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Foundation

Fail

Buyers convert on only 0.6% of searches, so Foundation is a Fail.

Flapen Score
44
44 / 100
Ranks 168 of 263 Beauty niches · −3 vs the category median of 47
Market size
$55K/yr336K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
47%top-5 click share · 14 brands · 95 sellers

Flapen Score

Foundation against its category

The dotted line is the Beauty average. Past it, Foundation is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foundation market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Foundation 336K times last year and spent an estimated $55K. The top 5 brands take 90% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
0.6%
Market size, estimated
$55Ka year
Top search term
foundation92K searches a year

02 · Price

A sale here is worth $28.12.

Listings sell for $28.12 on average, from $9.00 to $67.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.12 that is $0 to $3K a year per listing.

Average price
$28.12inside the $15 to $100 sweet spot
Price range
$9.00–$67.05
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #53 within Beauty. It carries 6,625 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
4.8%
Average rank
#53in Beauty
Average rating
4.32 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
6,625per listing
Listings tracked
34

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

95

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

8%

  • Brand 170%
  • Brand 210%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (8 brands, 8%)

Demand

Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

Search terms

Top Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foundation92K/yr
  • كريم اساس67K/yr
  • فاونديشن30K/yr
  • maybelline foundation30K/yr
  • فونديشن28K/yr
  • fit me foundation10K/yr
  • maybelline fit me foundation6K/yr
  • foundation full coverage6K/yr
  • foundation maybelline5K/yr
  • كريم اساس ميبلين8K/yr

Reviews and returns

What reviews say buyers love and hate about Foundation

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “الجودة الشاملة”
1.7%of orders come back
“good product”
A buyer, on “الجودة الشاملة”20% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Foundation questions

Answered from the same tracked data.