Foundation
weak search conversion (0.6%) — Foundation doesn't clear our bar today.
Flapen Score
Ranks 168 of 263 Beauty niches · −3 vs the category median of 47
Is Foundation profitable on Amazon?
According to Flapen's Amazon Saudi Arabia niche tracking, Foundation is a $55K/yr Amazon Saudi Arabia market (336K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 44/100.
Foundation: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.0% over the last 90 days and 0.6% of searches end in a purchase.
$55K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 34 products
Top Foundation products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MAYBELLINE New York Super Stay Lumi-Matte Liquid Foundation 30hr Longwear formula Light as Air Waterproof Sweatproof Luminous Matte Finish - 119
- Price
- $23.92
- Rating
- 4.4/5
- Reviews
- 330
- Age
- 1y ago
Maybelline New York Super Stay Lumi-Matte Liquid Foundation 30hr Longwear formula Light as Air Waterproof Sweatproof Luminous Matte Finish - 118
- Price
- $25.56
- Rating
- 4.5/5
- Reviews
- 390
- Age
- 1y ago
MAYBELLINE New York Fit Me Matte And Poreless Foundation 115 Ivory
- Price
- $20.88
- Rating
- 4.3/5
- Reviews
- 1,910
- Age
- 9y ago
MAYBELLINE Fit Me Fd Matte + Poreless 110 Porcelain Maybellin Found Fit Me Matt And Burles 110
- Price
- $20.61
- Rating
- 4.3/5
- Reviews
- 2,879
- Age
- 9y ago
Bourjois Healthy Mix Clean Foundation - 53W - Light Beige 30ml
- Price
- $36.49
- Rating
- 4.5/5
- Reviews
- 561
- Age
- 3y ago
Trending
90-day click momentum
Rimmel KIND & FREE Skin Tint - Moisturizing Foundation - With Vitamins E & B5 - Cruelty-Free & Vegan - 30 ml shade 150 Rose Vanilla
- Price
- $23.29
- Rating
- 4.2/5
- Reviews
- 473
- Age
- 4y ago
NYX Professional Makeup Make EM Wonder 24H Soft Matte Foundation Undetectable Finish Light Nude
- Price
- $51.01
- Rating
- 4.1/5
- Reviews
- 123
- Age
- 6mo ago
Maybelline New York Super Stay Lumi-Matte Liquid Foundation 30hr Longwear formula Light as Air Waterproof Sweatproof Luminous Matte Finish - 118
- Price
- $25.56
- Rating
- 4.5/5
- Reviews
- 390
- Age
- 1y ago
MAYBELLINE New York Fit Me Matte And Poreless Foundation 220 Natural Beige
- Price
- $26.00
- Rating
- 4.4/5
- Reviews
- 2,506
- Age
- 10y ago
Essence I Love Flawless Skin Foundation | No. 50 Medium Ivory | Long Lasting Matte Finish | High Coverage | Vegan Oil Free | SPF 20 with UVA UVB Filter | Perfume Free | Lightweight Formula | 30ml
- Price
- $24.40
- Rating
- 4.1/5
- Reviews
- 181
- Age
- 2y ago
Newest
by launch dateNYX Professional Makeup Make EM Wonder 24H Soft Matte Foundation Undetectable Finish Light Nude
- Price
- $51.01
- Rating
- 4.1/5
- Reviews
- 123
- Age
- 6mo ago
BB Cream Long Lasting Moisturizing Lightweight Waterproof Nourishing Isolation Natural Foundation Full Coverage Matte Concealer Liquid 30G
- Price
- $15.25
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
MAYBELLINE New York Super Stay Lumi-Matte Liquid Foundation 30hr Longwear formula Light as Air Waterproof Sweatproof Luminous Matte Finish - 332
- Price
- $26.89
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago
MAYBELLINE New York Super Stay Lumi-Matte Liquid Foundation 30hr Longwear formula Light as Air Waterproof Sweatproof Luminous Matte Finish Sh - 96
- Price
- $32.80
- Rating
- 4.3/5
- Reviews
- 186
- Age
- 1y ago
Maybelline New York Super Stay Lumi-Matte Liquid Foundation 30hr Longwear formula Light as Air Waterproof Sweatproof Luminous Matte Finish - 128
- Price
- $24.18
- Rating
- 4.2/5
- Reviews
- 324
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
95
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
8%
- MAYBELLINE70%
- Bourjois10%
- Essence Cosmetics4%
- L&Wen4%
- Rimmel2%
- Missha2%
- Open — no brand owns it (8 brands, 8%)
Foundation demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Foundation search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- foundation92K/yr
- كريم اساس67K/yr
- فاونديشن30K/yr
- maybelline foundation30K/yr
- فونديشن28K/yr
- fit me foundation10K/yr
- maybelline fit me foundation6K/yr
- foundation full coverage6K/yr
- foundation maybelline5K/yr
- كريم اساس ميبلين8K/yr
What reviews say buyers love and hate about Foundation
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“good product”
“Easy to use”
“It is light base with build able coverage”
“blended with my skin tone”
“smooth make u feel that ur nit wearing anything”
Foundation return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Foundation questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
