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Herbolene

Fail

The top 5 brands take 100% of clicks, so Herbolene is a Fail.

Flapen Score
47
47 / 100
Ranks 121 of 263 Beauty niches · on the category median
Market size
$797K/yr1.3M searches / yr
90-day growth
+1.0%search demand this quarter
Competition
65%top-5 click share · 5 brands · 70 sellers

Flapen Score

Herbolene against its category

The dotted line is the Beauty average. Past it, Herbolene is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herbolene market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Herbolene 1.3M times last year and spent an estimated $797K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $797K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
4.0%
Market size, estimated
$797Ka year
Top search term
فازلين423K searches a year

02 · Price

A sale here is worth $15.65.

Listings sell for $15.65 on average, from $4.62 to $49.70. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $15.65 that is $63K to $78K a year per listing.

Average price
$15.65inside the $15 to $100 sweet spot
Price range
$4.62–$49.70
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
$63K–$78K
Returns
1.2%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Beauty. It carries 6,741 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#5in Beauty
Average rating
4.52 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
6,741per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Herbolene products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 223%
  • Brand 38%
  • Brand 42%
  • Brand 52%

Demand

Herbolene search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 2.0× · 10 of 12 months tracked

Search terms

Top Herbolene search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • فازلين423K/yr
  • vaseline212K/yr
  • مزيل مكياج147K/yr
  • garnier66K/yr
  • غارنييه51K/yr
  • عنايه43K/yr
  • فازلين جل38K/yr
  • يوسرين البنفسجي45K/yr
  • فازلين طبي38K/yr
  • makeup remover28K/yr

Reviews and returns

What reviews say buyers love and hate about Herbolene

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “الجودة الشاملة”
26%of negative reviews mention “رطب/جاف”
1.2%of orders come back
“Makes the skin dry”
A buyer, on “رطب/جاف”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Herbolene questions

Answered from the same tracked data.