5% conv.
زيت لافندر3K/yr +7.3%2.7% conv.

All search terms

Top lavender essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natural Pure Lavender Oil 30ml

Naturals$24.834.0★24 rev

Now Foods Magnesium Glycinate Highly Absorbable Form Tablets 180 Tablets

NOW$112.034.6★7,905 rev

Now Solutions Lavender Oil 1 Oz 100% Pure

NOW$34.043.9★1,958 rev

NOW Foods Almond Oil Pure - 118 ml.

NOW$26.164.5★134 rev

Now Solutions Organic Jojoba Oil Moisturizing Multi-Purpose Oil For Face Hair And Body 4 Fl Oz

NOW$41.124.6★32,686 rev

Newest

by launch date

SKY-TOUCH Migcaput Aromatherapy Essential Oil 118ml 100% Pure & Natural Lavender Oil for Diffuser Sleep Skin Care DIY Projects & Stress Relief

SKY-TOUCH$31.335 rev

3mo ago

Natural Pure Lavender Oil 30ml 3 Cans

Naturals$48.582 rev

8mo ago

Natural Lavender Essential Oil - Sleep Aid for Faster Slumber & Reduced Night Awakenings Skin Care for Clearing Acne & Brightening Relaxing Aromatherapy Oil for Stress Relief Relaxing Aromatherapy

Mazinreem$17.872 rev

11mo ago

Natural Pure Lavender Oil 30ml

Naturals$24.8324 rev

1y ago

Flaviour Lavender Essential Oil Pure & Natural Healthy Hair & Growth Skin Hair Fall Control And Relaxing Sleep Aromatherapy 10 ml (Pack Of 1) Lavandula Angustifolia

Flaviour$45.8726 rev

1y ago

What buyers say about lavender essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة43%

“High-quality”

القيمة مقابل المال26%

“Good value”

يشم26%

“Good smell”

What buyers complain about

يشم50%

“The smell was not very pleasant”

المنتج المعلن عنه مقابل المنتج الفعلي20%

“Misleading”

سهولة المضغ/البلع10%

“Not suitable to eat”

متانة7%

“didnt last for long”

Top return reasons

مانع للتسرب25%

يشم25%

الحجم الكلي17%

لون17%

المنتج المعلن عنه مقابل المنتج الفعلي8%

القيمة مقابل المال8%

Common questions

Is lavender essential oil profitable to sell on Amazon Saudi Arabia?: The niche generates $60K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (47/100).
How competitive is the lavender essential oil niche?: 14 brands and 112 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in lavender essential oil?: Top complaints mined from reviews: يشم, المنتج المعلن عنه مقابل المنتج الفعلي, سهولة المضغ/البلع. The return rate is 0.8%.
What does it cost to enter the lavender essential oil niche?: Listings span $12.28–$112.03; the average listing price is $42.42 (sweet spot $15–$100). The average incumbent carries 8,233 reviews — the moat a new listing must climb.