- Flapen Score
- 45 / 100Ranks 155 of 263 Beauty niches · −2 vs the category median of 4745
- Market size
- $514K/yr335K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 30%top-5 click share · 8 brands · 51 sellers
Flapen Score
K18 against its category
The dotted line is the Beauty average. Past it, K18 is stronger. Inside it, weaker.
Market
The K18 market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for K18 335K times last year and spent an estimated $514K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $514K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $514Ka year
- Top search term
- k18121K searches a year
02 · Price
A sale here is worth $131.16.
Listings sell for $131.16 on average, from $26.36 to $640.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $131.16 that is $13K to $33K a year per listing.
- Average price
- $131.16above the $15 to $100 sweet spot
- Price range
- $26.36–$640.40
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $13K–$33K
- Returns
- 1.1%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #132 within Beauty. It carries 6,514 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 92%
- Out of stock, average day
- 15.9%
- Average rank
- #132in Beauty
- Average rating
- 4.46 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 6,514per listing
- Listings tracked
- 53
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top K18 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Olaplex No.7 20140640 Bonding Oil 30 ml
- Price
- $79.57
- Rating
- 4.5/5
- Reviews
- 15,703
- Age
- 6y ago

K18 Mini Leave-In Molecular Hair Mask Repairs Dry or Damaged Hair Reverse Hair Damage from Bleach Color Chemical Services & Heat 15ml
- Price
- $105.40
- Rating
- 4.2/5
- Reviews
- 25,419
- Age
- 4y ago

Azonee Leave-In Repair Hair Mask Molecular Hair Mask Repairs Dry or Damaged Hair Silky Smooth Hair Care Reverse Hair Damage from Bleach Color Chemical Services & Heat Suitable for All Hair Types
- Price
- $89.16
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1y ago

LOréal Professionnel | Absolut Repair Molecular Leave-In-Mask Repair Damage & Restore Strength Heat Protectant For Hair For All Damaged Hair Types SERIE EXPERT 100ml
- Price
- $100.00
- Rating
- 4.2/5
- Reviews
- 390
- Age
- 2y ago

LOréal Professionnel Absolut Repair Molecular Hair Mask Hair Mask for Dry and Frizzy Hair Deep Repair Mask for Damaged Hair Peptide Bonder Plus Amino Acids SERIE EXPERT 250ml
- Price
- $129.71
- Rating
- 4.1/5
- Reviews
- 519
- Age
- 2y ago
Trending
estimated 90-day click momentum
OLAPLEX Hair Perfector No.3 100 ml
- Price
- $107.20
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 2y ago

LOréal Professionnel Absolut Repair Hair Mask Hair Mask for Dry and Frizzy Hair Deep Repair Mask for Damaged Hair With Omega 9 & Protein SERIE EXPERT 250ml
- Price
- $138.85
- Rating
- 4.6/5
- Reviews
- 3,701
- Age
- 3y ago

LOréal Professionnel | Absolut Repair shampoo refill | With Protein and Omega-9 for dry and damaged hair | SERIE EXPERT | 500ml
- Price
- $118.32
- Rating
- 4.8/5
- Reviews
- 752
- Age
- 1y ago

Azonee Leave-In Repair Hair Mask Molecular Hair Mask Repairs Dry or Damaged Hair Silky Smooth Hair Care Reverse Hair Damage from Bleach Color Chemical Services & Heat Suitable for All Hair Types
- Price
- $89.16
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1y ago

Olaplex No.4 And 5 Bond Maintenance Shampoo And Conditioner 250 Ml (Pack Of 2)
- Price
- $185.12
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 5y ago
Newest
by launch date
K18 AstroLift Reparative Volume Spray Thickening and Volumising Spray 2-Day Hold Non-Sticky Humidity Resistant 118ml
- Price
- $174.32
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 1y ago

OLAPLEX No.5 LEAVE-IN Moisturize and Mend Leave-In Conditioner 100ml
- Price
- $81.91
- Rating
- 4.6/5
- Reviews
- 2,341
- Age
- 1y ago

Azonee Leave-In Repair Hair Mask Molecular Hair Mask Repairs Dry or Damaged Hair Silky Smooth Hair Care Reverse Hair Damage from Bleach Color Chemical Services & Heat Suitable for All Hair Types
- Price
- $89.16
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1y ago

LOréal Professionnel | Absolut Repair shampoo refill | With Protein and Omega-9 for dry and damaged hair | SERIE EXPERT | 500ml
- Price
- $118.32
- Rating
- 4.8/5
- Reviews
- 752
- Age
- 1y ago

LOréal Professionnel Absolut Repair Molecular Hair Mask Hair Mask for Dry and Frizzy Hair Deep Repair Mask for Damaged Hair Peptide Bonder Plus Amino Acids SERIE EXPERT 250ml
- Price
- $129.71
- Rating
- 4.1/5
- Reviews
- 519
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
8 rising
Sellers
51
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
30%
Top 20: 72%
Open market
1%
- L'Oréal Professionnel Paris44%
- OLAPLEX30%
- K1818%
- Azonee6%
- Fino1%
- Karseell1%
- Open — no brand owns it (2 brands, 1%)
Search terms
Top K18 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- k18121K/yr
- لوريال بروفيشنال41K/yr
- olaplex47K/yr
- loreal professional22K/yr
- k18 للشعر26K/yr
- k18 leave-in molecular repair hair mask12K/yr
- اولابلكس15K/yr
- loreal professional shampoo9K/yr
- loreal absolut repair11K/yr
- absolute repair loreal8K/yr
Reviews and returns
What reviews say buyers love and hate about K18
We read the reviews and the return reasons for every product selling here.
“waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common K18 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






