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whisky
Launch itA $3.7M/yr market growing +3.9% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible€3.7M€3.7M/yr · 4.4M searches
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible€26.22avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great€9.43–€114.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,771.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality