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Hair Straightener

Fail

Buyers convert on only 0.7% of searches, so Hair Straightener is a Fail.

Flapen Score
44
44 / 100
Ranks 168 of 263 Beauty niches · −3 vs the category median of 47
Market size
$489K/yr438K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
42%top-5 click share · 14 brands · 44 sellers

Flapen Score

Hair Straightener against its category

The dotted line is the Beauty average. Past it, Hair Straightener is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Straightener market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Hair Straightener 438K times last year and spent an estimated $489K. The top 5 brands take 81% of clicks. Demand peaks in Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $489K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
0.7%
Market size, estimated
$489Ka year
Peak month
March1.7× the quietest month
Top search term
hair straightener143K searches a year

02 · Price

A sale here is worth $150.80.

Listings sell for $150.80 on average, from $29.57 to $302.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $150.80 that is $0 to $15K a year per listing.

Average price
$150.80above the $15 to $100 sweet spot
Price range
$29.57–$302.50
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
3.4%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #38 within Beauty. It carries 6,786 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
9.9%
Average rank
#38in Beauty
Average rating
4.26 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
6,786per listing
Listings tracked
35

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hair Straightener products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

$0$20K$39K$59K$78K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

44

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 84%

Open market

15%

  • BaByliss40%
  • PHILIPS17%
  • Remington11%
  • wavytalk8%
  • REVLON4%
  • Oxsaytee4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Hair Straightener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Hair Straightener search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hair straightener143K/yr
  • مكواة شعر37K/yr
  • babyliss48K/yr
  • سيراميك شعر40K/yr
  • بيبي ليس31K/yr
  • straightener22K/yr
  • استشوار بيبي ليس18K/yr
  • سيراميك17K/yr
  • babyliss hair straightener15K/yr
  • سيراميك للشعر8K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Straightener

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “الجودة الشاملة”
17%of negative reviews mention “يشم”
3.4%of orders come back
“Theres a weird smell the second you turn it on”
A buyer, on “يشم”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Hair Straightener questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data