Skip to content

K18

Fail

The top 5 brands take 98% of clicks, so K18 is a Fail.

Flapen Score
45
45 / 100
Ranks 155 of 263 Beauty niches · −2 vs the category median of 47
Market size
$514K/yr335K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
30%top-5 click share · 8 brands · 51 sellers

Flapen Score

K18 against its category

The dotted line is the Beauty average. Past it, K18 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The K18 market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for K18 335K times last year and spent an estimated $514K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $514K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
1.2%
Market size, estimated
$514Ka year
Top search term
k18121K searches a year

02 · Price

A sale here is worth $131.16.

Listings sell for $131.16 on average, from $26.36 to $640.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $131.16 that is $13K to $33K a year per listing.

Average price
$131.16above the $15 to $100 sweet spot
Price range
$26.36–$640.40
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$13K–$33K
Returns
1.1%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #132 within Beauty. It carries 6,514 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
92%
Out of stock, average day
15.9%
Average rank
#132in Beauty
Average rating
4.46 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
6,514per listing
Listings tracked
53

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
59 months

Products

Top K18 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

51

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

30%

Top 20: 72%

Open market

1%

  • Brand 144%
  • Brand 230%
  • Brand 318%
  • Brand 46%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Search terms

Top K18 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • k18121K/yr
  • لوريال بروفيشنال41K/yr
  • olaplex47K/yr
  • loreal professional22K/yr
  • k18 للشعر26K/yr
  • k18 leave-in molecular repair hair mask12K/yr
  • اولابلكس15K/yr
  • loreal professional shampoo9K/yr
  • loreal absolut repair11K/yr
  • absolute repair loreal8K/yr

Reviews and returns

What reviews say buyers love and hate about K18

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “تصفيف الشعر”
27%of negative reviews mention “القيمة مقابل المال”
1.1%of orders come back
“waste of money”
A buyer, on “القيمة مقابل المال”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common K18 questions

Answered from the same tracked data.