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Epsom Salt

Fail

Demand is soft, at -19.2% this quarter, so Epsom Salt is a Fail.

Flapen Score
42
42 / 100
Ranks 194 of 263 Beauty niches · −5 vs the category median of 47
Market size
$143K/yr43K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
63%top-5 click share · 9 brands · 56 sellers

Flapen Score

Epsom Salt against its category

The dotted line is the Beauty average. Past it, Epsom Salt is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epsom Salt market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Epsom Salt 43K times last year and spent an estimated $143K. The top 5 brands take 91% of clicks. Demand peaks in Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
6.4%
Market size, estimated
$143Ka year
Peak month
April1.7× the quietest month
Top search term
epsom salt29K searches a year

02 · Price

A sale here is worth $52.21.

Listings sell for $52.21 on average, from $32.46 to $193.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $52.21 that is $0 to $5K a year per listing.

Average price
$52.21inside the $15 to $100 sweet spot
Price range
$32.46–$193.07
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.6%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #16 within Beauty. It carries 3,259 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
8.6%
Average rank
#16in Beauty
Average rating
4.61 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
3,259per listing
Listings tracked
18

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Epsom Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

56

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

6%

  • Brand 132%
  • Brand 220%
  • Brand 317%
  • Brand 411%
  • Brand 511%
  • Brand 64%
  • Open — no brand owns it (3 brands, 6%)

Demand

Epsom Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Epsom Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epsom salt29K/yr
  • ملح ابسوم7K/yr
  • ملح انجليزي6K/yr

Reviews and returns

What reviews say buyers love and hate about Epsom Salt

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “القيمة مقابل المال”
0.6%of orders come back
“Good product and good price”
A buyer, on “القيمة مقابل المال”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

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Best Flapen score

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FAQ

Common Epsom Salt questions

Answered from the same tracked data.