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Bio Oil

Fail

The top 5 brands take 100% of clicks, so Bio Oil is a Fail.

Flapen Score
32
32 / 100
Ranks 254 of 263 Beauty niches · −15 vs the category median of 47
Market size
$85K/yr51K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
88%top-5 click share · 2 brands · 7 sellers

Flapen Score

Bio Oil against its category

The dotted line is the Beauty average. Past it, Bio Oil is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bio Oil market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Bio Oil 51K times last year and spent an estimated $85K. All 2 brands take every click. Demand peaks in Aug–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
3.1%
Market size, estimated
$85Ka year
Peak month
August1.7× the quietest month
Top search term
bio oil35K searches a year

02 · Price

A sale here is worth $53.19.

Listings sell for $53.19 on average, from $17.00 to $79.15. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $53.19 that is $0 to $5K a year per listing.

Average price
$53.19inside the $15 to $100 sweet spot
Price range
$17.00–$79.15
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.5%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #137 within Beauty. It carries 5,656 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
78%
Out of stock, average day
11.0%
Average rank
#137in Beauty
Average rating
4.51 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
5,656per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Bio Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Bio Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Bio Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bio oil35K/yr
  • بايو اويل10K/yr
  • بيو اويل6K/yr

Reviews and returns

What reviews say buyers love and hate about Bio Oil

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
2.5%of orders come back
“not much description on product quality on the label”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

Keep looking

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Best Flapen score

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FAQ

Common Bio Oil questions

Answered from the same tracked data.