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Gel Nail Polish

Fail

The average product has 42,428 reviews to catch up to, so Gel Nail Polish is a Fail.

Flapen Score
46
46 / 100
Ranks 137 of 263 Beauty niches · −1 vs the category median of 47
Market size
$54K/yr68K searches / yr
90-day growth
+17.0%search demand this quarter
Competition
32%top-5 click share · 12 brands · 39 sellers

Flapen Score

Gel Nail Polish against its category

The dotted line is the Beauty average. Past it, Gel Nail Polish is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gel Nail Polish market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Gel Nail Polish 68K times last year and spent an estimated $54K. The top 5 brands take 92% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
0.9%
Market size, estimated
$54Ka year
Top search term
gel nail polish23K searches a year

02 · Price

A sale here is worth $86.95.

Listings sell for $86.95 on average, from $27.59 to $226.17. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $86.95 that is $0 to $9K a year per listing.

Average price
$86.95inside the $15 to $100 sweet spot
Price range
$27.59–$226.17
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.6%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #74 within Beauty. It carries 42,428 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
19.8%
Average rank
#74in Beauty
Average rating
4.31 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
42,428per listing
Listings tracked
53

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Gel Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

39

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

6%

  • Brand 138%
  • Brand 232%
  • Brand 314%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 6%)

Demand

Gel Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Gel Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gel nail polish23K/yr
  • جل اظافر15K/yr
  • مناكير جل12K/yr
  • gel polish13K/yr
  • nail gel5K/yr

Reviews and returns

What reviews say buyers love and hate about Gel Nail Polish

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “لون”
38%of negative reviews mention “لون”
1.6%of orders come back
“Colour looks so bad”
A buyer, on “لون”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

Keep looking

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FAQ

Common Gel Nail Polish questions

Answered from the same tracked data.