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Hair Treatment

Fail

Buyers convert on only 1.4% of searches, so Hair Treatment is a Fail.

Flapen Score
48
48 / 100
Top 39% of 263 Beauty niches · +1 vs the category median of 47
Market size
$213K/yr453K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
54%top-5 click share · 15 brands · 79 sellers

Flapen Score

Hair Treatment against its category

The dotted line is the Beauty average. Past it, Hair Treatment is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Treatment market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Hair Treatment 453K times last year and spent an estimated $213K. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
453K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
1.4%
Market size, estimated
$213Ka year
Peak month
November1.5× the quietest month
Top search term
hair mask84K searches a year

02 · Price

A sale here is worth $34.31.

Listings sell for $34.31 on average, from $11.92 to $260.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $34.31 that is $9K to $17K a year per listing.

Average price
$34.31inside the $15 to $100 sweet spot
Price range
$11.92–$260.24
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
0.9%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Beauty. It carries 2,137 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#46in Beauty
Average rating
4.37 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
2,137per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Hair Treatment products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$21K$43K$64K$85K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

79

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 94%

Open market

15%

  • Fino35%
  • Dove16%
  • Karseell14%
  • Garnier12%
  • TRESemmé4%
  • Herbal Essences4%
  • Open — no brand owns it (9 brands, 15%)

Demand

Hair Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Hair Treatment search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hair mask84K/yr
  • ماسك للشعر76K/yr
  • hair treatment79K/yr
  • fino45K/yr
  • ماسك شعر34K/yr
  • fino hair mask32K/yr
  • karseell22K/yr
  • ماسك دوف7K/yr
  • garnier hair mask8K/yr
  • dove hair mask9K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Treatment

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “ملمس ناعم”
33%of negative reviews mention “يشم”
0.9%of orders come back
“Bad smell”
A buyer, on “يشم”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Hair Treatment questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data