Hair Straightener
FailBuyers convert on only 0.7% of searches, so Hair Straightener is a Fail.
- Flapen Score
- 44 / 100Ranks 168 of 263 Beauty niches · −3 vs the category median of 4744
- Market size
- $489K/yr438K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 42%top-5 click share · 14 brands · 44 sellers
Flapen Score
Hair Straightener against its category
The dotted line is the Beauty average. Past it, Hair Straightener is stronger. Inside it, weaker.
Market
The Hair Straightener market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Hair Straightener 438K times last year and spent an estimated $489K. The top 5 brands take 81% of clicks. Demand peaks in Mar. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $489K a year.
- Searches, last 12 months
- 438K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $489Ka year
- Peak month
- March1.7× the quietest month
- Top search term
- hair straightener143K searches a year
02 · Price
A sale here is worth $150.80.
Listings sell for $150.80 on average, from $29.57 to $302.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $150.80 that is $0 to $15K a year per listing.
- Average price
- $150.80above the $15 to $100 sweet spot
- Price range
- $29.57–$302.50
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 3.4%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #38 within Beauty. It carries 6,786 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 97%
- Out of stock, average day
- 9.9%
- Average rank
- #38in Beauty
- Average rating
- 4.26 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 6,786per listing
- Listings tracked
- 35
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Hair Straightener products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BaByliss Hair Straightener 25mm Straightening & Multiple Heat Settings Up To 230c Temperature With Fast Heat-up Time Ready To Use In 30 Seconds With Salon-quality Results ST089SDE (Black)
- Price
- $86.90
- Rating
- 4.4/5
- Reviews
- 682
- Age
- 5y ago

Philips Straightcare Essential Thermoprotect Straightener. 2 Temperature Settings. Temperature Range Up To 220C. 3 Pin Warm Black.Pink Bhs375/03
- Price
- $68.78
- Rating
- 4.4/5
- Reviews
- 1,761
- Age
- 6y ago

BaByliss Air Styler Pro 1000W Ionic Hot Air Brush with Paddle & Round Brush Attachments 2 Heat & Speed Settings Cool Shot Function Lightweight Volumizing & Smoothing Hair Styler Purple - AS115SDE
- Price
- $139.72
- Rating
- 4.0/5
- Reviews
- 598
- Age
- 7y ago

BaByliss Air Styler Hair Rotating Brush|1000W ionic 4 attachments 2.25m cord pouch|50mm & 20mm brushes for versatile styling|Straightening & drying attachments included|AS960SDE(Purple)
- Price
- $192.03
- Rating
- 4.1/5
- Reviews
- 367
- Age
- 5y ago

Revlon Rvst2176 Hair Straightener Ceramic
- Price
- $64.51
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 5y ago
Trending
estimated 90-day click momentum
Wavytalk Hair Straightener 1.75 Inch Wide Titanium Plate Straightener for All Hair Types Dual Voltage Flat Iron Leave Silky Smooth Look 20% Faster Styling Pink
- Price
- $200.35
- Rating
- 4.7/5
- Reviews
- 327
- Age
- 7mo ago

Revlon Rvst2176 Hair Straightener Ceramic
- Price
- $64.51
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 5y ago

BaByliss 1200 4-in-1 Smooth Finish Hair Brush with Volume Brushing & Smoothing Accessories 3 Temperature Settings Ionic Function Lightweight Design AS122SDE Black
- Price
- $198.73
- Rating
- 4.2/5
- Reviews
- 597
- Age
- 8mo ago

Boland Laura Professional Ceramic Hair Straightener Black
- Price
- $119.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Remington Wet2Straight Pro Hair Straighteners for Women - Wet and Dry Modes with Exclusive Venting System; S7970 Bronze
- Price
- $112.79
- Rating
- 4.5/5
- Reviews
- 671
- Age
- 4y ago
Newest
by launch date
Wavytalk Hair Straightener 1.75 Inch Wide Titanium Plate Straightener for All Hair Types Dual Voltage Flat Iron Leave Silky Smooth Look 20% Faster Styling Pink
- Price
- $200.35
- Rating
- 4.7/5
- Reviews
- 327
- Age
- 7mo ago

BaByliss 1200 4-in-1 Smooth Finish Hair Brush with Volume Brushing & Smoothing Accessories 3 Temperature Settings Ionic Function Lightweight Design AS122SDE Black
- Price
- $198.73
- Rating
- 4.2/5
- Reviews
- 597
- Age
- 8mo ago

SOKANY Hair Straightener Keratin Ceramic with Thermo Protect Technology Up to 230 Rapid Warming and Rapid Recovery Ceramic Coated Plates 360 Degree Swivel Power Cord 60 min Auto-off Protection
- Price
- $54.54
- Rating
- 3.3/5
- Reviews
- 5
- Age
- 1y ago

Wavytalk Pro Steam Hair Straightener Brush Steamline Pro 3-in-1 Straightening Brush for Curly Hair Fast Salon Results with Less Damage Anti-Frizz and Hair Nourishment Dual Voltage Pink
- Price
- $264.99
- Rating
- 4.5/5
- Reviews
- 3,624
- Age
- 1y ago

Oxsaytee Hair Iron Straightener Up to 220 Digital 5 Heat Settings Hair iron with Ceramic Coating for Smooth Glide Lasting Results for Curl Auto-shut off Black
- Price
- $76.13
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
44
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 84%
Open market
15%
- BaByliss40%
- PHILIPS17%
- Remington11%
- wavytalk8%
- REVLON4%
- Oxsaytee4%
- Open — no brand owns it (8 brands, 15%)
Demand
Hair Straightener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.7×
Search terms
Top Hair Straightener search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair straightener143K/yr
- مكواة شعر37K/yr
- babyliss48K/yr
- سيراميك شعر40K/yr
- بيبي ليس31K/yr
- straightener22K/yr
- استشوار بيبي ليس18K/yr
- سيراميك17K/yr
- babyliss hair straightener15K/yr
- سيراميك للشعر8K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Straightener
We read the reviews and the return reasons for every product selling here.
“Theres a weird smell the second you turn it on”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Straightener questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






