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Hair Oil

Fail

Demand is soft, at -6.5% this quarter, so Hair Oil is a Fail.

Flapen Score
46
46 / 100
Ranks 137 of 263 Beauty niches · −1 vs the category median of 47
Market size
$175K/yr441K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
54%top-5 click share · 10 brands · 64 sellers

Flapen Score

Hair Oil against its category

The dotted line is the Beauty average. Past it, Hair Oil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Oil market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Hair Oil 441K times last year and spent an estimated $175K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
441K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
2.4%
Market size, estimated
$175Ka year
Peak month
November1.7× the quietest month
Top search term
hair oil140K searches a year

02 · Price

A sale here is worth $16.59.

Listings sell for $16.59 on average, from $3.17 to $79.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $16.59 that is $4K to $8K a year per listing.

Average price
$16.59inside the $15 to $100 sweet spot
Price range
$3.17–$79.57
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.9%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Beauty. It carries 9,457 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Beauty
Average rating
4.35 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
9,457per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Hair Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

64

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

7%

  • Brand 143%
  • Brand 217%
  • Brand 316%
  • Brand 410%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 7%)

Demand

Hair Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Hair Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair oil140K/yr
  • زيت شعر95K/yr
  • vatika hair oil23K/yr
  • زيت دابر املا19K/yr
  • زيت للشعر16K/yr
  • دابر املا الاصلي14K/yr
  • زيت الشعر14K/yr
  • دابر املا17K/yr
  • زيت فاتيكا10K/yr
  • amla hair oil12K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Oil

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “يشم”
58%of negative reviews mention “يشم”
1.9%of orders come back
“Bad smell”
A buyer, on “يشم”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

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All tracked niches

FAQ

Common Hair Oil questions

Answered from the same tracked data.